Indeed, connection, belonging and resilience define this period in our collective cultural history, but there’s no such thing as an indestructible brand. Culture, when done right, can be a shining North Star of opportunity, bringing with it a level of loyalty and leadership that can’t be matched. But it can also be a chasm in which to fall and there have been many casualties in the last two years as culture continues to lure businesses into landmines marked as opportunities. The last thing any organisation wants is to end up as a Netflix documentary with a catchy title.
Organisations paving the way in culture are busy creating a new land of opportunity where transparency, purpose and meaning reverberate outwards from every pore of their being. They connect and plant their feet within what matters most, accept their flaws and those of their people, while also creating opportunities for reflections of a new world order. One that’s both accessible and aspirational but moves beyond things we own, into helping us navigate through a world in flux to the other side.
Aligning a business begins with enabling its people. Gone are the days of leaving our emotions at the door. We now understand more about how compliance, fear and emotional contagion can degrade organisations over time. Imagine enabling your entire workforce – what could that mean for the future of a business? As we move further into the Transformative Twenties, businesses are uniquely positioned to connect people across cultural, geographical and economic boundaries, creating incredible ecosystems that are diverse, inclusive and representative. But to enable this, the dogma that resides in business hierarchies, processes and management practices must be exercised out – with intention. As Satya Nadella, CEO of Microsoft, once said: ‘Our ability to change our culture is the leading indicator of our future success.’
Rupinder Mann is founder and managing director of UnNamed Ventures, a people and culture advisory using behavioural economics and data science to help realise the unseen potential within organisations.
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