LS:N Global is our trends platform that provides members with original research, trends, analysis, market intelligence and qualitative insights to help them make informed decisions about the future.
We also offer luxury trend presentations delivered by our world-class presenters, bespoke foresight reports to help you drive your marketing and spearhead your PR, as well as a suite of strategic foresight services, delivered by our in-house strategy department.
Find out more about our services below, or please click the link to book a meeting with our team.
Image credits: Photography by Stephane Boubert for The Future Laboratory; Set Design by Prop it; Food Styling by Lena Otvodenko; Fashion Styling by Chloe Cammidge. Below: PW 0-60 sneaker campaign by Adidas, Pharrell Williams in collaboration with Tyrrell Winston, US;
The New Codes of Luxury 2025 is the latest foresight research into the evolving luxury landscape by The Future Laboratory.
Our two-part Luxury Foresight Sprint, broken up into a New Codes of Luxury Presentation and half day sprint session, ensures your business is focusing on the most valuable insights and prioritising the right strategic initiatives.
In our digital times, exclusivity is arguably less exclusive and less excluding. Social media has flung open the doors of the once mystified inner workings of the luxury world. As a result, younger demographics are not intimidated – they see luxury as more approachable and accessible, despite the sustained price hikes orchestrated by brands in the industry. Younger Millennials and Generations Z and Alpha want more than a mere transactional relationship with luxury brands; they seek deeper connections and form organic communities of highly knowledgeable brand fans. What does this fundamental shift entail for the future of luxury?
The report unveils our new macrotrend, Luxury Recrafted and breaks down luxury sector analysis across key markets, case studies and consumer insights, including our new macrotrend, combined to help you understand and grasp business success in the years ahead.
The report is exclusively available to members of our trends intelligence and consumer foresight platform, LS:N Global. Book a meeting with our team below to learn more.
For those of you wondering what luxury trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.
The Future Laboratory’s Strategy department works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios.
The aim: to equip clients with the cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.
Find out how you can use our Strategic Services to future-proof your luxury strategy.
Luxury Recrafted introduces a vision of luxury where brands are stepping into the role of cultural leaders, setting trends and driving aspiration on a global scale. Yet, to meet the needs of its diversified audience, the sector is also expanding its range of offerings, blending traditional craftsmanship with digital innovations.
Innovation in luxury is certainly fast-tracked by behemoths like LVMH and Kering, but independent and emerging businesses are no less important in fostering new ideas that are redefining the sector. From tech trailblazers supercharging circularity in the industry to young labels such as AOI or services like Save Your Wardrobe, this macrotrend presentation spotlights the range of stakeholders that have a role to play in future-proofing luxury.
As the world enters a new chapter of global uncertainty, luxury brands are seizing on safeguarding strategies to build long-lasting and enriching relationships with their clientele.
In this way, luxury brands are transforming into members’ clubs, with tiered levels of access offering different benefits and services, whether it’s private boutiques for the highest spenders or nonfungible tokens (NFTs) for the digitally driven that deliver early access to new or bespoke products.
In this presentation, which can be presented in-house or virtually, we explore the key shifts for the luxury and hospitality sector for 2023 and beyond.
Understanding the fluctuating and sometimes fickle attitudes and expectations of their audiences has been a pursuit of luxury organisations over several decades. To help chart these shifts, The Future Laboratory’s proprietary Five States of Luxury framework gives businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.
Our new Luxury & Hospitality Futures in-house presentation explores The Future Laboratory's refreshed and updated proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Get in touch with our specialists if you are interested in discussing the research or if you have a press enquiry. Speak to our experts
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.
Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.
Marta joined The Future Laboratory’s trends intelligence platform LS:N Global as a foresight analyst in 2022. Her background is in fashion and luxury strategy, and she has also worked in trend forecasting, with a focus on changes in consumer attitudes and technology. Marta is the company’s lead researcher on the fashion sector, which involves examining how fashion affects society and vice versa, and unpacking the implications and opportunities for LS:N Global members.
Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.
Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.
Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.
Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.
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