Bespoke Foresight Reports

Our bespoke reports help you to profit from the future by connecting you with the innovators, early adopters and research making it happen.

All brand, product or service solutions start with three questions: What’s new? What’s next? How can you profit from these changes?

Our bespoke reports and thought-leadership content help you do just that: to drive profitability, identify new sector opportunities and stay ahead of the curve in an uncertain world. We do this by combining innovator and early adopter thinking with desk data, original quant research, consumer ethnography and our Futures 1,000 experts to create engaging, case study-rich reports and articles that:

: Spearhead PR
: Accelerate leadership thinking
: Inform media campaigns
: Drive marketing
: Identify new consumer behaviours
: Assess new markets and sector opportunities
: Kick-start innovation

You can explore our clients and bespoke Foresight Report case studies below. Or if you already have a brief, get in touch with our team to find out how we can turn it into a bespoke report for you.


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Foresight Reports

We provide brands and businesses with a futures point of view on the impact of the evolving consumer landscape alongside trends on relevant industries, sectors and topics. Used externally, our foresight reports deliver thought-leadership and disruptive thinking that build reputation and awareness, generate media interest and enable brands to position themselves uniquely against their competition.

Used internally, our foresight reports act as a springboard for innovation, demystifying the future, analysing the impact on consumers, brands and businesses, and giving clients a foundation from which to align.


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Content Partnerships

Our content partnerships offer a rich mix of insightful content – including thought-leadership articles, trend listicles, future scenarios and podcasts – for brands’ and businesses’ blogs, newsletters, microsites and external or internal communications. Delivered weekly, monthly or quarterly, our content partnerships enable brands to continually explore relevant consumer, industry or cross-sector trends and future-facing topics.


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Visual Reports

Our visual reports combine foresight thinking with visually rich case studies, infographics and videos. Created in Keynote or PowerPoint, they are designed for clients to inspire and align internal focus across all departments, stakeholders and partners, building excitement about a future that teams can not only read about, but also begin to see emerging.


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Case Studies

Vodafone: The Connected Consumer 2030
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Vodafone Smart Tech sought an industry-spanning report that brought to life the 2030s connected consumer and the transformative role of smart technology.

Covering topics from sustainability and smart cities to healthcare, we worked with our Futures 1,000 panel, internal stakeholders, desk researchers and LS:N Global specialists to create a ground-breaking piece of research used as a basis for a microsite and panel event, earning media coverage in The TimesComputer Weekly and Yahoo! News among others.

As Vodafone Smart Tech’s chief marketing officer Pamela Brown says: ‘The launch of The Connected Consumer 2030 Report has created thought-provoking content that has really ignited international conversations, both internally within our business and externally through media and consumers. The feedback we continue to receive has been incredible.’


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Mr & Mrs Smith: Modern Love Report
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Mr & Mrs Smith wanted something raunchy to mark 20 years of delivering unrivalled romantic breaks globally. We suggested a bigger bed, but it suggested Romance 2030 Style – a report that could be used to generate content for its website, as well as to develop new marketing, brand and product initiatives.

To do this, we worked with our Futures 1,000 panel, desk researchers, cultural navigators in key regions, Mr & Mrs Smith influencers and LS:N Global specialists. The result? Coverage in The New Yorker magazine and Harper’s Bazaar, along with stories in The Peak and Net-a-Porter.

We also co-presented the report findings at press events in London and New York, and developed a keynote version of the report for co-founders James and Tamara Lohan to take on the road or deliver virtually. So, all in all, a job superlatively done.


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Nespresso: Workplace Futures
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Nespresso wanted a bespoke report that contextualised the launch of its fantastic Nespresso Momento coffee machines. We suggested an approach that took on a more profound and long-term challenge: the future of work itself.

The team at Nespresso agreed, and we used our Futures 1,000 panel, desk researchers, visual case study analysts and LS:N Global food, drink and hospitality specialists to develop a sharp, incisive, media-friendly report, event, expert panel and accompanying presentation.

The results speak for themselves: a fantastic media launch that captured the essence of the future workplace; a media-friendly panel of experts; an event film; a sharp, visually powerful presentation for international keynotes; and coverage in media outlets including The Irish Times, Raconteur and This Week in FM.


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What could a Strategic Foresight Report look like?

We call them reports, which suggests print-only formats – and they can be delivered as such. But they can also be accompanied by videos, podcasts, conference keynotes, creative activations, webinars, panels or presentations. In all instances, they contain incisive desk research, impactive case studies, media-familiar experts, cogent cultural navigators, powerful infographics, and access to future thinking via our Futures 1,000 panel of experts, innovators, academics and early adopters.

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