From Covid-19 to the Black Lives Matter movement, 2020 has changed the way the next generation of consumers think about societal change. With traditional media no longer holding the power it once did, new opportunities are arising for brands intent on challenging the status quo.
How can media and youth brands help young people in this culture of grassroots regeneration? In what ways will future businesses not just survive but thrive by implementing a decentralised model? These are just some of the questions our macrotrend will answer at our Media & Youth Futures online event on 3 December.
Image credit:IMA Influencer Marketing Agency, Amsterdam
: Rave Digital by Ravensbourne Fashion and Gaming Class of 2020, UK
Holly Friend, Foresight Writer, LS:N Global
The online event will take place from 3:00pm to 5:15pm GMT. Each of our trend presentations will be supported by a programme of live talks, panels and Q&A sessions featuring guest industry experts specialising in media and youth.
Image credit: Fall 2020 Menswear by Ahluwalia
We take an in-depth look at the biggest shifts in the media and youth sectors, and present the key rising trends to help you navigate this changing landscape. We hear from leading industry innovators, present inspiring best-in-class case studies, and examine the attitudes and motivations of the latest youth consumer tribes.
You can now book tickets to our online event.
Purchase a ticket to the event separately, or as part of our new Media & Youth Futures collection which also includes our Media & Youth Futures 2020 PDF report, launching one day after the event.
Members of LS:N Global get discounted access to this event. Please contact your account manager at firstname.lastname@example.org to receive your discount code. Members can also access the new report when it launches on LS:N Global.
Media & Youth Futures Collection (£350):
Includes Online Event ticket + Report
Online Event Only (£150)
Lydia is a Brazil-born and New York-based foresight strategist, cultural researcher and futures decoloniser at Future Resources, an open online platform for womxn in foresight, strategy and innovation. She specialises in identifying emerging behaviours and technologies that guide macro-shifts in society to help brands succeed in the long term. With inclusivity and sustainability at the core, her research, analytical and forecasting skills are applied to clients including UN-Habitat, Google, Nike, Netflix, Diageo and Unilever. Lydia is currently studying for a master's degree at The New School, focusing on gender and sexuality studies and global urban futures.
Tarek graduated from Yale in 2020, the first in his family to attend university on a full scholarship, where he gained a BS in Ecology and a BA in Theatre Studies, with honours in both. He’s built experience as a performer with highlights being his viral YouTube video Mumps Quarantine at Yale and his solo piece Laughing at Crying Babies. He has also worked as a wildlife ecologist with the Casey Dunn Lab and for the Smithsonian Institution as an educator teaching around the world. Tarek spends his free time as a comedian, using today’s ever-changing culture to make people laugh.
Tamseel is a creative and social media movement strategist with over a decade of experience at organisations like change.org, Oxfam India and Greenpeace, giving room to youth-led virtual narratives that call for behaviour and policy level change. His stories have been published in The Guardian and on CNN. He is also founder and CEO of Pluc TV, a platform that aims to disrupt the current creator eco-system with its creator-first streaming model, and letmebreathe.in, India’s largest climate change and sustainability stories platform.
Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert on emerging consumer trends in Youth and Travel & Hospitality, and is always looking for what’s next in the entertainment industry.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is our resident luxury specialist. She also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints.
Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.