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The Future Laboratory at Corinthia Hotel London

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29 May 2018

Author: The Future Laboratory

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Over the next year, The Future Laboratory will be the Futurists-in-Residence at London’s epicentre of luxury, the Corinthia Hotel London. Discover what we’ve got lined up and how you can get involved.

The future of luxury is about intelligent encounters, cool cultural exchanges, and the kind of exemplary food for the mind, body and soul that stimulates thinking, encourages debate, and celebrates fun. Which is why we’ve partnered with the Corinthia Hotel London, one of London’s most culturally curious luxury hotels, for a year-long partnership as their Futurists-in-Residence.

Over the next 12 months, we’ll be working together to bring our clients and their guests a glimpse of the future long before the rest of the world discovers it. We’ll program mind expanding lectures, briefings, dinners, forums and in-conversation sessions to gently provoke and challenge the status quo, while celebrating London’s position as one of the great culture and future facing capitals of the world.

Below you’ll find a list of the events we’ll be curating, so please do get in touch if you would like to attend. We look forward to sharing our visions of the future with you in an unsurpassable setting.
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Events Calendar

Lucie Green book event 6 SEPTEMBER

The date: 6 September 2018


The time: 8:30am-9:45am


The place: Northall Private Dining Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


RESERVE YOUR PLACE

Breakfast Briefing: Silicon States by Lucie Greene

Power And Politics Of Big Tech And What It Means For Our Future

In her debut book, J. Walter Thompson’s chief futurist and former editor of The Future Laboratory’s LS:N Global network, Lucie Greene offers a bracing look at how Google, Apple, Amazon, Facebook, Microsoft and other Silicon Valley power players are using their influence to encroach upon the civil landscape of government, healthcare, transportation and housing.

As Greene reveals, Silicon States is a global snapshot and analysis of the future being built by tech. Through interviews with over 60 experts and new research conducted by JWT’s in-house proprietary insights unit, she explores how, with nearly bottomless supplies of cash and ambition, a small group of companies has been gradually seizing symbolic and practical civic and social leadership – globally, as well as in the US. 

But Silicon Valley does not answer to the electorate, nor have its players been voted into office, says Greene, who believes that the perils of their influence are only now making themselves known. In a 45-minute conversation with The Future Laboratory co-founders Chris Sanderson and Martin Raymond, she explains why we should be very afraid of how the BIG FIVE are changing the future of democracy and the civic process. For better or for worse? We’ll call on you to decide which is the case on the day…


The date: 6 September 2018


The time: 8:30am-9:45am


The place: Northall Private Dining Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


RESERVE YOUR PLACE

Future Laboratory-Corinthia_Dan Weill Photography-88 12 SEPTEMBER

Luxury and Hospitality Futures Forum

This is our global snapshot of tomorrow’s luxury landscape and the pioneering brands that will inhabit it.

Combining expert analysis with best-in-class case studies, the forum is your definitive guide to the key changes in luxury consumer thinking and how your business can profit from them tomorrow.

Guests will enjoy a set lunch on arrival and an afternoon of inspiring keynote presentations, benchmark cases studies, expert conversations and the chance to network with like-minded professionals from the global luxury, hotel, travel and hospitality sectors. We will review the current state of play and innovations that are set to change the luxury and hospitality market over the next 3–5 years. Other forthcoming Futures Forums in 2018 will include Health and Wellness Futures (12 July), and Food and Drink Futures (21 November).


Dare to know 26 SEPTEMBER

The date: 2nd October 2018


The time: 6:30pm for dinner at 7:00pm


The place: Northall Private Dining Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


Dare to Know Dinner: Shifting Identities

What new behavioural traits will define the future of your workforce?

With masculinity being redefined, and the
rise of the female entrepreneur, the codes
of successful business practice and customer
engagement are changing.

Some 83% of purchasing decisions in the US are influenced by women (source: Gender Leadership Group). But in the UK just 12% of the creative directors marketing to women are female and just seven women run FTSE 100 companies.

Professor Jordan B Peterson argues that the abilities and choices of men and women differ in part because of biology, and this is why ‘we don’t see equal representation of women in tech and leadership’.

Peterson’s comments are supported by the fact that 53% of respondents in a recent survey by Pew Research said they believe society looks up to manly and masculine traits. But what will these traits look like in the future? And will this affect how brands influence and communicate with the consumers of the future?

What do brands need to do in order to be best prepared to engage with and influence a new type of consumer… and employee? 

