Hospitality Trends

Stay ahead of developments in the hospitality sector with the latest trends,
foresight and strategic insight

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Our Services

The Future Laboratory offers trend forecasting subscriptions and bespoke strategic foresight consultancy services to help you stay ahead of developments in the hospitality industry.

LS:N Global is our trends platform that provides members with original research, trends, analysis, market intelligence and qualitative insights to help them make informed decisions about the future.

We also offer hospitality trend presentations delivered by our world-class presenters, bespoke foresight reports to help you drive your marketing and spearhead your PR, as well as a suite of strategic foresight services, delivered by our in-house strategy department.

Find out more about our services below, or please click the link to book a meeting with our team.

Image credits: Hero - WunderLocke, Bar and CoWorking. Locke brand by AboundStudio, Photography by Edwards Dabney, UK; Our Services - Boram Postnatal Retreat, US


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Boram Postnatal Retreat, US

Trend Report

Luxury & Hospitality Futures

Our new Luxury & Hospitality Futures report examines key sector shifts emerging from an industry in transition.

Alongside rising trends for luxury and hospitality, the full report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

The report breaks down luxury and hospitality analysis across key markets, case studies and consumer insights, combined to help you understand and grasp business success in the years ahead.
 
Purchase a copy of the report here. Members of LS:N Global can access the report for free here.
 

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Trends Intelligence

More than 6,000 members subscribe to our trends intelligence platform LS:N Global to stay ahead of the curve and keep up with tomorrow’s big changes affecting the hospitality industries.
 
Want to read the full trends below? Please book a meeting with the team to learn how you can become a member of LS:N Global.
LS:N Global

Brand-Led Immersive Travel:

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new platform, Joel Found, and the potential of branded travel.

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Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

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Elevating Travel Narratives:

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and desires.

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Biomimicry Hotels:

Giving back to the land they have historically taken from, these regenerative hotels are being built by their natural environments – rather than vice versa.

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Pet Hospitality:

After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.

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Decadence Hotels:

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private hideaways can offer.

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Strategic Consultancy

Take our hospitality trends one step further

For those of you wondering what hospitality trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.

The Future Laboratory’s Strategy department works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios. 

The aim: to equip clients with the cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Find out how you can use our Strategic Services to future-proof your hospitality strategy.


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Futures Presentations

Book one of our world-class speakers to deliver a virtual or in-house trend presentation or workshop for your business. Discover our presentations below or get in touch to book something bespoke.

Guilded Luxury
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As the world enters a new chapter of global uncertainty, luxury brands are seizing on safeguarding strategies to build long-lasting and enriching relationships with their clientele.

In this way, luxury brands are transforming into members’ clubs, with tiered levels of access offering different benefits and services, whether it’s private boutiques for the highest spenders or nonfungible tokens (NFTs) for the digitally driven that deliver early access to new or bespoke products.

In this presentation, which can be presented in-house or virtually, we explore the key shifts for the luxury and hospitality sector for 2023 and beyond.


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Five States of Luxury
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Understanding the fluctuating and sometimes fickle attitudes and expectations of their audiences has been a pursuit of luxury organisations over several decades. To help chart these shifts, The Future Laboratory’s proprietary Five States of Luxury framework gives businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.

Our new Luxury & Hospitality Futures in-house presentation explores The Future Laboratory's refreshed and updated proprietary framework examining people’s emotional and psychological journeys through the luxury sector.


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Omnilux Lifestyles
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The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world. In this digitally bolstered second existence, luxury is an omnipresent service.

In this presentation, we examine how the pandemic has proven the fragility of a luxury sector that’s reliant on physical spaces and the individuals who seek out these places, whether Chinese tourists heading for heritage stores, souvenir seekers or experience-chasing itinerant luxurians.

It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Omnilux Lifestyles.


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Hospitality Experts

Get in touch with our specialists if you are interested in discussing the research or if you have a press enquiry. Speak to our experts



Chris Sanderson (He/Him)
co-founder

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond (He/Him)
co-founder

Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Fiona Harkin
foresight editor

Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.  

Marta Indeka
foresight analyst

Marta joined The Future Laboratory’s trends intelligence platform LS:N Global as a foresight analyst in 2022. Her background is in fashion and luxury strategy, and she has also worked in trend forecasting, with a focus on changes in consumer attitudes and technology. Marta is the company’s lead researcher on the fashion sector, which involves examining how fashion affects society and vice versa, and unpacking the implications and opportunities for LS:N Global members.

Rachele Simms
director of strategy and planning

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Darian Nugent (She/Her)
senior strategic foresight writer

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Rachael Stott (She/Her)
senior futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

FAQs

What is the hospitality industry?

The hospitality industry includes a wide range of businesses in the tourism and travel sector.

What kind of businesses operate in the hospitality industry?

The types of businesses that operate in the hospitality industry include, but are not limited to, hotels, restaurants, cafés, bars, resorts and other businesses that offer accommodation and entertainment services.

What are some examples of trends in the hospitality industry?

Some examples of hospitality industry trends include: 

Bleisure Redefined:
 Initially captured work and leisure fusions for business travellers, but the Bleisure concept is now rapidly changing the travel industry.

Recuperative Hospitality Market:
The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention."

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