Beauty, Health and Wellness Trends

Stay ahead of developments in the beauty and wellness sector with the latest trends,
foresight and strategic insight

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Our Services

The Future Laboratory offers trend forecasting subscriptions and bespoke strategic foresight consultancy services to help you stay ahead of developments in the beauty and wellness industry.

LS:N Global is our trends platform that provides members with original research, trends, analysis, market intelligence and qualitative insights to help them make informed decisions about the future.

We also offer beauty and wellness trend presentations delivered by our world-class presenters, bespoke foresight reports to help you drive your marketing and spearhead your PR, as well as a suite of strategic foresight services, delivered by our in-house strategy department.

Find out more about our services below, or please click the link to book a meeting with our team.

Image credits: Photography by Stephane Boubert for The Future Laboratory; Set Design by Prop it; Styling by Chloe Cammidge.

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New Trend Report

Beauty, Health & Wellness 2022
Our new 43-page report examines key sector shifts emerging from the effects of Covid-19 and amid lifestyles that exist ever-more fluidly between digital and physical spaces.

Alongside rising trends for beauty and wellness, the full report features our latest sector macrotrend, Accredited Beauty, which explores how solutions require expertise, and with this, greater clarity on research, formulas, impact and value.

The report breaks down beauty and wellness analysis across key markets, case studies and consumer insights, combined to help you understand and grasp business success in the years ahead.

Purchase a copy of the report here. Members of LS:N Global can access the report for free here.


Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of beauty industry.


Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.


Momentary Make-up:

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.


Retail Therapy:

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations and care.


Care Collectives:

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.


Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.


Salon Confidantes:

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon services.


Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfumers.


Our Clients

Our global clientele is made up of owners and employees from over 350 leading brands who use our beauty and wellness foresight on a daily basis to future-proof their business. 

Colgate-Palmolive Logo - Blue - Web-1
‘We have gained much from our relationship with The Future Laboratory and LS:N Global. We have been able to create certainty around client behaviours and predict the future with the macrotrends and microtrends presented. The data regarding beauty futures and a shift to wellness and purpose has been invaluable as we move towards a prosperous future.’
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Strategic Consultancy

Take our beauty & wellness trends one step further

For those of you wondering what beauty and wellness trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.

The Future Laboratory’s Strategy department works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios. 

The aim: to equip clients with the cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Find out how you can use our Strategic Services to future-proof your beauty, health & wellness strategy.


Futures Presentations

Book one of our world-class speakers to deliver a virtual or in-house trend presentation or workshop for your business. Discover our presentations below or get in touch to book something bespoke.

Accredited Beauty
Accredited Beauty_Climate Proof

Against the backdrop of a global pandemic, the unrelenting climate crisis and the impact of inflation on customer spending, the beauty and wellness sectors are entering a new age of products and experiences built on expertise, innovation, evidence and certification.

Now, as we explore in this presentation, companies must bring their expertise, research and accreditation to the fore, not only to prove the worthiness of their products but also to inspire spending. Science and technological expertise will also be crucial to safeguard the industry against future shocks, securing supply chains and fuelling fresh directions for formulas, products and experiences.

Synchronised Care
Adapted States by Lucy Hardcastle for The Future Laboratory

Self-care as we know it is changing. Between calls to reject the wellness industrial complex and close the gap between widening health inequalities, a shift is under way.

Covid-19 has taught us that we are all connected and that taking care of ourselves is a way to care for our family, friends and community. For this reason, self-care is taking on a new role on both an individual and a collective scale.

In this presentation, we look at the foundations of beauty, health and wellness that have been compromised by the pandemic as well as emerging trends and foresight.

Recuperative Living
Screenshot 2020-07-23 at 14.59.07

Consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation. 

Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives.

This presentation will help your brand to become a supportive guide and friend to customers during a period of upheaval and anxiety.


Beauty & Wellness Experts

Get in touch with our specialists if you are interested in discussing the research or if you have a press enquiry. Speak to our experts

Chris Sanderson (He/Him)

Chris is co-founder of The Future Laboratory where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team globally. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.

Martin Raymond (He/Him)

Martin is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. Martin is a well-known trend guru, having written several best-selling books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People. Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Fiona Harkin
foresight editor

Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.  

Olivia Houghton (She/Her)
deputy creative foresight editor

Olivia joined The Future Laboratory in early 2018 and is responsible for leading the creative development of LS:N Global. As Deputy Creative Foresight Editor, she ensures the platform’s written and visual content sets new standards for the digital communication. Olivia is also known as The Future Laboratory’s go-to expert for consumer trends in Beauty, Health & Wellness.

Rachele Simms
director of strategy and planning

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Adam Steel (He/Him)
strategic foresight editor

Adam leads the team that creates bespoke reports and thought-leadership content for brands including Adidas, Volvo, Nespresso and IHG. Working across sectors, from retail and travel to finance, media and sport, Adam creates inspiring content that enables brands to develop leading strategies and disruptive innovations.

Darian Nugent (She/Her)
senior strategic foresight writer

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Rachael Stott (She/Her)
senior futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

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