Join us for one of our intimate Dare to Know dinners.
Invitation Only


The date: 2nd October 2018


The time: 6:30pm for dinner at 7:00pm


The place: Northall Private Dining Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD



New Masculinity Module 2 OCTOBER

The date: 2nd October 2018


The time: 8:30am-9:45am


The place: Northall Private Dining Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


Register Interest

Breakfast Briefing: New Masculinity

The future face of successful manhood

In 2018, our collective understanding of what it means to be a man is undergoing a radical shift. As gender relations are reconfigured in the wake of the #metoo uprising of 2017, new, more nuanced versions of masculinity are emerging that go beyond constricting notions of physical strength and dominance. 

Join us for breakfast at the Corinthia Hotel London, as we unpack key trends, innovations and consumer shifts, from redefining male strength to exploring modern fatherhood’s links to feminism and the new men’s workplace traits.

8:30am: Breakfast and Registration
9:00am: New Masculinity Presentation
9:45am: Networking


The date: 2nd October 2018


The time: 8:30am-9:45am


The place: Northall Private Dining Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


Register Interest

Sean Pillot de Chenecey, The Post-Truth Business 9 OCTOBER

The date: 9th October 2018


The time: 5:30pm – 9:00pm


The place: Bassoon Bar, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


REGISTER INTEREST

An Evening with: The Post-truth Business by Sean Pillot de Chenecey

How to Rebuild Brand Authenticity in a Distrusting World

In his new book, The Post-truth Business, brand strategist Sean Pillot de Chenecey trains his forensic eye on the next big thing that brands need to consider if they are to survive the 21st century as viable propositions in our current and future lives. In doing so, his book provides a fascinating exploration of the social and political realities shaping brand perceptions around the world.

As he puts it: ‘Brands are built on trust but, in a post-truth world, they’re faced with a serious challenge when so much of modern life is defined by mistrust. The ramifications for brands across a multitude of sectors are deeply serious, when ‘reputation capital’ is of such immense importance. A shattering of the vital trust connection between brands and consumers, combined with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. Because if a brand isn’t trustworthy, when choice is available, it’ll be rejected in favour of one that is. There is, however, a golden opportunity for brands to take a more positive and progressive approach, and The Post-truth Business aims to illuminate a way forward for those wishing to rebuild brand authenticity.’

In an exclusive In Conversation session and follow-up book launch on the night, Sean will tell us who the culprits are, how they need to change, and why fake news, the ongoing misuse of our data and misplaced cultural marketing activities are combining to act as catalysts for counter-cultural movements on an international basis.

As he says: ‘Trust is the number one issue for brands, but many seem to have forgotten about this vital brand foundation. In the future they’ll have to work far harder to develop and nurture the consumer-brand trust connection.’

We look forward to battling with him on the night.


The date: 9th October 2018


The time: 5:30pm – 9:00pm


The place: Bassoon Bar, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


REGISTER INTEREST

Ivy_Ross_128_module 18 OCTOBER

The date: 18th October 2018


The time: 8:30am-9:45am


The place: Northall Private Dining Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


RESERVE YOUR PLACE

Breakfast Briefing: The hard truths about software with Ivy Ross

Who will your future consumers and workforce be in a world of shifting

With few exceptions, hardware always seems like a tough, harsh and uncompromising word, especially when it comes to describing future-facing, people-friendly products.

But Google’s Ivy Ross has happily forced us to re-assess our opinion. Her smartphones, Google Home and smart speakers have won many awards globally, and Ross and her team now have 26 of them on their virtual fireplaces. 

Her collection has established a design aesthetic for technology products that is tactile, bold, emotional and undeniably Google. So good are they, we refer to them at The Future Laboratory as ‘edible design artefacts’ – pieces, in other words, that look good enough to eat. 

As she will explain during our In Conversation session, these next-generation products are no accident, but a tribute to Ross’s skill as a product, fashion, technology and jewellery designer with companies as diverse as Calvin Klein, Swatch, Coach, Mattel, Art.com, Bausch & Lomb and Gap. Listed as one of Fortune magazine’s Most Powerful Women, she is also a renowned artist, with work in the permanent collections of 12 international museums.

Her passion, as she will tell us, is human potential and relationships. She believes in the combination of art and science to make magic happen, and bring great ideas and brands to life. We’ll be talking to her about the magic of design and technology now, but also about what hardware and ‘softwear’ products will look like in the near and far future.


The date: 18th October 2018


The time: 8:30am-9:45am


The place: Northall Private Dining Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


RESERVE YOUR PLACE

Future Laboratory-Corinthia_Dan Weill Photography-64_smaller COMING SOON

An Evening With...

This is our intimate, chatty, witty turn about the Corinthia Hotel’s many rooms, bars and soirée-like saloons with guests, friends and fellow salonistas determined to while the night away in an atmosphere of intellectual curiosity and convivial chat.

