Beauty, Health and Wellness Trends

Stay ahead of developments in the beauty and wellness sector with the latest trends,
foresight and strategic insight


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Our Services

The Future Laboratory offers trend forecasting subscriptions and bespoke strategic foresight consultancy services to help you stay ahead of developments in the beauty and wellness industry.

LS:N Global is our trends platform that provides members with original research, trends, analysis, market intelligence and qualitative insights to help them make informed decisions about the future.

We also offer beauty and wellness trend presentations delivered by our world-class presenters, bespoke foresight reports to help you drive your marketing and spearhead your PR, as well as a suite of strategic foresight services, delivered by our in-house strategy department.

Find out more about our services below, or please click the link to book a meeting with our team.

Image credits: AI imagery by The Future Laboratory.


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Our Latest Beauty Macrotrend

Beauty, Health & WellnessLongevity Lifestyles
Explore our Beauty, Health & Wellness report, featuring the latest sector macrotrend Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

Alongside rising trends for beauty and wellness, the full report features our latest sector macrotrend, Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

The report breaks down beauty and wellness analysis across key markets, case studies and consumer insights, combined to help you understand and grasp business success in the years ahead.

After a three-month exclusive for members of our trends, consumer foresight and innovation platform, LS:N Global, our latest report is available to purchase on our Shop.


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Trends Intelligence

More than 6,000 members subscribe to our trends intelligence platform LS:N Global to stay ahead of the curve and keep up with tomorrow’s big changes affecting the beauty and wellness industries.
 
Want to read the full trends below? Please book a meeting with the team to learn how you can become a member of LS:N Global.
LS:N Global

Longevity Lifestyles:

Evolving technologies are aiding beauty and wellness businesses in building products 
and services that let consumers live not only longer 
lives, but better quality lives. 

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Eau de Climate Change:

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle.

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Wellrooms in 2035:

As the bathroom evolves into the wellroom, in 2035 houses could be designed to host functional spas, health data centres and sustainability eco-hubs.

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Neozempic Futures:

The overnight success of Ozempic and similar medication has revolutionised the weight loss market, but the weekly injection is on its way to reshaping way more than waistlines.

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Guochao Wellness:

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-beauty products.

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Sleep Enhancement Market:

An antidote to a hectic world, sleep brands are turning to technology, sound and space in the search for the perfect night’s rest.

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Crafting Singapore’s Well-Nation:

Singapore is emerging as the epicentre of health in Southeast Asia, with an ever-evolving proactive strategy ensuring its citizens are living longer – and healthier – lives.

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Skintellectual Bodycare:

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to their overall health and wellbeing.

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Revolutionising Beauty for Climate Change:

A new climate-adapted beauty paradigm is under way. It is embracing adaptation instead of inclusivity, and is one in which dirt, sweat and bacteria are our friends, not our foes.

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Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of beauty industry.

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Our Clients

Our global clientele is made up of owners and employees from over 350 leading brands who use our beauty and wellness foresight on a daily basis to future-proof their business. 

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‘We have gained much from our relationship with The Future Laboratory and LS:N Global. We have been able to create certainty around client behaviours and predict the future with the macrotrends and microtrends presented. The data regarding beauty futures and a shift to wellness and purpose has been invaluable as we move towards a prosperous future.’
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Strategic Consultancy

Take our beauty & wellness trends one step further

For those of you wondering what beauty and wellness trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.

The Future Laboratory’s Strategy department works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios. 

The aim: to equip clients with the cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Find out how you can use our Strategic Services to future-proof your beauty, health & wellness strategy.


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Futures Presentations

Book one of our world-class speakers to deliver a virtual or in-house trend presentation or workshop for your business. Discover our presentations below or get in touch to book something bespoke.

Longevity Lifestyles
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Immortality has long been the engine for so much fantasy. From the Epic of Gilgamesh to the endless regenerative powers of Deadpool, popular culture has asked us many times to ponder all the ways that we could live if we never died.       

Evolving technologies and advances in science are aiding beauty, health and wellness businesses in building brands, products and services that let consumers live not only longer lives, but better quality lives. 

