Generation Alpha 2030

To inform policy-making, the Future Laboratory partnered with the Government Development & The Future Office of the United Arab Emirates to create an in-depth foresight report on Generation Alpha ...

Future Journeys 2035

The Future Laboratory was commissioned by Omio, the leading multimodal travel booking platform for global travellers, to create a foresight report exploring how journeys will evolve by 2035, touching ...

New Codes of Luxury: Longevity & Wellbeing Strategies

In partnership with Together Group, The Future Laboratory has developed an in-depth foresight report examining how luxury is evolving into a transformative force that is reshaping beauty, health and ...

The Future of Sport and AI

The Future Laboratory was commissioned by G42, a global leader in AI and cloud computing, to create a landmark report on AI’s role in reshaping the sports industry. The project set out to define the ...

Belstaff: The Next Chapter

Future Challenge:  What are the key brand growth opportunities for Belstaff? How might The Future Laboratory support Belstaff’s leadership team in identifying strategic priorities for the coming year ...

A global leader in beauty 

Future Challenge: What are the disruptive future beauty and wellness trends and how can our brands use them to continually drive innovation and retain their market-leading position?  We were asked to ...

Bacardi Horizons 2030

Future Challenge: In a world transformed by technology, how can Bacardi harness innovation to maintain its leading position in 2030? Bacardi globally has set the task of making the next 10 years the ...

Dell 2035

Future challenge: Seismic shifts happening today will create a long-term global impact, reshaping the way we work, live and play over the next decade. We helped Dell to identify and adapt to future ...

The Future of Commerce: Solving the Consumer Equation 

The Future Laboratory partnered with Afterpay to produce a foresight report exploring the future of commerce in Australia and New Zealand. The project set out to uncover the technologies, mindsets ...

New Codes of Luxury in Saudi Arabia

In partnership with Together Group, The Future Laboratory led the creation of a robust, in-depth foresight report exploring the emerging trends and market and mindset shifts that are shaping the ...

The Future of Finance is Female

The Future Laboratory partnered with Allied Irish Banks (AIB) on a foresight report that reveals how women are pioneering a financial system change. It was covered by nearly 20 national and ...

The Future of Travel

Marriott Bonvoy partnered with The Future Laboratory to create an engaging, newsworthy foresight report that positions the travel brand as an industry thought-leader, exploring future travel trends ...

A Sustainable Future for Travel

Intrepid Travel commissioned The Future Laboratory to produce a foresight report envisaging the ways in which the climate crisis is affecting – and will continue to affect – the travel landscape, as ...

Gen Z: The IRL Opportunity

JCDecaux commissioned The Future Laboratory to produce a new foresight report, to decipher Gen Z’s code and investigate how this generation are altering the demographic landscape of Australia and ...

Digital Engagement: A Social Future

LUSH commissioned The Future Laboratory to produce a new foresight report, exploring how tech can be built for the greater good and impact positive social change. The fault lines between old and ...

Shaping Successful Future Cities

Landsec commissioned The Future Laboratory to examine the Global Forces for Change and the Six Principles for the Future of Urbanisation with a resulting foresight report to act as a guide and ...

The Future of Filmmaking

After two years of unprecedented turmoil, flux and uncertainty, Canon Europe commissioned The Future Laboratory to produce a new foresight report exploring what the next decade of filmmaking will ...

2023 Cocktail Trends Report

Looking towards forecasting the key trends for cocktail consumption and the spirits business in 2023, Bacardi commissioned The Future Laboratory to produce a new foresight report, sharing the ...

The top consumer trends impacting DTC today

THG Ingenuity commissioned The Future Laboratory to produce a new foresight report identifying the key trends and behaviours set to impact the relationships between brands and their consumers, and ...

The Future of Perimenopause

Wild Nutrition commissioned The Future Laboratory to produce a new foresight report identifying the opportunities, shifting attitudes, tech advancements and healthcare developments in perimenopause ...

Beauty Futures

Beauty Pie commissioned The Future Laboratory to produce a new foresight report identifying the evolving attitudes to beauty, luxury and fairness, and the growing consumer instinct to be part of ...

The Future of General Practice

Recent years have seen the UK’s healthcare system and general practice life experience seismic transformation. To discover what the future of general practice looks like, Mjog by Livi commissioned ...

