New Codes of Luxury : The Longevity EffectThe Strategies Defining the New Era of Wellness

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Longevity beyond the buzzword. What began as a niche concern among biohackers and billionaires has become a mainstream cultural force reshaping how consumers relate to their bodies, their health and the brands they choose.

The consumer has moved further and faster than most brands anticipated. Global Google searches for ‘longevity’ have tripled in the past year. Meanwhile, in our own proprietary Future:Poll™ survey of 1,000 early adopters across the UK and the US, we explore how changing mindsets and priorities are reshaping the future.

This new research builds on the findings of The Future Laboratory and Together Group’s 2025 New Codes of Luxury: Longevity & Wellbeing Strategies report, which identified the convergence of beauty, health and hospitality as a defining force. What has changed is the pace and commercial seriousness of that convergence and the entry of new sectors into the mix.

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About Together Group

This report was created in partnership with the Together Group.

Together Group is a curated collective of creative consultancies, technology, and production studios, crafting the future of luxury and lifestyle.

The group blends creativity, culture, and cutting-edge immersive technologies to create and elevate brands, experiences, and destinations of the future.

As of today, the group integrates the capabilities of 15 category-leading specialist houses, with over 700 people collaborating across 22 locations globally.

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New Codes of Luxury : The Longevity EffectThe Strategies Defining the New Era of Wellness

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