This presentation is your guide to better understand what role care plays in human maintenance, durability and endurance and align your business goals with the sector’s future trajectory.


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Accredited Beauty
Accredited Beauty_Climate Proof

This presentation examines key sector shifts that emerged as effects of Covid-19 and amid lifestyles that exist ever-more fluidly between digital and physical spaces.

Now, as we explore in this presentation, companies must bring their expertise, research and accreditation to the fore, not only to prove the worthiness of their products but also to inspire spending. Science and technological expertise will also be crucial to safeguard the industry against future shocks, securing supply chains and fuelling fresh directions for formulas, products and experiences.


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Transformation Economy
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The Transformative Twenties are set to redefine the fabric of our society. In the coming years, our pursuit of happiness will change from individual pleasure-seeking to a collective quest for personal growth and betterment.

Picture a society that emerges healthier, wealthier and happier as a result, embodying the essence of eudaimonia: a Greek word literally translating as the state or condition of good spirit, happiness or welfare.

As consumer values and priorities change in the Transformative Twenties, it will become essential for businesses to learn and adapt to these shifts in order to foster a balance between individual wellbeing and economic prosperity – otherwise known as the w(h)ealth economy. And it is this balance which we will explore through this presentation.


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Beauty & Wellness Experts

Get in touch with our specialists if you are interested in discussing the research or if you have a press enquiry. Speak to our experts


Chris Sanderson (He/Him)
co-founder

Chris is co-founder of The Future Laboratory where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team globally. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.

Martin Raymond (He/Him)
co-founder

Martin is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. Martin is a well-known trend guru, having written several best-selling books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People. Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Fiona Harkin
director of foresight

Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.  

Olivia Houghton (She/Her)
deputy creative foresight editor

Olivia joined The Future Laboratory in early 2018 and is responsible for leading the creative development of LS:N Global. As Deputy Creative Foresight Editor, she ensures the platform’s written and visual content sets new standards for the digital communication. Olivia is also known as The Future Laboratory’s go-to expert for consumer trends in Beauty, Health & Wellness.

Rachele Simms
director of strategy and planning

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Darian Nugent (She/Her)
senior strategic foresight editor

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Rachael Stott (She/Her)
strategic futures director

Rachael is our strategic futures director and is responsible for leading strategic foresight projects that identify global sociocultural and consumer shifts that are set to affect future business growth. With over 10 years’ experience across mixed methodology research, Rachael’s future thinking has shaped our strategic foresight programmes and she has been the driving force in delivering strategic projects for a number of our key clients, including the likes of Google, Adidas, Spotify, L’Oréal and Warner Bros Discovery

FAQs

What are beauty, health and wellness trends?  

Beauty, health and wellness trends are the ever-changing patterns of movement in the beauty, health and wellness industry, which are influenced by many different factors, from economic changes to consumer behaviours.

What are some examples of trends in the beauty, health and wellness industry?

Some examples of beauty, health and wellness industry trends include:

Accredited Beauty:
Against the backdrop of a global pandemic, the unrelenting climate crisis and the impact of inflation on customer spending, the beauty and wellness sectors are entering a new age of products and experiences built on expertise, innovation, evidence and certification.

Now, as we explore in this presentation, companies must bring their expertise, research and accreditation to the fore, not only to prove the worthiness of their products but also to inspire spending. Science and technological expertise will also be crucial to safeguard the industry against future shocks, securing supply chains and fuelling fresh directions for formulas, products and experiences.

Synchronised Care:
Self-care as we know it is changing. Between calls to reject the wellness industrial complex and close the gap between widening health inequalities, a shift is under way.

Covid-19 has taught us that we are all connected and that taking care of ourselves is a way to care for our family, friends and community. For this reason, self-care is taking on a new role on both an individual and a collective scale.

Recuperative Living:
Consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation. 

Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives.

How do I gather insights and reports for the beauty, health and wellness sector?

The Future Laboratory offers trend forecasting subscriptions and bespoke strategic foresight consultancy services to help you stay ahead of developments in the beauty, health and wellness sector.

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