The Togetherness Economy Takes Off

In the wake of f**k you cancel culture and the ongoing culture wars, The Future Laboratory co-founder Martin Raymond considers how togetherness and Neo-collectivist thinking are revitalising a ...

The Finfluence Report

As we collectively renew and reinvent, LinkedIn commissioned The Future Laboratory to produce a new foresight report identifying the key trends that are influencing financial services marketing today ...

Connected Consumer 2030

Looking ahead at the key trends that will impact the connected consumer in 2030, Vodafone Smart Tech commissioned The Future Laboratory to produce a new foresight report identifying what will shape ...

Media & Broadcasting Futures

After two years of Covid-19 sending disruptive waves around the worlds of politics, Sony commissioned The Future Laboratory to produce a new foresight report exploring how this is a fitting time to ...

Conscious Commerce

Looking ahead at the key trends impacting tech retail in 2022 and beyond, Currys commissioned The Future Laboratory to produce a new foresight report identifying the insights that will shape the ...

2022 Cocktail Trends Report

Looking ahead at the key trends impacting cocktail consumption and the spirits business in 2022, Bacardi commissioned The Future Laboratory to produce a new foresight report identifying these trends ...

Top 5 Insurance Trends for 2025

Turbulence and disruption from COVID-19 have highlighted the importance of resilience across all industries. In insurance – a sector historically founded on quantifiable risk assessment – ...

The Rise of Conscious Design

A generation of innovative businesses, designers and organisations are re-assessing how they design products and the materials they use in them, pushing a future of conscious design forward. Volvo ...

Regenerative Retail Economy

While sustainability has long been a watchword among businesses, it has taken on new levels of urgency during the Covid-19 pandemic. Avery Dennison commissioned The Future Laboratory to produce a new ...

CFOs in the Age of Instinct

Working with Genpact, the global professional services firm that makes business transformation real, The Future Laboratory has produced a new foresight report exploring how CFOs are evolving from ...

Compact Luxury

The future of luxury will look very different from how we envision it today. As younger generations reassess what luxury means – prioritising lifestyles and access over materialism and ownership – ...

Zero Waste Futures

Building a zero waste future requires rethinking the economics of waste, and problem-solving from multiple angles in order to create end-to-end solutions that both lessen waste and prevent it from ...

Women’s Wealth 2030

The 2020s are set to be transformational for women’s wealth and with it the global economy. However, in order to unleash its true potential by 2030, major challenges must be overcome. UBS ...

2021 Cocktail Trends Report

Well into another year of uncertainty and time spent in our own homes, emerging trends are influencing the drink sector. Bacardi commissioned The Future Laboratory to produce a new foresight report ...

The Age of Nesting

As we navigate recurring lockdowns, emerging trends are teaching us more about the role of the home. Beko commissioned The Future Laboratory to produce a new foresight report identifying these trends ...

Financial Feels: How Gen Z are reshaping the retail landscape

Invested in learning more about the generation raised in the aftermath of the 2008 financial crisis, Afterpay commissioned The Future Laboratory to produce a new foresight report identifying key ...

Sex, Drugs, and the New Minibar

The New Yorker editor Sheila Marikar attended the launch of our recently published report commissioned by Mr & Mrs Smith, where Chris Sanderson, co-founder of The Future Laboratory, summarised ...

The Future of Romantic Travel

As the luxury travel market size is expected to reach $2.5 trillion by 2025, Mr & Mrs Smith commissioned The Future Laboratory to identify key trends that will shape the romantic travel market in ...

Modern Love

As Stormzy puts it in his hit, All That Matters, ‘tonight we’re doing things my way’. And if you’re in doubt about what the my way of modern love looks, feels and smells like, check out our recent ...

Nespresso Professional : Workplace Futures

Through technology, the physical boundaries of a workplace aren’t what they once were. Nespresso Professional commissioned The Future Laboratory to identify the trends that will shape the workplace ...

The Storefront Salvation Game

Branded Cities - Can we avoid an urban dystopia?

The Future of the Workplace

We created a Foresight Report for design and architecture practise MoreySmith, to help them further understand the psychology of the future workforce and emphasise the importance of workplace design. ...