LS:N Global is our trends platform that provides members with original research, trends, analysis, market intelligence and qualitative insights to help them make informed decisions about the future.
We also offer bespoke Gen Z trend presentations delivered by our world-class presenters, bespoke foresight reports to help you drive your marketing and spearhead your PR, as well as a suite of strategic foresight services, delivered by our in-house strategy department.
Find out more about our services below, or please click the link to book a meeting with our team.
Image credits: Top - Real-estate start-up Bilt has launched a credit card that rewards renters to help get young people of the property ladder, US; Right - The Squirrels programme by Scouts, UK; Below -Kaleidoscopic Home by Tin & Ed for Space10’s Everyday Experiments invites Zalphas to apply their curiosity for the digital world to everyday spaces, enticing play in the physical realm, Denmark
Discipline is something traditionally enforced by parents, care-givers and teachers, educating early years children about the do’s and don’ts of the world around them.
But now, as a hybrid generation of Zalphas – the youngest of Generation Z and eldest of Gen Alpha – enter teenhood in the shadow of the climate crisis, the tables are turning. They are using their childhood, once a time of naivety, as a time for productivity.
From educating elders to trading in stocks and inventing climate solutions, brands must prepare for the greatest knowledge exchange the world has yet seen, one in which children take the reins as disciplinarians.
For those of you wondering what gen z trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.
The Future Laboratory’s Strategy department works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios.
The aim: to equip clients with the cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.
Find out how you can use our Strategic Services to future-proof your gen z strategy.
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childhood – once a time of innocence – as a time for productivity.
Zalphas are carefully selecting which values they inherit from generations before them.
Our new macrotrend presentation offers a first look at what – or who – comes next: a transitional generation of Zalphas who are at the forefront of this technology paradox. As they learn how to navigate a world that both is and isn’t comprised of pixels, they are not seeing the physical and digital worlds as silos, but as equally important realities that can be layered on top of one another.
Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outdated societal systems.
In this presentation, we explore how the institutions that have traditionally held society together – education, business, government and the mass media – no longer hold the power of governance they once did, leaving Generation Z to step in.
It will help your brand to establish a new approach that is defined by collaboration and decentralisation, inviting Gen Z along as allies. Businesses must be ready to assist Generation Z in their grand re-assembly of society at large.
With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and shift their focus from enhancement to enjoyment.
Enjoyment will become a political act against the mechanisms of capitalism. We can now expect to see a more gracious approach to consumerism – where pleasure, inactivity and the desire to live ordinarily are as equally valid.
This presentation will help your brand to engage with consumers by tapping into cultural micro-shifts, decoupling self-worth from aspiration, and championing the anti-striver and the slacker. It features key trends, hard data, best-in-class case studies and consumer insight.
Get in touch with our specialists if you are interested in discussing the research or if you have a press enquiry. Speak to our experts
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.
Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.
Marta joined The Future Laboratory’s trends intelligence platform LS:N Global as a foresight analyst in 2022. Her background is in fashion and luxury strategy, and she has also worked in trend forecasting, with a focus on changes in consumer attitudes and technology. Marta is the company’s lead researcher on the fashion sector, which involves examining how fashion affects society and vice versa, and unpacking the implications and opportunities for LS:N Global members.
Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.
Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.
Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.
Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.
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