Food & Drink

Explore the holistic future of food and drink with our range of services

Food & Drink Sectors

Access our trends and research

In 2021, the food and drink sector has continued to evolve at a rapid rate. Covid-19 has transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition to highlighting the vulnerabilities of the global food system, the pandemic has, in many ways, humanised how we view food and drink.

From the rise of augmented reality restaurants to start-ups creating next- generation sugars, discover the trends that push progressive thinking in the food and drink sectors.

Image credits: Carolina Carballo for The Future Laboratory
: Nour Play With Your Food, TJ Hughes


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Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states.

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Frivolous Foods:

The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.

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On-demand Farms:

The farm-to-table movement is going direct-to-consumer as farmers and small-batch producers embrace livestreaming, digital tools and platforms for fulfilment.

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Eco To Go:

Packaging innovators are targeting the food delivery sector with re-usable and earth-friendly alternatives to single-use cartons and boxes.

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Home Eatertainment:

Changing dining dynamics have created a new convenience culture focused on elevating the experience and enjoyment of eating and drinking at home.

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High-tech Sugars:

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are blending nutrition with science and technology.

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New Report

The image of health is changing as the food-as-medicine movement evolves to fit modern lifestyles. As our appetites become more holistic, we are reaching new levels of understanding about how diet affects our mental, emotional and physical wellbeing.

Exploring the future of this new image, our new Food & Drink Futures report is packed with practical insights and inspiring case studies.

The report also reveals our latest food and drink macrotrend, Total Tastes, which explores how the image of health is changing as the food-as-medicine movement evolves to fit modern lifestyles.

Members of the platform get access to all of our research and trend reports for free. Get in touch to become a member.


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More Trend Reports

Our trend reports include market analysis, trends rising, case studies and consumer insights to help you mitigate risks and seize opportunities for food and drink success in the years ahead. Become a member of LS:N Global to access all reports. 

 

Food & Drink Futures : Total Tastes

As what, where and how we eat and drink responds to global upheaval, new opportunities are emerging

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Food & Drink Futures : Home Eatertainment

A new sense of purpose is revolutionising the food and drink sector

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Tribes Report : The Food & Drink Collection

An exclusive glance into the homes and mindsets of your future food and drink consumers

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Food & Drink Futures Report : Uprooted Diets

Changing the narrative on how we source food

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Food & Drink Futures Report : Educated Eating

The trends, consumer tribes and innovations shaping the future of food and drink

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Strategic Services

Take our trends one step further

For those of you wondering what food & drink trends are going to have the biggest impact on your business over the coming years,our Strategy team are here to help.

At The Future Laboratory, our strategic solution is a simple one: to equip you with the tools, techniques and cultural insights that allow you to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Our strategists do this by harnessing the combined power of LS:N Global and our Foresight Research System to better understand future consumer behaviour and how you can implement these insights in ways that drive short-, medium- and long-term growth.

Find out how you can use our Strategic Services to future-proof your food & drink strategy.


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Virtual Presentations

Looking for ways to engage and motivate your team from the comfort of your own home? Book one of our world-class speakers to deliver a virtual presentation or workshop for your business. Discover our food & drink presentations below or get in touch to book something bespoke.

 

Total Tastes
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The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states.

This presentation will help your brand move away from messaging and imagery that suggest that healthy habits mean you must restrict or subtract in order to feel good. It will inspire you to adopt a more holistic approach to food and drink, and become increasingly connected to the evolving definitions of wellness and self-care in the inter-Covid era. 

It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Total Tastes.


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The Future of Service
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Today’s always-on customers demand seamless service, but the gap between their expectations and retailers’ responses is widening. As interactions become faster and shallower, brand loyalty is increasingly hard-won.

Our Future of Service virtual presentation will equip your team with the strategic tools to build enhanced, future-proof service offers that turn customers into life-long brand partners.

This presentation inspires innovation through thought-provoking insights, stimulating visuals and best-in-class case studies. 


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Branding Futures
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In the coming decade branding will come to mean more than surface decoration.
 

People, culture, experience, emotions and values will become essential ingredients for brands to create long lasting, wide reaching success with internal and external audiences.

Our new Branding Futures presentation shows how a strong, clear and compelling purpose create long-lasting brands. It is designed to help you to embrace the concept of branding with key value shifts and growth platforms uncovered to provide strategic tools to navigate in an increasingly purpose-driven future.


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Food & Drink Experts

The writers, researchers, analysts – and brains behind our research. Get in touch with our specialists if you are interested in discussing the research in more detail or if you have a press enquiry.

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Chris Sanderson
co-founder

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond
co-founder

Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
foresight editor

Kathryn joined The Future Laboratory in 2016, and is deputy editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.

Alex Hawkins
senior foresight writer

Alex joined LS:N Global in 2018 and works across the website, specialising in researching and writing trends and consumer insight. In addition to leading our food and drink and retail content, he has a particular interest in design, media and health and wellness. Before joining The Future Laboratory, he worked at Soho House and It’s Nice That.

Victoria Buchanan
futures director

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Tamara Hoogeweegen
strategist

As part of the Strategy team, Tamara researches and analyses consumer trends to help clients understand their future landscape. Her background in MA Material Futures at Central Saint Martins makes her naturally question what our future looks like from a social and design thinking perspective. Since joining The Future Laboratory, she has worked for a variety of clients, including Wilko, QIC, Sony, Knight Dragon, URW and Turner.

Rachele Simms
head of strategy

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French
brand and innovation strategist

Louise is a creative brand strategist with 10 years’ agency experience working with a broad spectrum of clients, particularly focused on FMCG. With her creative background she uses design thinking and a collaborative approach to develop simple and innovative solutions, and identify and implement tangible outputs for brand activations, innovation programmes and strategic foresight frameworks.

Rachael Stott
futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Future-proof your food & drink strategy

Learn more about the strategic foresight services that we offer



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