As Covid-19 forces the world to collectively recalibrate, the retail sector must use this moment of crisis as an opportunity to create more resilient and agile systems.
Our retail research explores how brands are rethinking the customer experience to fit new online formats, recognising the long-term value of connecting with their customers by putting service before sales. Discover the key trends that are transforming digital touchpoints.
Image credits: Carolina Carballo for The Future Laboratory
Video credit: Newgold for The Future Laboratory, voice-over by Sophie Sanderson & sound by BCN Sound
More than 300 members use our trends intelligence platform LS:N Global to stay ahead of the curve and keep up with tomorrow’s big changes affecting the retail industry. Our retail sector is one of our most popular, with new research published weekly.
Become a member of LS:N Global to read the full trends below.
With remote consumption on the rise, brands are recognising that every exchange with their customers can help them to improve their business.
In our new Retail Futures 2020 report, we debut a new macrotrend, Feedback Frontiers, which explores how interactions between brands and consumers are becoming increasingly intimate and circular. The report also features key trends, hard data, best-in-class case studies and consumer insight.
This report is based on research from our retail section on LS:N Global. Members of the platform get access to all of our research and latest trend reports. Get in touch to become a member.
Our trend reports include market analysis, trends rising, case studies and consumer insights to help you mitigate risks and seize opportunities for retail success in the years ahead. Become a member of LS:N Global to access all reports.
For those of you wondering what retail trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.
At The Future Laboratory, our strategic solution is a simple one: to equip you with the tools, techniques and cultural insights that allow you to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.
Our strategists do this by harnessing the combined power of LS:N Global and our Foresight Research System to better understand future consumer behaviour and how you can implement these insights in ways that drive short-, medium- and long-term growth.
Find out how you can use our Strategic Services to future-proof your retail strategy.
Looking for ways to engage and motivate your team from the comfort of your own home? Book one of our world-class speakers to deliver a virtual presentation or workshop for your business. Discover our retail presentations below or get in touch to book something bespoke.
As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model. Brands are realising that they must reconsider how they connect with their customers and fundamentally alter their perception of them.
Understanding that every piece of information can provide insights to improve business, this presentation will help your brand to create conversations with future consumers, forging ahead across the multiple interactions and touchpoints that are emerging as the next frontiers of retail.
Consumers are tiring of photogenic pop-ups, immersive events and mass tourism as social currency. In the next decade the focus will shift to places, processes and practices that cultivate quiet, intimacy and introspection, with consumers seeking to balance their emotional, physical and spiritual states.
From Psychonautic Therapy to Neuromedia, we looks at the shifts redefining entertainment and leisure, as well as health and wellness. Find out how experience as a form of medicine will drive a new age of self-discovery and enlightenment.
Retail is undergoing a paradigm shift as consumers look for more meaningful interactions with companies. Meanwhile, new models of engagement continue to transform access to goods and services, radically altering brand-consumer dynamics. Many retailers have been slow to respond to these changes, missing valuable opportunities to thrive in this fast-changing landscape.
From the latest developments in consumer data profiles to new sustainability initiatives, we explore how retailers are adding value to their offerings. By reconsidering all aspects of the customer journey, this presentation will inspire your team to establish impactful new retail strategies.
The writers, researchers, analysts – and brains behind our research. Get in touch with our retail specialists if you are interested in discussing the research in more detail.
Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.
Kathryn joined The Future Laboratory in 2016, and is deputy editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.
Tim leads our Foresight strategy, encompassing LS:N Global, branded content solutions, bespoke presentations, events, and reports. Overseeing all of our Trends Intelligence services, Tim and his team create vital research to ensure our clients achieve long-term business success. Prior to joining us he was the Editor-in-Chief of Dazed Media and Editorial Director of Boiler Room.
Livvy joined The Future Laboratory in early 2018 and oversees LS:N Global’s Need to Know section. Working closely with Holly, she manages the content and constructs the visual elements for the daily news stories. She also supports the team, researching and visualising, for various other sectors across LS:N Global.
Alex joined LS:N Global in 2018 and works across the website, specialising in researching and writing trends and consumer insight. In addition to leading our food and drink and retail content, he has a particular interest in design, media and health and wellness. Before joining The Future Laboratory, he worked at Soho House and It’s Nice That.
Rachael joined The Future Laboratory in 2014, and is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors. With a personal interest in conscious business, Rachael’s strength lies in translating our strategic foresight into creative visual outputs to help inspire clients to apply this thinking.
Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.
Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.
As part of the Strategy team, Tamara researches and analyses consumer trends to help clients understand their future landscape. Her background in MA Material Futures at Central Saint Martins makes her naturally question what our future looks like from a social and design thinking perspective. Since joining The Future Laboratory, she has worked for a variety of clients, including Wilko, QIC, Sony, Knight Dragon, URW and Turner.
Louise is a creative brand strategist with 10 years’ agency experience working with a broad spectrum of clients, particularly focused on FMCG. With her creative background she uses design thinking and a collaborative approach to develop simple and innovative solutions, and identify and implement tangible outputs for brand activations, innovation programmes and strategic foresight frameworks.
Learn more about the strategic foresight retail services that we offer