With remote consumption on the rise, brands are recognising that every exchange with their customers can help them to improve their business.

These shifts are supported by consumer-facing innovations, products, services, experiences and communications that address a need.

This year, we’ve published a new retail macrotrend – Feedback Frontiers –which explores the major shifts in retail, where brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model.

Members of LS:N Global can read the full macrotrend here.

If you aren't a member of LS:N Global yet, you can still gain access to our retail research in various formats. From PDF trend reports and on-demand video presentations, to a series of new virtual presentations, we can deliver our research in whatever medium works best for your business today and in the future. 

Explore our full range of Retail Services below.

Video credit: Newgold for The Future Laboratory, voice-over by Sophie Sanderson & sound by BCN Sound


Flagship Fulfilment:

As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics and fulfilment can enhance their identities.

Read Microtrend

Discovery Grocers:

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to SMS advisers.

Read Microtrend

Eco-ambitious Retail:

Brands are self-imposing sustainability goals on their businesses that – while initially financially impactful – validate them as fundamental to future success.

Read Microtrend

Enlightened States:

The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared spectacle.

Read Macrotrend

Community Commerce:

A new wave of decentralised retail concepts are transforming e-commerce as consumers look for alternative ways to access and exchange products and services online.

Read Macrotrend

DTC Directories:

A crop of third-party platforms are offering new ways to filter through the growing number of digital and direct-to-consumer brands.

Read Microtrend

Feedback Frontiers:

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model.

Read Macrotrend
‘In the next decade, retailers will need to rethink how they establish lasting and meaningful relationships with consumers beyond the purely transactional. Brands that cater for the ever-changing human needs of today’s consumers, whether they are physical, mental or emotional, will be the ones that triumph in this landscape.’
Rachael Stott, futures analyst, The Future Laboratory


At The Future Laboratory, our strategic solution is a simple one: to equip you with the tools, techniques and cultural insights that allow you to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Our strategists do this by harnessing the combined power of LS:N Global and our Foresight Research System to better understand future consumer behaviour and how you can implement these insights in ways that drive short-, medium- and long-term growth.

Like you, our focus is on the consumer. All of our tools have been created to help harness their thinking, map their behaviour and study those innovations – or early adopter opportunities – that differentiate brand leaders from category followers.

Find out how you can use our Strategic Services to future-proof your retail strategy.


Virtual Presentations

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model. Brands are realising that they must reconsider how they connect with their customers and fundamentally alter their perception of them.

Understanding that every piece of information can provide insights to improve business, we explore how brands will strive to create conversations with consumers, forging ahead across the multiple interactions and touchpoints that are emerging as the next frontiers for retail.

Enlightened States

Consumers are tiring of photogenic pop-ups, immersive events and mass tourism as social currency. In the next decade the focus will shift to places, processes and practices that cultivate quiet, intimacy and introspection, with consumers seeking to balance their emotional, physical and spiritual states.

From Psychonautic Therapy to Neuromedia, we looks at the shifts redefining entertainment and leisure, as well as health and wellness. Find out how experience as a form of medicine will drive a new age of self-discovery and enlightenment.

Community Commerce

Retail is undergoing a paradigm shift as consumers look for more meaningful interactions with companies. Meanwhile, new models of engagement continue to transform access to goods and services, radically altering brand-consumer dynamics. Many retailers have been slow to respond to these changes, missing valuable opportunities to thrive in this fast-changing landscape.

From the latest developments in consumer data profiles to new sustainability initiatives, we explore how retailers are adding value to their offerings. By reconsidering all aspects of the customer journey, this presentation will inspire your team to establish impactful new retail strategies.



The writers, researchers, analysts – and brains behind our research. Get in touch with our retail specialists if you are interested in discussing the research in more detail.

Get in Touch

Martin Raymond

Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
foresight editor

Kathryn joined The Future Laboratory in 2016, and is deputy editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.

Tim Noakes
head of foresight

Tim leads our Foresight strategy, encompassing LS:N Global, branded content solutions, bespoke presentations, events, and reports. Overseeing all of our Trends Intelligence services, Tim and his team create vital research to ensure our clients achieve long-term business success. Prior to joining us he was the Editor-in-Chief of Dazed Media and Editorial Director of Boiler Room.

Livvy Houghton
creative researcher

Livvy joined The Future Laboratory in early 2018 and oversees LS:N Global’s Need to Know section. Working closely with Holly, she manages the content and constructs the visual elements for the daily news stories. She also supports the team, researching and visualising, for various other sectors across LS:N Global.

Alexander Hawkins
senior foresight writer

Alex joined LS:N Global in 2018 and works across the website, specialising in researching and writing trends and consumer insight. In addition to leading our food and drink and retail content, he has a particular interest in design, media and health and wellness. Before joining The Future Laboratory, he worked at Soho House and It’s Nice That.

Rachael Stott
futures analyst

Rachael joined The Future Laboratory in 2014, and is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors. With a personal interest in conscious business, Rachael’s strength lies in translating our strategic foresight into creative visual outputs to help inspire clients to apply this thinking.

How can we help?

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: Strategic Research
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: Futures Presentations
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