How non-linear commerce can drive sales growth

type - features
category - generation z
sector - media & technology
sector - retail
PayPal’s VP of Global Pay Later Products Greg Lisiewski and The Future Laboratory’s senior foresight writer Holly Friend share their insight on non-linear commerce strategies and how they can drive user experience and conversion rates

When it comes to retail channels and innovative commerce strategies, over the last 12 months the industry jumped years ahead of its pre-pandemic path. McKinsey & Co. reported 10 years of e-commerce adoption was compressed into that first quarter of 2020.

The accelerating adoption of m-commerce — shopping via mobile — and the evolution of social media from pure engagement tools into dynamic social commerce platforms in their own right has created novel, non-linear commerce experiences for consumers, where check out, payment and engagement take place at different times and in a multitude of different ways.

In conversation with Business of Fashion’s Alice Gividen, Greg Lisiewski, PayPal’s vice president of global pay later, and Holly Friend, senior foresight writer at The Future Laboratory, shared their insights on the range of strategies and consumer behaviours that are changing retail, and how non-linear commerce specifically can drive business growth.

Catch up with the full conversation via BoF LIVE below.

Published by:

30 September 2021

Author: Holly Friend, Alice Gividen and Greg Lisiewski

Image: Zalando sneakers autumn/winter 2019 by Superimpose



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