Food and Beverage Industry Trends

Stay ahead of developments in the food and drink sector with the latest trends,
foresight and strategic insight

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Our Services

The Future Laboratory offers trend forecasting subscriptions and bespoke strategic foresight consultancy services to help you stay ahead of developments in the food and drink industry.

LS:N Global is our trends platform that provides members with original research, trends, analysis, market intelligence and qualitative insights to help them make informed decisions about the future.

We also offer food and drink trend presentations delivered by our world-class presenters, bespoke foresight reports to help you drive your marketing and spearhead your PR, as well as a suite of strategic foresight services, delivered by our in-house strategy department.

Find out more about our services below, or please click the link to book a meeting with our team.

Image credits: Photography by Stephane Boubert for The Future Laboratory; Set Design by Prop it; Food Styling by Lena Otvodenko; Fashion Styling by Chloe Cammidge. 

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New Report

Food & Drink Futures
Our new Food & Drink Futures report examines how consumers and companies are adapting to the ongoing stream of tumultuous global events by embracing the opportunities arising from innovations in technology, branding, packaging and production.
Alongside rising trends for food and drink, the full report features our latest sector macrotrend, Adaptive Appetites, exploring how brands and consumers alike are adapting to difficult circumstances and embracing innovation as we move into the mid-2020s.
The report breaks down key drivers shaping the food and drinks market and consumer mindsets, presenting practical insights with a host of new case studies, before extrapolating findings into the 2030s in the foresight section. 
The report is currently available exclusively to members of LS:N Global. Get in touch below to find out more about subscribing.


Tinned Tipples:

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to move away from glass bottles, and accelerate its transition to tins.


Fine Dining Redefined:

A number of new restaurants are transforming fine dining, helping it to shed connotations of exclusivity through community-orientated initiatives.


Grotesque Grub:

From horror-inspired recipes to cakes that look like they’ve been pulled from the bin, chefs and food brands are exploring the darker side of dining with uglier takes on food and drink.


Betterverse Bites:

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.


Re-engineering Indulgence:

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing flavour and pleasure.


Crypto Dining Clubs:

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.


Savoury Sips:

To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous flavour profiles.


Our Clients

Our global clientele is made up of owners and employees from over 350 leading brands who use our food and drink foresight on a daily basis to future-proof their business. 
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Strategic Consultancy

Take our food and drink trends one step further

For those of you wondering what food and drink trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.

The Future Laboratory’s Strategy department works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios. 

The aim: to equip clients with the cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Find out how you can use our Strategic Services to future-proof your food and drink strategy.


Futures Presentations

Book one of our world-class speakers to deliver a virtual or in-house trend presentation or workshop for your business. Discover our presentations below or get in touch to book something bespoke.

Adaptive Appetites
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The desire to eat and drink is a constant human need in a world in which change is inevitable. But food and drink are being redefined by global citizens who are pushing for positive impact on people, planet and profit.

Our Adaptive Appetites presentation will explore the ever-changing meaning of nourishment in turbulent times and reveal the cultural rituals, flavour profiles and bio-hacks that are set to propel the food and drink market in unexpected directions over the coming decade. 

In this presentation, which can be presented in-house or virtually, we explore the key shifts for the food  and drink sector, with case studies and practical insights for 2023 and beyond.

Redemptive Diets
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At a time of global upheaval, brands and consumers are uniting to build future-fit, resilient food systems that support changing social values, protect precious resources and secure supply chains.

Our Redemptive Diets macrotrend presentation is a call for new approaches and attitudes to food systems, examining the reasons why we eat – and how we should eat – companies and consumers will merge pro-people and planet practices with bold solutions. We teach you how to take a more flexible and values-driven approach to food innovation and experience.

It features key research and best-in-class case studies through the lens of Hindsight, Insight and Foresight. 

Total Tastes

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states.

This presentation will help your brand move away from messaging and imagery that suggest that healthy habits mean you must restrict or subtract in order to feel good. It will inspire you to adopt a more holistic approach to food and drink, and become increasingly connected to the evolving definitions of wellness and self-care in the inter-Covid era. 

It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Total Tastes.


Food & Drink Experts

Get in touch with our specialists if you are interested in discussing the research or if you have a press enquiry. Speak to our experts


Chris Sanderson (He/Him)

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond (He/Him)

Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Savannah Scott (She/Her)
creative foresight analyst

Savannah leads the research and design for food and drink and retail content for the LS:N Global. With a background in creative strategy, anthropology and graphic design, Savannah curates and contributes to the visual narrative of LS:N Global, alongside leading visual research for a number of annual macrotrends and sector reports. Savannah is a regular contributor to LS:N Global’s daily news and weekly articles, as well as being the team’s regional expert for Africa.

Rachele Simms
director of strategy and planning

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Rachael Stott (She/Her)
senior futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Adam Steel (He/Him)
senior foresight editor

Adam leads the team that creates bespoke reports and thought-leadership content for brands including Adidas, Volvo, Nespresso and IHG. Working across sectors, from retail and travel to finance, media and sport, Adam creates inspiring content that enables brands to develop leading strategies and disruptive innovations.

Darian Nugent (She/Her)
senior strategic foresight writer

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Future-proof your food & drink strategy

Learn more about the strategic foresight services that we offer


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