Our popular Future Five 2025 report is an easily digestible trend briefing designed to help you navigate the key insights, opinions and future opportunities crucial for your strategic planning in the year ahead and beyond.
Future Five looks in detail at a handful of the most popular topics on our trends and consumer intelligence platform, LS:N Global. These topics act as platforms offering insight, foresight, trend forecasting and strategic analysis across those key areas where we believe brands and companies should be focusing their attention.
These are the five topics we think are crucial for brands to understand and address in 2025:
Artificial Intelligence: As humanity embraces an inevitable partnership with AI, we focus on how technology empowers rather than enslaves us.
Future Spaces: Wellbeing, sustainability and technology will all be key in creating adaptable, people-centric and future-proof spaces that allow communities to thrive.
Gaming: As the gaming community expands, we consider the industry’s diversity challenges and highlight opportunities for engaging Gens Z and Alpha.
Longevity: With global spending on wellness spiralling upwards, eradicating the gender health gap is crucial while addressing trends such as GLP-1 weight loss drugs and consumer demand for elevated wellbeing experiences.
Sustainability: Brands must up the ante in their climate activism, creating tangible positive change in the fashion and luxury industries rather than merely minimising harm.
Featured image & Overview image : AI Imagery by The Future Laboratory
‘At the core of this report is a unifying concept: the search for balance. Through five carefully curated topics, we emphasise the importance of harmonising the vast potential of technology – particularly AI – with the irreplaceable aspects of human creativity and emotion. We also highlight the need to embrace a holistic approach to wellness, and balance progression with adaptability, when designing future spaces’
Alice Crossley, senior foresight analyst, The Future Laboratory
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Speakers
Gabriela Białkowska
creative foresight analyst
Gabriela joined The Future Laboratory as a creative foresight analyst in early 2023. Her journey in trend forecasting began at Nottingham Trent University where she studied Fashion Communication and Promotion, but personal interests soon led her to the world of gaming, media and technology. With over three years of experience in these sectors, Gabriela is one of LS:NGlobal’s youth and media experts. She also contributes to the platform’s food and drink content after establishing a keen interest in food as a cultural phenomenon.
Alice Crossley
foresight analyst
Alice joined The Future Laboratory in 2023 as a foresight analyst. As a culture-obsessed creative, she has written extensively about beauty, lifestyle and internet culture for publications including Dazed, i-D, The Face, GQ and Cosmopolitan.
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