As the world’s youth cautiously return to real-life experiences and nurture the social lives that had been stunted by the pandemic, we take a closer look at what these offline behaviours mean for the online media and technology sectors.
It’s no longer just Generation Z who are defining the youth culture landscape. Brands which thought they knew their next-generation consumers will need to prepare for a period of great transition. In 2022 and beyond, one generation will pass on their wisdom to the next, as Gen Alpha – who today are no older than 12 – rapidly rise to prominence as the consumers of tomorrow. From shopping coteries to a new class of crypto-investors, join us to uncover the truth behind a generation impossible to ignore.
You can buy tickets for this event for just £55.
Top: Finger Feet by Avavav, Florence
Right: Decrypted Garments by Santa Kupča, Amsterdam
Holly Friend, senior foresight writer, LS:N Global
This online event will take place from 2:00pm to 3:00pm GMT. Join us for a global overview of the youth and media landscape, an executive summary of our new macrotrend, and exposure to the minds and experts behind the trends.
There will also be a live Q&A session hosted by our experts and opportunities to network with other attendees.
If you want to access our new macrotrend content, you can purchase the full presentations, which are available virtually or in-house.
: Group Think by Khôi Phạm, New York City
Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. As well as being our resident luxury specialist, she also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints.
Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert on emerging consumer trends in Youth and Travel & Hospitality, and is always looking for what’s next in the entertainment industry.