Beauty & Wellness

Learn how to engage, revitalise and protect consumers in
the inter-Covid era

Beauty & Wellness Sectors

Access our trends and research
Accelerated by Covid-19, the beauty and wellness sectors have had to respond quickly to consumers’ need for recuperation and immunity. Now they must go further to help people feel secure – every day – in an altered industry landscape.

Building on the sectors’ shift towards brand transparency and product education, our new research is packed with practical insights and inspiring case studies to engage, revitalise and protect consumers in the inter-Covid era. Get access to our trends and ensure that your team and brand are leading healthy change.

Image credits: Carolina Carballo for The Future Laboratory 
: Vessel Floats, designed by Arnold Studio, photography by Chaunte Vaughn

05_VF HALLWAY_Arnold Studio_credit Chaunte Vaughn-2

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation.


Isolated Intimacy:

As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to reassess the meaning of intimacy.


Decentralised Care:

With the world facing a crisis of health, new micro-societies are emerging that infuse local communities with solidarity, trust and care.


Bio-positive Beauty:

Short, traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact.


Conscious Deceleration:

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term approach.


Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate – their cultures.


New Report

Download our Beauty, Health & Wellness Futures 2021 report
Around the world, health has been our primary focus since the onset of the Covid-19 pandemic. With health becoming a personal and public priority, new cross-sector needs and opportunities are emerging.

As we reconstruct the beauty, health and wellness sectors on new foundations, future approaches to welfare will meet our most basic needs, while promoting a sense that we are flourishing.

Our new Beauty, Health & Wellness Futures report, available exclusively to members of LS:N Global, is packed with practical insights and inspiring case studies for your brand to harness these shifts. This report is your guide to the trends defining the beauty and wellness sectors, from best-in-class campaigns to emerging innovations.

Alongside key trends, statistics and global case studies, you’ll discover our latest Beauty, Health & Wellness macrotrend, Synchronised Care.

Become a member of LS:N Global to download the full report. 

Image credit: Open meditation, design and branding by Some Days


Download Our Trend Reports

Our trend reports include market analysis, trends rising, case studies and consumer insights to help you mitigate risks and seize opportunities for beauty and wellness success in the years ahead. Become a member of LS:N Global to access all reports.


Beauty, Health & Wellness Futures : Synchronised Care

With health becoming a personal and public priority, new cross-sector needs and opportunities are emerging

Discover Now
Beauty, Health & Wellness Futures : Recuperative Living

The quest for health, immunity and holistic wellbeing is now hard-wired into consumers’ daily lives

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Beauty Futures : Bio-positive Beauty

Traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact

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Health & Wellness Futures : Certified Wellness

Deliver a new framework for healthy living to the empowered health consumer

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Beauty Futures : Algorithmic Beauty

From the flawless face of Algorithmic Beauty to the niche and the natural

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Beauty Futures : Sensitised Living

The trends, consumer tribes and innovations shaping the future of beauty

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Beauty Futures : Total Beauty

The products, people and trends transforming beauty for 2017 and beyond.

Discover Now
Future Laboratory-Global Future Forum 2017_Dan Weill Photography-180-2-1-1-2

Strategic Services

Take our trends one step further

For those of you wondering what beauty and wellness trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.

At The Future Laboratory, our strategic solution is a simple one: to equip you with the tools, techniques and cultural insights that allow you to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Our strategists do this by harnessing the combined power of LS:N Global and our Foresight Research System to better understand future consumer behaviour and how you can implement these insights in ways that drive short-, medium- and long-term growth.

Find out how you can use our Strategic Services to future-proof your beauty, health & wellness strategy.


Virtual Presentations

Looking for ways to engage and motivate your team from the comfort of your own home? Book one of our world-class speakers to deliver a virtual presentation or workshop for your business. Discover our beauty, health & wellness presentations below or get in touch to book something bespoke.

Synchronised Care
Adapted States by Lucy Hardcastle for The Future Laboratory-2

Self-care as we know it is changing. Between calls to reject the wellness industrial complex and close the gap between widening health inequalities, a shift is under way.

Covid-19 has taught us that we are all connected and that taking care of ourselves is a way to care for our family, friends and community. For this reason, self-care is taking on a new role on both an individual and a collective scale.

In this presentation, we look at the foundations of beauty, health and wellness that have been compromised by the pandemic as well as emerging trends and foresight.

Recuperative Living
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Consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation. 

Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives.

This presentation will help your brand to become a supportive guide and friend to customers during a period of upheaval and anxiety.

Conscious Deceleration
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The health and wellness sector has perpetuated a narrative of fitter, stronger and more zen, which, conversely, is leading to burnout. Consumers are calling on brands to stop feeding into our anxiety-laden culture and instead help them slow down and focus on what wellness really means to them.

Our new in-house presentation uncovers the insights and rising trends to help you understand where the health and wellness sector is heading. From the latest developments in the fitness space to the new brands catering for different life stages, we explore how businesses are tapping into the nascent shifts in consumer mindset.


Beauty & Wellness Experts

The writers, researchers, analysts – and brains behind our research. Get in touch with our specialists if you are interested in discussing the research in more detail or if you have a press enquiry.

Book a Speaker

Chris Sanderson (He/Him)

Chris is co-founder of The Future Laboratory where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team globally. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.

Martin Raymond (He/Him)

Martin is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. Martin is a well-known trend guru, having written several best-selling books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People. Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
foresight editor

Kathryn joined The Future Laboratory in 2016, and is foresight editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.

Livvy Houghton (She/Her)
senior creative foresight analyst

Livvy joined The Future Laboratory in early 2018 and oversees LS:N Global’s Need to Know section. Working closely with Holly, she manages the content and constructs the visual elements for the daily news stories. She also supports the team, researching and visualising, for various other sectors across LS:N Global.

Rachele Simms
head of strategy

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Victoria Buchanan
futures director

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Adam Steel (He/Him)
strategic foresight editor

Adam leads the team that creates bespoke reports and thought-leadership content for brands including Adidas, Volvo, Nespresso and IHG. Working across sectors, from retail and travel to finance, media and sport, Adam creates inspiring content that enables brands to develop leading strategies and disruptive innovations.

Darian Nugent (She/Her)
senior strategic foresight writer

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Rachael Stott (She/Her)
senior futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Gursharan Panesar (She/Her)
junior futures analyst

Gursharan is responsible for generating research that shapes our foresight pieces. Her support in identifying and building trends provides clients with a comprehensive understanding of their futures. Since joining The Future Laboratory, Gursharan has worked on projects for a variety of clients, including Colgate, eBay, Microsoft and Spotify.

Future-proof your strategy

Learn more about the beauty and wellness strategic foresight services that we offer 


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