Youth Trends and Insights

We help brands stay ahead in the youth sector through data-driven trend intelligence, powerful insight and strategic foresight. We empower brands to navigate younger consumer trends, from Gen Alpha to Gen Z to millennials, we’ve got you covered

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The Future Laboratory
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The Future Laboratory

We offer youth presentations, bespoke foresight reports and thought leadership, as well as a suite of strategic foresight services with a focus on the sector, delivered by our in-house experts

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Latest sector report:Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders, and they find themselves paralysed by paradox.

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Latest youth trends and insights

  • Gen Z in India

    India’s Gen Z are redefining tradition and reshaping the consumer landscape

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  • The Future of Sports Fandom

    Sports organisations are racing to launch partnerships on gaming platforms like Roblox and Fortnite 

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  • Gen Z Dating Futures

    Consumers are increasingly voicing their lack of interest in apps that focus solely on dating

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  • Safe Hate Spaces

    A new wave of content creators are building safe havens to connect over the act of complaining

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  • Neo-education Market

    With Gen Alpha at prime schooling age, we are witnessing rapid change in education systems

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  • Teens, Tech and Tapping Out

    Activist parents are looking to change youngsters’ relationships with their smartphones

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  • Upstream’s Fashion Remix

    Upstream is blending Gen Z’s love for clothes, music and community

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  • Emerging Youth: The Maghreb

    The Maghreb’s youth are standing up for their beliefs and making themselves heard through creativity

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  • Rebranding Nature

    To lure Gen Z outdoors and engage them in conservation and activism, nature is getting a rebranding

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  • Brand Debrief: Elf Beauty

    How Elf Beauty secured its position as Gen Z’s cosmetics brand of choice

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Become a member to access entire sector research available on
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Unlock our youth expertise via our services

  • LS:N Global Membership

    Industry leading data-driven insight into new consumer mindsets, emerging trends and cross sector analysis, globally.

    • Sector Insights

    • Behaviours

    • Expert and Opinions

    • Online Events

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  • Strategic Foresight Services

    New market category identification, far-future planning visualised research reports, bespoke analysis identifying opportunities within your business.

    • Bespoke Reports

    • Thought-leadership

    • Presentations

    • Research Decks

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Cottonbro, Russia

Book as a presentation

Our youth sector research is available as presentations or workshops, which can be delivered in-house or virtually to bring our sector expertise to your business.

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