A curated series of evenings that combine entertainment, music, art and delectable flavours of food and drink futures. Guests will include Feminist Internet co-creator Dr Charlotte Webb, Silicon States author Lucie Greene, Virtual Futures director Luke Robert Mason, Monocle editor Andrew Tuck and director of The London Design Festival Ben Evans.

: Futures menus at your table
: Brain cocktails at the bar
: Soundscapes with composers
: Live entertainment


Future Laboratory-Corinthia_Dan Weill Photography-132_CAROUSEL2 COMING SOON

Breakfast Briefings

A buffet of ideas and foresight solutions designed to line your brain and stomach for the fashion, beauty, retail, luxury and technology challenges of the coming days.

These highly sought-after 45-minute breakfast briefings are designed to give overworked C-suite teams an insightful and practical look into the challenges they are likely to face as everything from technology and innovation to service and driverless cars leaves us struggling with clear and practical ideas about the next big thing and how to exploit it. The Future Laboratory co-founder Martin Raymond says: ‘These breakfasts take the form of a classic executive briefing. The key idea is presented and explained, the related cases studies unveiled, relevant experts are introduced, and a usable set of actions and solutions outlined.’ In other words, these are essential briefings for market-shapers and those who need to get back to their teams with answers rather than more problems or questions. 

Our first Breakfast Briefing will take place on 30 May and will examine The Futures Store. Forthcoming highlights will include Civic Brands, The Future of Service, Health and Wellness, The Learning Economy, The Future of Work, and Placemaking 2050. Throughout the year, invited CEOs, managing directors, and heads of innovation, branding and strategy will be asked to choose and deliver their own breakfast bites.


Future Laboratory-Corinthia_Dan Weill Photography-110 COMING SOON

Campfire Conversations

In the heat of the virtual night, we discuss some of the hottest topics of tomorrow.

What can a select group of decision-makers reveal in the confines of ultimate luxury? Our Campfire Conversations will aim to find out, offering an opportunity to unwind and explore new treatments that elevate your mind, body and soul.

De-stress in the award-winning spa and enjoy our virtual campfire while listening to thought-provoking readings, sizzling debates and controversial fireside chats about AI, next-generation VR, sexist data, the Feminist Internet, gamified exercise, Pepper the robot, rewilding, extreme therapies and how Silicon Valley is fast becoming the silicon state more powerful than the United States of America itself.


TA8A9045 COMING SOON

Futures Library and Reading Room

A selection of future-facing publications carefully chosen by the insights team at The Future Laboratory to explore the cultural, economic and technological shifts our society is facing today.



Past Events

Future Laboratory-Corinthia_Dan Weill Photography-48_smallest PAST EVENT

The date: 30 May 2018


The time: 8:30am – 9:45am


The place: The Courtroom, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


The proposition: The Futures Store: retail revolutions in our homes and minds


The insight: serving customers in their manor, rather than having them come to yours


The Kick-off Breakfast Briefing

The Futures Store: retail revolutions in our homes and minds

Consumers are demanding levels of convenience so extreme that it is fast becoming difficult to distinguish between product discovery, the moment of purchase and the time gap between thinking about a product and having it in your home.

As Chris Sanderson and Martin Raymond reveal in their first Futures-in-Residence Breakfast Briefing at the Corinthia Hotel London, today’s consumer no longer goes shopping, but is shopping – and doing it all the time, everywhere.

We might worry about the consequences, they say, or debate the ethics of being in a shopper’s head 24/7. But if you aren’t, says Sanderson, ‘the downside is clear: falling sales and a range of new retail tools and ‘pipes to purchase’ that you are increasingly missing out on’.

But why miss out at all? Join us for breakfast at the Corinthia Hotel London, and find out at first hand what tomorrow’s new start-ups have in store – and discover the stores they’re planning to instal inside our heads.

“The Future Laboratory’s breakfast briefing at The Corinthia was engaging, insightful, and very validating for our forthcoming retail plans.” 
Ruth Wassermann, Design Director, MADE.com


The date: 30 May 2018


The time: 8:30am – 9:45am


The place: The Courtroom, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


The proposition: The Futures Store: retail revolutions in our homes and minds


The insight: serving customers in their manor, rather than having them come to yours



Future Laboratory-Corinthia_Dan Weill Photography-82 PAST EVENT

The date: Thursday 14th June


The time: 6:30pm-9:00pm, dinner will be served at 7:00pm


The place: Northall restaurant mezzanine, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


The food: A banquet of futuristic delights


The drink: Astro-dizzyacs, champagne, HAL 9000s


The proposition: Do robots dream of eclectic sleep?

