Strategic Services

Enable clients to build the short- to mid-term implications of the trends for their businesses and identify growth opportunities by determining what will drive business disruption and competitive advantage in the future.

Enable clients to be more provocative and speculative as they look more long-term. An amalgamation of strategic research tools helps identify scenarios that might become our clients’ future.

Enable clients to harness disruption proactively and strategically, capturing and converting opportunities into validated platforms for innovation, product development, creation and execution that are future-fit and culturally relevant.

Enable clients to build a community and a future-fit sense of place, translating foresight into a retail and placemaking masterplan that delivers cultural and commercial value in an increasingly complex landscape.

Enables clients to inspire and direct their design teams and partners, translating consumer macrotrends into practical toolkits relevant for developing new product, service and experience strategies.

Enables clients to define their brand parameters today, in order to frame the shifts that will affect them tomorrow, determining a future-fit value proposition, defining a brand strategy and creating a road map for success.

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

As part of the Strategy team, Tamara researches and analyses consumer trends to help clients understand their future landscape. Her background in MA Material Futures at Central Saint Martins makes her naturally question what our future looks like from a social and design thinking perspective. Since joining The Future Laboratory, she has worked for a variety of clients, including Wilko, QIC, Sony, Knight Dragon, URW and Turner.

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Louise is a creative brand strategist with 10 years’ agency experience working with a broad spectrum of clients, particularly focused on FMCG. With her creative background she uses design thinking and a collaborative approach to develop simple and innovative solutions, and identify and implement tangible outputs for brand activations, innovation programmes and strategic foresight frameworks.

Momo is an expert in consumer and cultural research, winning the MRS’s Young Researcher of the Year Award in 2018. They are our senior consumer foresight lead, building bespoke consumer research and ethnographic projects for clients across all sectors and leading on LS:N Global’s Communities features.