Gen Z : Global Youth Atlas Free webinar - 22 January 2026

2:30pm–3:00pm BST

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Feels Like UGG-Photography by Samuel Bradley, US

How today’s youth are reshaping markets, behaviour and culture.   

You only need to look at Gen Z across five continents to see that innovation speaks all languages. In this exclusive report, The Future Laboratory travels from Brazil to South Korea, and Kenya to India, to analyse what local Gen Z think, need and dream of – and what your business can learn from them.

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Nike and NorBlack NorWhite, India
Nike and NorBlack NorWhite, India
Feels Like UGG-Photography by Samuel Bradley, US-1
Feels Like UGG-Photography by Samuel Bradley, US

Our Global Youth Atlas draws on research conducted in 11 countries and the perspectives of nearly 40 contributors.

These pages provide a snapshot of each cohort and are packed with insights, stats and case studies that help you step into the shoes of a 20something Saudi, Singaporean or Canadian. 

The report also features strategic opportunities to help you and your team understand how these signals can inform your business, as new centres of soft cultural power emerge around the world.

‘Curiosity remains the driving force behind The Future Laboratory and its community. With this report, we’re getting even more curious about others – those we know little about simply because they live far away, in countries some of us couldn’t find on a map.’

Dan Hastings-Narayanin, deputy foresight editor

Register attendance

Join us on 22 January for an overview of our Gen Z: Global Youth Atlas report. 

The event will take place online from 2:30pm–3:00pm GMT. There will also be a live Q&A session hosted by our experts and opportunities to network with other attendees. 

Register to attend our free 30-minute live stream and get first access to an introduction to our latest Gen Z research. 

We will also launch an accompanying Gen Z: Global Youth Atlas report, which will be available to purchase on the day.  

You can RSVP by submitting the form. 

All reports and on-demand online events are available with a subscription to our trends intelligence and consumer foresight platform, LS:N Global.

 

Speakers

  • Fiona Harkin Director of Foresight

    Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries. 

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