: Explorations in Running by Accept & Proceed, Global Futures Forum 2017
GUBU – grotesque, unbelievable, bizarre and unprecedented – has become the new acronym of the moment.
From fake news to trial by Twitter, we are challenged daily by new moralities, shifting value codes and brand intimacies that are welcome for some, but intrusive and threathening to others.
In our 2018 Trend Briefing we will tackle these new market paradigms head on as we examine and answer those awkward questions about how we define morality in an age of secularism; how and why branded intimacy is growing (whether you want it to or not); and what practices brands, businesses and corporations need to change if they are to realistically manage their roles in this post-reality check landscape.
‘We are in the middle of a cultural reset and paralysed by its complexity, and we are failing to understand its true implications morally, ethically and corporately. This Trend Briefing will lay out the new order, and explain how you can manage it to your full advantage.’
Martin Raymond, The Future Laboratory co-founder
Against this backdrop, we will introduce you to:
: The innovators, early adopters and entrepreneurs driving these changes in terms of retail and selling
: The brands, businesses and personal codes you’ll need to follow and adopt to navigate them
: The opportunities they can unleash if you have the right toolkits in place
Inspire innovation, define strategy and use our collective foresight to show you how to harness tomorrow’s BIG issue challenges.
: Creative campaign for Global Futures Forum 2017
Tickets can now be purchased at our reduced Innovator price.
For bulk-booking and member discounts, please contact Accountmanagers@thefuturelaboratory.com directly
|Innovator:||Early Adopter:||Late Adopter:|
until 7 February
Culture, economics, politics, technology and market insights come together in a stimulating afternoon of ideas and strategy.
Our UK Trend Briefing 2018 cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Coffee breaks, lunch and networking sessions offer the chance to debate the topics of the day with your fellow innovators.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication and speaker at international seminars.
A dynamic, if reluctant presenter, Martin is editor-in-chief of LS:N Global, our online lifestyle news and consumer insight portal. He has also written and co-authored a fascinating range of books, including crEATe (Gestalten), The Tomorrow People: Future Consumers and How to Read Them Today (Financial Times Prentice Hall), and the aforementioned The Trend Forecaster’s Handbook, which is the definitive work on trends and the trend forecasting arena.
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