Strategic Services

Enable clients to build the short- to mid-term implications of the trends for their businesses and identify growth opportunities by determining what will drive business disruption and competitive advantage in the future.

Enable clients to be more provocative and speculative as they look more long-term. An amalgamation of strategic research tools helps identify scenarios that might become our clients’ future.

Enable clients to harness disruption proactively and strategically, capturing and converting opportunities into validated platforms for innovation, product development, creation and execution that are future-fit and culturally relevant.

Enable clients to build a community and a future-fit sense of place, translating foresight into a retail and placemaking masterplan that delivers cultural and commercial value in an increasingly complex landscape.

Enables clients to define their brand parameters today, in order to frame the shifts that will affect them tomorrow, determining a future-fit value proposition, defining a brand strategy and creating a road map for success.

Enables clients to inspire and direct their design teams and partners, translating consumer macrotrends into practical toolkits relevant for developing new product, service and experience strategies.

Chris is co-founder of The Future Laboratory where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team globally. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.

Martin is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. Martin is a well-known trend guru, having written several best-selling books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People. Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Adam leads the team that creates bespoke reports and thought-leadership content for brands including Adidas, Volvo, Nespresso and IHG. Working across sectors, from retail and travel to finance, media and sport, Adam creates inspiring content that enables brands to develop leading strategies and disruptive innovations.

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Momo is an expert in consumer and cultural research, winning the MRS’s Young Researcher of the Year Award in 2018. They are our senior consumer foresight lead, building bespoke consumer research and ethnographic projects for clients across all sectors and leading on LS:N Global’s Communities features.

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Gursharan is responsible for generating research that shapes our foresight pieces. Her support in identifying and building trends provides clients with a comprehensive understanding of their futures. Since joining The Future Laboratory, Gursharan has worked on projects for a variety of clients, including Colgate, eBay, Microsoft and Spotify.