LS:N Global is our trends platform that provides members with original research, trends, analysis, market intelligence and qualitative insights to help them make informed decisions about the future.
We also offer youth and media trend presentations delivered by our world-class presenters, bespoke foresight reports to help you drive your marketing and spearhead your PR, as well as a suite of strategic foresight services, delivered by our in-house strategy department.
Find out more about our services below, or please click the link to book a meeting with our team.
Image credits: Photography by Stephane Boubert for The Future Laboratory; Set Design by Prop it; Food Styling by Lena Otvodenko; Fashion Styling by Chloe Cammidge.
Our new Youth & Media Futures report reveals the trends driving our interconnected future, from the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy. And from Vietnam to the US, our Global Youth Snapshot sheds light on the ways in which Generation Z are balancing online and offline communities.
As well as our new The Zalpha Reckoning macrotrend, this report also includes Global Drivers, Market Shifts, Trends Rising and Strategic Implications that detail how to use the framework effectively.
Image credit: Kaleidoscopic Home by Tin & Ed for SPACE10 and IKEA's Everyday Experiements, Denmark
For those of you wondering what youth and media trends are going to have the biggest impact on your business over the coming years, our Strategy team are here to help.
The Future Laboratory’s Strategy department works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios.
The aim: to equip clients with the cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.
Find out how you can use our Strategic Services to future-proof your youth and media strategy.
Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outdated societal systems.
In this presentation, we explore how the institutions that have traditionally held society together – education, business, government and the mass media – no longer hold the power of governance they once did, leaving Generation Z to step in.
It will help your brand to establish a new approach that is defined by collaboration and decentralisation, inviting Gen Z along as allies. Businesses must be ready to assist Generation Z in their grand re-assembly of society at large.
With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and shift their focus from enhancement to enjoyment.
Enjoyment will become a political act against the mechanisms of capitalism. We can now expect to see a more gracious approach to consumerism – where pleasure, inactivity and the desire to live ordinarily are as equally valid.
This presentation will help your brand to engage with consumers by tapping into cultural micro-shifts, decoupling self-worth from aspiration, and championing the anti-striver and the slacker. It features key trends, hard data, best-in-class case studies and consumer insight.
Get in touch with our specialists if you are interested in discussing the research or if you have a press enquiry. Speak to our experts
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.
Emily joined The Future Laboratory in 2021 after graduating from Nottingham Trent University, where she studied fashion communication. Leading visual research for the youth, media and technology sectors, she also contributes to LS:N Global’s daily content, alongside visualising larger macrotrends and reports.
Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.
Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.
Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.
Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.
Some examples of media trends include:
Lifestyle brands are helping gamers to level up their physical and mental health.
Local TV Market:
Around the world, disruptors are launching regional alternatives to streaming giants and telling hyper-local stories.