Strategic Services

Barry has worked with The Future Laboratory since 2015 to deliver strategic foresight to clients across global markets. He has worked with a range of clients to use strategic trends to navigate category futures, driving outcomes for institutions around the world. As an experienced industry speaker, Barry has presented at Apple, Creative Sydney, Westpac leadership forums and Vivid, among others.

Özlem has 23 years’ experience in brand research, strategy, communications and design. She founded Turkey’s first advertising strategic planning department as well as the consumer research department at CNN Turkey. As a freelance strategist she delivered brand experience and innovation strategies for companies such as British American Tobacco, Procter & Gamble and Yahoo, before joining The Future Laboratory in 2018.

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the UK and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise is a creative brand strategist with 10 years’ agency experience working with a broad spectrum of clients, particularly focused on FMCG. With her creative background she uses design thinking and a collaborative approach to develop simple and innovative solutions, and identify and implement tangible outputs for brand activations, innovation programmes and strategic foresight frameworks.

As part of the Strategy team, Tamara researches and analyses consumer trends to help clients understand their future landscape. Her background in MA Material Futures at Central Saint Martins makes her naturally question what our future looks like from a social and design thinking perspective. Since joining The Future Laboratory, she has worked for a variety of clients, including Wilko, QIC, Sony, Knight Dragon, URW and Turner.