Invitation Only

Dare to Know Dinners

When bites and bits collide the ideas can be explosive, the lessons profound and the food out of this world.

Inspired by our company motto Sapere Aude, or Dare to Know, these small intimate dinners are designed to celebrate ideas and kick-start new ones. Once famously described as ‘a gathering of unlike minds over unlikely dishes’, they are designed to stimulate discussion, challenge thinking and drive debate.

Our first Dare to Know Dinner will take place on 14th June and will look at Morality Recoded, as in how and why we are rewriting the rules of ethics and morality at a time when robot rights, gender equality for AIs, and the rights of intelligent machines over stupid people are being hotly and seriously debated.

Agree, disagree, aren’t sure or just want to know more? Then join us for one of our intimate Dare to Know Dinners. Expect synthetic brains, choice silicon stakes, and the possibility that the only vegetables in the room will be human ones as Siri, Alexa and friends call on us for the answers to tomorrow’s big questions.


The date: Thursday 14th June


The time: 6:30pm-9:00pm, dinner will be served at 7:00pm


The place: Northall restaurant mezzanine, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


The food: A banquet of futuristic delights


The drink: Astro-dizzyacs, champagne, HAL 9000s


The proposition: Do robots dream of eclectic sleep?

Invitation Only


Feminist Internet PAST EVENT

The date: 5th July 2018


The time: 8:30am – 9:45am


The place: Northall Private Dinning Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD



Designing the Feminist Internet

Advancing internet equality and the narratives of tomorrow.

The best way to predict the future is to create and shape it yourself. At present, as debates about gender equality, neutrality and the future of gender itself dominate the headlines, many of the futurenauts we are speaking to are doing just that – making the future happen by presenting us with alternative scenarios about what could and should be.

One such voyager is Dr Charlotte Webb, chief leopard at the Feminist Internet, an organisation on a mission to advance internet equality for women and other marginalised groups. The Feminist Internet challenges us to confront our assumptions about gender and feminisms – the plurality of which, says Charlotte, is vital to understanding the true nature of this word. She suggests that ‘there is no feminism, only possible feminisms; there is no internet, only possible internets’, a position key to making the internet – and the offline world that shapes it and makes it – a safer, more equal place.

These are big themes and topics. But on the day we’ll be taking a futures-neutral point of view in our questions so that Charlotte can help us imagine what the internet, and society as a whole, could look like if the Feminist Internet was the only internet we could access and use on a daily basis. Areas of debate she will be considering include:

: The Feminist Internet – what it is and why we need it

: The Language of Feminisms and Internets – how the Feminist Internet can frame and formulate our future thinking in more positive and gender-inclusive ways

: Feminist Artificial Intelligence – why we need to avoid creating AI devices that replicate our real-world prejudices and gender misconceptions

: Search Engine Re-optimisation  – how and why we need to rethink data capture and data mining to avoid racial profiling and gender negativity

: The Blueprint for Change – the Feminist Internet and how it can be used to re-imagine the brands, products and services of tomorrow


The date: 5th July 2018


The time: 8:30am – 9:45am


The place: Northall Private Dinning Room, Corinthia Hotel London, Whitehall Place, London SW1A 2BD




Screen Shot 2018-06-28 at 12.47.46 PM-599646-edited PAST EVENT

The date: 17th July 2018


The time: 8:30am – 9:45am


The place: ESPA Life, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


The proposition: Getting fit for the future: finding the tools to cultivate inclusivity, accessibility and community for the 21st-century consumer


The insight: Consumers are proactively looking for brands, products and services that will make them healthier, happier and wealthier


Wellness Futures

Holistic business strategies for The Transformation Economy 

As consumers become more driven by the need for transformative experiences and self-improvement becomes further integrated into the mainstream mindset, the health and wellness sector is opening up new opportunities for innovation.

In our second Futures-in-Residence Breakfast Briefing we will examine the key trends shaping the health and wellness landscape and how technology will facilitate a greater convergence of the two as new healthcare touchpoints emerge in 2019.

8:30am: Breakfast and Registration

9:00am: Health and Wellness Presentation

10:00am: Group Mindfulness Meditation in Sleep
Pods by head of wellness Angel González

10:30am:  Guests may relax and use the facilities at ESPA Life at Corinthia Hotel London

Image: Care/of, US


The date: 17th July 2018


The time: 8:30am – 9:45am


The place: ESPA Life, Corinthia Hotel London, Whitehall Place, London SW1A 2BD


The proposition: Getting fit for the future: finding the tools to cultivate inclusivity, accessibility and community for the 21st-century consumer


The insight: Consumers are proactively looking for brands, products and services that will make them healthier, happier and wealthier



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