Gen Z : Global Youth Atlas
Webinar recording
Feels Like UGG-Photography by Samuel Bradley, US
How today’s youth are reshaping markets, behaviour and culture. You only need to look at Gen Z across five continents to see that innovation speaks all languages. In this exclusive report, The Future Laboratory travels from Brazil to South Korea, and Kenya to India, to analyse what local Gen Z think, need and dream of – and what your business can learn from them.
Our Global Youth Atlas draws on research conducted in 11 locations and the perspectives of nearly 40 contributors.
These pages provide a snapshot of each cohort and are packed with insights, stats and case studies that help you step into the shoes of a 20something Saudi, Singaporean or Canadian.
The report also features strategic opportunities to help you and your team understand how these signals can inform your business, as new centres of soft cultural power emerge around the world.
Watch our overview of our Gen Z : Global Youth Atlas report, presented by the team behind the macrotrend.
