UK Trend Briefing 2018
00 : 00 : 00

Trend Briefing:
The Moral Uprising

14 March, London

Book now


From fake news to trial by Twitter, our concept of morality is undergoing a paradigm shift.

We are challenged daily by shifting value codes and brand intimacies that are welcome for some, but intrusive and threatening to others.

At our Trend Briefing 2018, we will examine and answer those awkward questions about how we define morality in the age of big data; why branded intimacy is growing (whether you want it to or not); and what practices businesses and corporations need to change if they are to realistically manage their roles in this post-reality check landscape.

How will you harness The Moral Uprising?

: Top: We Are Energy by Asif Khan, Astana Expo, Kazakhstan
: Right: Still from Propagation by Com Truise, co-directed by Will Joines & Karrie Crouse

Why Attend?

‘We are in the middle of a cultural reset and paralysed by its complexity, and we are failing to understand its true implications morally, ethically and corporately. This Trend Briefing will lay out the new order, and explain how you can manage it to your full advantage.’

Martin Raymond, The Future Laboratory co-founder 

Against this backdrop, we will introduce you to:

: The innovators, early adopters and entrepreneurs driving these changes in terms of retail and selling

: The brands, businesses and personal codes you’ll need to follow and adopt to navigate them

: The opportunities they can unleash if you have the right toolkits in place 

Inspire innovation, define strategy and use our collective foresight to show you how to harness tomorrow’s BIG issue challenges.

Hive View home security camera by Yves Beha


Book your ticket now

Tickets can now be purchased at our Late Adopter price.

For bulk-booking and member discounts, please contact directly

Currency: GBP
Innovator: Early Adopter: Late Adopter:


until 17
January 2018


until 8 February




Culture, economics, politics, technology and market insights come together in a stimulating afternoon of ideas and strategy. 

Our UK Trend Briefing 2018 cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Coffee breaks, lunch and networking sessions offer the chance to debate the topics of the day with your fellow innovators.

To download the agenda for the event, complete your details on the following form:


Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Philippa Wagner,
Strategic Insight Director, The Future Laboratory

By anticipating macro-cultural changes, Philippa defines what trends and cultural behaviour shifts will mean for brands to create future-focused innovation for future growth. With a master’s degree from The Royal College of Art and a design and fashion futures background, over the past 20 years she has helped shaped the future of brands across the beauty, automotive, technology and apparel sectors, and helped shape their brand futures through the language of trends. She is also senior visiting lecturer at Central Saint Martins on the Material Futures MA course as well as a regular contributor to Viewpoint magazine.

Chris Sanderson,
Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Ruth Marshall-Johnson, Foresight Director, The Future Laboratory

Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication and speaker at international seminars.

Martin Raymond,
Co-founder, The Future Laboratory

A dynamic, if reluctant presenter, Martin is editor-in-chief of LS:N Global, our online lifestyle news and consumer insight portal. He has also written and co-authored a fascinating range of books, including crEATe (Gestalten), The Tomorrow People: Future Consumers and How to Read Them Today (Financial Times Prentice Hall), and the aforementioned The Trend Forecaster’s Handbook, which is the definitive work on trends and the trend forecasting arena. 

Aleksandra Szymanska,
Art Director, The Future Laboratory

With a background in critical design and a penchant for experimental art, Aleksandra is our go-to source for avant-garde concepts and speculative scenarios. Having started as a freelance contributor, she joined LS:N Global in 2014. Aleksandra charts current developments in art direction, design and 2D and 3D visual arts, building detailed analysis of the aesthetic directions emerging across lifestyle sectors. She has a wide personal network of curators, artists and designers, and enjoys acting as a connector between creative practitioners and the industry.


Southbank Centre is a complex of artistic venues in London, England, on the South Bank of the River Thames.

Belvedere Rd, Lambeth, London SE1 8XX

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