Applied Foresight

The future through the lens of your business

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The Future Laboratory’s Applied Foresight division partners with global brands and businesses to deliver the benefits of strategic foresight across a range of engaging content formats – all framed through the lens of your business.   

We specialise in helping clients establish their authority, anticipate future trends and stimulate conversations both internally and externally. The team provides market-leading intelligence, expert opinion and essential insights designed to fill knowledge gaps, foster innovation and synchronise teams.   

Our tailored approach aligns with your objectives to achieve results, such as increased brand awareness, enhanced internal learning or marketing excellence.  

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Why partner with us

The Future Laboratory’s bespoke reports, presentations and partnerships are among the most impactful on the market, putting brands and businesses at the forefront of conversations about tomorrow.    

As one of the world’s most renowned strategic foresight consultancies, we’ve worked hard to build expertise and reputational capital over the past 20+ years – expertise and capital that you can leverage by partnering with us.  

At the start of any project, we prioritise getting to know you, your business, your target audience and your views on key sectors or topics of interest.  



Reports and White Papers

Reports and White Papers are for those looking for robust, narrative-driven thought-leadership with high media value that gives them a clear point of view, sets them apart from their competitors, drives brand awareness and boosts media presence. 

Presentations and Events

Presentations and Events are multimedia activations designed to inspire, anticipate future trends, instigate debate, challenge thinking and generate new opportunities. 

Visualised Research Decks

Visualised Research Decks are focused, engaging and highly visual resources to equip clients with clear insights, capturing future findings and action points in a stand-alone format that goes deeper than a traditional presentation. 

Content Partnerships

Content Partnerships are packaged as high-level content drops for internal or external use – from articles and newsletters to microsites – delivered at your desired pace and frequency, and tailored according to the topics most relevant to your audience. 

Brands we’ve worked with

Trusted by world-leading businesses that are transforming their brand awareness and positioning via our unique content and foresight partnerships. 


Case Studies


Landsec: Shaping Successful Future Cities

To guide and inspire future cities, Landsec commissioned The Future Laboratory to explore how our urban spaces could change and develop over the next decade, resulting in a highly directional report focused on optimistic outcomes. 

As well as identifying new principles of urbanisation, our report mapped out four possible future scenarios for cities – from worst to best-case – and unpacked their key characteristics and strategic implications. 

Combining expert perspectives and our foresight methodology, we were able to help Landsec reach an understanding of what makes a successful – and unsuccessful – city, preparing it to anticipate and contribute to the forthcoming changes.


JCDecaux: Gen Z – The IRL Opportunity

JCDecaux enlisted The Future Laboratory to provide deeper insight into Generation Z and the power of Out-of-Home advertising. When it comes to traditional broadcast mediums, Gen Z are typically elusive. But our research uncovered how Out-of-Home can meaningfully capture their attention and engage their creative minds. 

The work involved decoding Gen Z’s mindset to understand how they are reshaping the media landscape in Australia and beyond. Through expert interviews, data-driven insights and extensive research, the resulting report shed light on their behaviours and choices. 

This culminated in the creation of an engaging, media-focused report and interactive microsite. To round off the project, we also brought the findings to life further with an accompanying webinar presented by our founders. 


Bacardi: Cocktail Trends Report 2023

For the third report created as part of our ongoing partnership, Bacardi enlisted The Future Laboratory to produce an exciting forecast of drinks trends predicting the evolution of cocktail consumption and the spirits sector in 2023.

Using insights from Bacardi-led surveys with consumers and brand ambassadors, along with interviews with industry experts, bar and restaurant insiders and our own research, the report unveiled fresh directions and attitudes set to redefine the global drinks sector.

These bold new directions covered everything from digital innovation to shifts in sustainability. As well as generating abundant media attention for the brand, the results facilitated new levels of engagement between Bacardi and its customers. 


LUSH: Digital Engagement: A Social future

With a belief that tech should give more than it takes, Lush commissioned The Future Laboratory to create a bespoke foresight report, exploring what ethical tech will look like over the next decade and beyond, investigating the rapidly shifting digital landscape, its impact on consumers and existing barriers to digital transformation. We created a new manifesto for digital engagement, which can enable ethical innovation to be unleashed, and uncover the new solutions and spaces future-facing organizations can build. 

Our research was launched at SXSW in partnership with LUSH, where our futures director took part in a panel discussion to unpack the report and its findings.

On top of this, the report generated an abundance of press coverage, from the likes of Forbes, Raconteur and Beauty Matter.


Nespresso: Workplace Futures

Nespresso wanted a bespoke report that contextualised the launch of its fantastic Nespresso Momento coffee machines. We suggested an approach that took on a more profound and long-term challenge: the future of work itself.

The team at Nespresso agreed, and we used our Futures 1,000 panel, desk researchers, visual case study analysts and LS:N Global food, drink and hospitality specialists to develop a sharp, incisive, media-friendly report, event, expert panel and accompanying presentation.

The results speak for themselves: a fantastic media launch that captured the essence of the future workplace; a media-friendly panel of experts; an event film; a sharp, visually powerful presentation for international keynotes; and coverage in media outlets including The Irish Times, Raconteur and This Week in FM.


Mr & Mrs Smith: Modern Love Report

Mr & Mrs Smith wanted something raunchy to mark 20 years of delivering unrivalled romantic breaks globally. We suggested a bigger bed, but it suggested Romance 2030 Style – a report that could be used to generate content for its website, as well as to develop new marketing, brand and product initiatives.

To do this, we worked with our Futures 1,000 panel, desk researchers, cultural navigators in key regions, Mr & Mrs Smith influencers and LS:N Global specialists. The result? Coverage in The New Yorker magazine and Harper’s Bazaar, along with stories in The Peak and Net-a-Porter.

We also co-presented the report findings at press events in London and New York, and developed a keynote version of the report for co-founders James and Tamara Lohan to take on the road or deliver virtually. So, all in all, a job superlatively done.


Get in touch and a member of our team will contact you

Interested in knowing more?

Book a meeting with our team to learn more about our Bespoke reports, Thought-Leadership and Branded Content partnerships and discover our client case studies.


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Struggling to stay ahead in an uncertain world? We can help. 

Get in touch to see how working together can future-proof your business challenges against changing consumer expectations.