Media Trend Forecasting

We help brands stay ahead in the media and communications sector through data-driven trend intelligence, powerful insight and strategic foresight. We help businesses adapt to new technologies and shifting consumer behaviour for impactful communication strategies

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The Future Laboratory
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The Future Laboratory

Media Market Insights

We offer media and communication presentations, bespoke foresight reports and thought leadership, as well as a suite of strategic foresight services with a focus on the sector, delivered by our in-house experts

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Latest sector report:Innovation Debrief

This report contains 50 innovations across 10 key cross-sector trends that embody a softer, more sustainable approach to innovation.

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Unlock our media and communications expertise via our services

  • LS:N Global Membership

    Industry leading data-driven insight into new consumer mindsets, emerging trends and cross sector analysis, globally.

    • Sector Insights

    • Behaviours

    • Expert and Opinions

    • Online Events

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  • Strategic Foresight Services

    New market category identification, far-future planning visualised research reports, bespoke analysis identifying opportunities within your business.

    • Bespoke Reports

    • Thought-leadership

    • Presentations

    • Research Decks

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Media Strategic Foresight

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    Trend Research

    Our trend market research provides you with actionable insights and expert analysis, specific for the media industry, that helps you understand the impact of market shifts.

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    Thought Leadership

    We craft bespoke reports and innovative content strategies that anticipate future trends and stimulate conversations across the media industry

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    Trend Presentations

    Where we interview and showcase the innovators, disruptors and change-makers who are setting the bar for the rest of us to follow.

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    Foresight Frameworks

    Our Trend and Foresight Frameworks are robust, all encompassing solutions that help you identify, innovate and design future products and services, bespoke to the media market.

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Media Trend Reports

  • Micro-Influencing

    Citizens are placing more trust in the voices of their local communities

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  • The Future of Sports Fandom

    By embracing new technologies, geographies and audiences, sport is becoming bigger than ever 

    Read more

  • Post-hype Sneaker Market

    The future of the sneaker market is evolving beyond hype

    Read more

  • Erotic-tainment

    Sex-averse culture is making audiences thirstier, leading to entertainment that brings smut to the masses

    Read more

  • Rebranding Nature

    To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding

    Read more

  • Future of Branding

    Brand storytelling and the evolving definition of creativity were hot topics are Paradigms 2024

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  • Safe Hate Spaces

    A new wave of content creators are building safe havens to normalise and connect over the act of complaining

    Read more

  • Archi-tainment

    Structures focused on next-level entertainment experiences are set to influence commercial, public and third spaces

    Read more

  • Synthocene Innovators: F!NH

    Meet F!NH, the London-based design studio that believes AI can bring more magic into our everyday lives

    Read more

  • Curated Clutter

    Consumers are celebrating the messiness of life. An embracing of clutter and chaos is on the rise.

    Read more
Become a member to access entire sector research available on
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The Future Laboratory

Book as a presentation

Our media and communications research is available as presentations or workshops, which can be delivered in-house or virtually to bring our sector expertise to your business

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