Beauty & Wellness

Learn how to engage, revitalise and protect consumers in
the inter-Covid era

Beauty & Wellness Sectors

Access our trends and research
Accelerated by Covid-19, the beauty and wellness sectors have had to respond quickly to consumers’ need for recuperation and immunity. Now they must go further to help people feel secure – every day – in an altered industry landscape.

Building on the sectors’ shift towards brand transparency and product education, our new research is packed with practical insights and inspiring case studies to engage, revitalise and protect consumers in the inter-Covid era. Get access to our trends and ensure that your team and brand are leading healthy change.

Image credits: Carolina Carballo for The Future Laboratory 
: Vessel Floats, designed by Arnold Studio, photography by Chaunte Vaughn

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Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation.


Isolated Intimacy:

As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to reassess the meaning of intimacy.


Decentralised Care:

With the world facing a crisis of health, new micro-societies are emerging that infuse local communities with solidarity, trust and care.


Bio-positive Beauty:

Short, traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact.


Conscious Deceleration:

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term approach.


Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate – their cultures.


Online Event

Book tickets for our upcoming beauty, health and wellness event

The worlds of beauty, health and wellness continue to converge. After months of lockdowns and changing pandemic restrictions, our routines, fitness and self-care have all evolved at a rapid rate. This has revealed a need to take beauty and wellness experiences into our own hands, as well as our own homes. 

Looking to the future, the conversation about beauty and wellness will move beyond the immediate effects of the pandemic, and a new narrative of sustained, holistic wellbeing will take its place.

Join our Beauty & Wellness Futures online event on 17 June for a packed programme of practical insights, exclusive debates and discussions, and an executive summary of the new trends.

Image credit: Carolina Carballo for The Future Laboratory


Download Our Trend Reports

Our trend reports include market analysis, trends rising, case studies and consumer insights to help you mitigate risks and seize opportunities for beauty and wellness success in the years ahead. Become a member of LS:N Global to access all reports.


Beauty, Health & Wellness Futures : Recuperative Living

The quest for health, immunity and holistic wellbeing is now hard-wired into consumers’ daily lives

Discover Now
Beauty Futures : Bio-positive Beauty

Traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact

Discover Now
Health & Wellness Futures : Certified Wellness

Deliver a new framework for healthy living to the empowered health consumer

Discover Now
Beauty Futures : Algorithmic Beauty

From the flawless face of Algorithmic Beauty to the niche and the natural

Discover Now
Beauty Futures : Sensitised Living

The trends, consumer tribes and innovations shaping the future of beauty

Discover Now
Beauty Futures : Total Beauty

The products, people and trends transforming beauty for 2017 and beyond.

Discover Now
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Strategic Services

Take our trends one step further

For those of you wondering what beauty and wellness trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.

At The Future Laboratory, our strategic solution is a simple one: to equip you with the tools, techniques and cultural insights that allow you to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Our strategists do this by harnessing the combined power of LS:N Global and our Foresight Research System to better understand future consumer behaviour and how you can implement these insights in ways that drive short-, medium- and long-term growth.

Find out how you can use our Strategic Services to future-proof your beauty, health & wellness strategy.


Virtual Presentations

Looking for ways to engage and motivate your team from the comfort of your own home? Book one of our world-class speakers to deliver a virtual presentation or workshop for your business. Discover our beauty, health & wellness presentations below or get in touch to book something bespoke.

Recuperative Living
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Consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation. 

Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives.

This presentation will help your brand to become a supportive guide and friend to customers during a period of upheaval and anxiety.

Haircare Futures
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Although the haircare market continues to grow, it is moving beyond its most basic and functional elements.

Consumers’ concern about damage and their embracing of natural textures offers new challenges for brands.

Our new Haircare Futures presentation explores how cultural shifts around identity, the push for self-optimisation and the rising Anthropocene Mindset forcing consumers to engage with the realities of global warming are driving new consumption patterns, new ingredients and formats development within the haircare industry.

Conscious Deceleration
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The health and wellness sector has perpetuated a narrative of fitter, stronger and more zen, which, conversely, is leading to burnout. Consumers are calling on brands to stop feeding into our anxiety-laden culture and instead help them slow down and focus on what wellness really means to them.

Our new in-house presentation uncovers the insights and rising trends to help you understand where the health and wellness sector is heading. From the latest developments in the fitness space to the new brands catering for different life stages, we explore how businesses are tapping into the nascent shifts in consumer mindset.


Beauty & Wellness Experts

The writers, researchers, analysts – and brains behind our research. Get in touch with our specialists if you are interested in discussing the research in more detail or if you have a press enquiry.

Book a Speaker

Martin Raymond

Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
foresight editor

Kathryn joined The Future Laboratory in 2016, and is deputy editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.

Tim Noakes
head of foresight

Tim leads our Foresight strategy, encompassing LS:N Global, branded content solutions, bespoke presentations, events, and reports. Overseeing all of our Trends Intelligence services, Tim and his team create vital research to ensure our clients achieve long-term business success. Prior to joining us he was the Editor-in-Chief of Dazed Media and Editorial Director of Boiler Room.

Livvy Houghton
creative researcher

Livvy joined The Future Laboratory in early 2018 and oversees LS:N Global’s Need to Know section. Working closely with Holly, she manages the content and constructs the visual elements for the daily news stories. She also supports the team, researching and visualising, for various other sectors across LS:N Global.

Victoria Buchanan
futures director

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Rachele Simms
head of strategy

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French
brand and innovation strategist

Louise is a creative brand strategist with 10 years’ agency experience working with a broad spectrum of clients, particularly focused on FMCG. With her creative background she uses design thinking and a collaborative approach to develop simple and innovative solutions, and identify and implement tangible outputs for brand activations, innovation programmes and strategic foresight frameworks.

Tamara Hoogeweegen

As part of the Strategy team, Tamara researches and analyses consumer trends to help clients understand their future landscape. Her background in MA Material Futures at Central Saint Martins makes her naturally question what our future looks like from a social and design thinking perspective. Since joining The Future Laboratory, she has worked for a variety of clients, including Wilko, QIC, Sony, Knight Dragon, URW and Turner.

Rachael Stott
futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Future-proof your strategy

Learn more about the beauty and wellness strategic foresight services that we offer 


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