Beauty, Health and Wellness Trends

Stay ahead of developments in the beauty and wellness sector with the latest trends,
foresight and strategic insight


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Our Services

The Future Laboratory offers trend forecasting subscriptions and bespoke strategic foresight consultancy services to help you stay ahead of developments in the beauty and wellness industry.

LS:N Global is our trends platform that provides members with original research, trends, analysis, market intelligence and qualitative insights to help them make informed decisions about the future.

We also offer beauty and wellness trend presentations delivered by our world-class presenters, bespoke foresight reports to help you drive your marketing and spearhead your PR, as well as a suite of strategic foresight services, delivered by our in-house strategy department.

Find out more about our services below, or please click the link to book a meeting with our team.

Image credits: AI imagery by The Future Laboratory.


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New Trend Report

Beauty, Health & Wellness 2023Longevity Lifestyles
In a post-Covid era, our new report examines how the worlds of beauty, health and wellness continue to be democratised as solutions move into the hands and the homes of the consumer, with sophisticated products and services leading the way.

Alongside rising trends for beauty and wellness, the full report features our latest sector macrotrend, Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

The report breaks down beauty and wellness analysis across key markets, case studies and consumer insights, combined to help you understand and grasp business success in the years ahead.

After a three-month exclusive for members of our trends, consumer foresight and innovation platform, LS:N Global, our latest report is now available to purchase on our Shop.


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Longevity Lifestyles:

Evolving technologies are aiding beauty and wellness businesses in building products 
and services that let consumers live not only longer 
lives, but better quality lives. 

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Tech-powered Perimenopause:

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice.

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Clean Medicine:

We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean medicine’.

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Chameleon Cosmetics:

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to temperature, light and body chemistry.

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Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of beauty industry.

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Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

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Momentary Make-up:

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.

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Retail Therapy:

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations and care.

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Care Collectives:

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

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Salon Confidantes:

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon services.

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Our Clients

Our global clientele is made up of owners and employees from over 350 leading brands who use our beauty and wellness foresight on a daily basis to future-proof their business. 

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‘We have gained much from our relationship with The Future Laboratory and LS:N Global. We have been able to create certainty around client behaviours and predict the future with the macrotrends and microtrends presented. The data regarding beauty futures and a shift to wellness and purpose has been invaluable as we move towards a prosperous future.’
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Strategic Consultancy

Take our beauty & wellness trends one step further

For those of you wondering what beauty and wellness trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.

The Future Laboratory’s Strategy department works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios. 

The aim: to equip clients with the cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Find out how you can use our Strategic Services to future-proof your beauty, health & wellness strategy.


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Futures Presentations

Book one of our world-class speakers to deliver a virtual or in-house trend presentation or workshop for your business. Discover our presentations below or get in touch to book something bespoke.

Longevity Lifestyles
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Immortality has long been the engine for so much fantasy. From the Epic of Gilgamesh to the endless regenerative powers of Deadpool, popular culture has asked us many times to ponder all the ways that we could live if we never died.       

Evolving technologies and advances in science are aiding beauty, health and wellness businesses in building brands, products and services that let consumers live not only longer lives, but better quality lives. 

This presentation is your guide to better understand what role care plays in human maintenance, durability and endurance and align your business goals with the sector’s future trajectory.


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Accredited Beauty
Accredited Beauty_Climate Proof

Against the backdrop of a global pandemic, the unrelenting climate crisis and the impact of inflation on customer spending, the beauty and wellness sectors are entering a new age of products and experiences built on expertise, innovation, evidence and certification.

Now, as we explore in this presentation, companies must bring their expertise, research and accreditation to the fore, not only to prove the worthiness of their products but also to inspire spending. Science and technological expertise will also be crucial to safeguard the industry against future shocks, securing supply chains and fuelling fresh directions for formulas, products and experiences.


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Synchronised Care
Adapted States by Lucy Hardcastle for The Future Laboratory

Self-care as we know it is changing. Between calls to reject the wellness industrial complex and close the gap between widening health inequalities, a shift is under way.

Covid-19 has taught us that we are all connected and that taking care of ourselves is a way to care for our family, friends and community. For this reason, self-care is taking on a new role on both an individual and a collective scale.

In this presentation, we look at the foundations of beauty, health and wellness that have been compromised by the pandemic as well as emerging trends and foresight.


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Beauty & Wellness Experts

Get in touch with our specialists if you are interested in discussing the research or if you have a press enquiry. Speak to our experts


Chris Sanderson (He/Him)
co-founder

Chris is co-founder of The Future Laboratory where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team globally. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.

Martin Raymond (He/Him)
co-founder

Martin is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. Martin is a well-known trend guru, having written several best-selling books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People. Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Fiona Harkin
foresight editor

Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.  

Olivia Houghton (She/Her)
deputy creative foresight editor

Olivia joined The Future Laboratory in early 2018 and is responsible for leading the creative development of LS:N Global. As Deputy Creative Foresight Editor, she ensures the platform’s written and visual content sets new standards for the digital communication. Olivia is also known as The Future Laboratory’s go-to expert for consumer trends in Beauty, Health & Wellness.

Rachele Simms
director of strategy and planning

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Darian Nugent (She/Her)
senior strategic foresight writer

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Rachael Stott (She/Her)
senior futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

FAQs

What are beauty, health and wellness trends?  

Beauty, health and wellness trends are the ever-changing patterns of movement in the beauty, health and wellness industry, which are influenced by many different factors, from economic changes to consumer behaviours.

What are some examples of trends in the beauty, health and wellness industry?

Some examples of beauty, health and wellness industry trends include:

Accredited Beauty:
Against the backdrop of a global pandemic, the unrelenting climate crisis and the impact of inflation on customer spending, the beauty and wellness sectors are entering a new age of products and experiences built on expertise, innovation, evidence and certification.

Now, as we explore in this presentation, companies must bring their expertise, research and accreditation to the fore, not only to prove the worthiness of their products but also to inspire spending. Science and technological expertise will also be crucial to safeguard the industry against future shocks, securing supply chains and fuelling fresh directions for formulas, products and experiences.

Synchronised Care:
Self-care as we know it is changing. Between calls to reject the wellness industrial complex and close the gap between widening health inequalities, a shift is under way.

Covid-19 has taught us that we are all connected and that taking care of ourselves is a way to care for our family, friends and community. For this reason, self-care is taking on a new role on both an individual and a collective scale.

Recuperative Living:
Consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation. 

Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives.

How do I gather insights and reports for the beauty, health and wellness sector?

The Future Laboratory offers trend forecasting subscriptions and bespoke strategic foresight consultancy services to help you stay ahead of developments in the beauty, health and wellness sector.

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