Media & Youth

Learn how to adopt the mindset of the reformation generation

Media & Youth Sectors

Access our trends and research
With our life now predominantly lived in the virtual realm, this year has upended everything we thought we knew about media and technology.
 

Social media is getting smaller, entertainment is going from user-generated to user-produced, and education is becoming an act of unlearning. These changes are being accelerated by the tech-positive Generation Z – young people who have already proven themselves architects of the digital world are now turning their attention to rebuilding society beyond the limitations of a screen.

Get access to our media and youth trends today and ensure your team and brand are part of this future.

Image credit: Carolina Carballo for The Future Laboratory
: The Birth of a New Regime by New Regime, Montreal


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Reformation Generation:

Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outdated societal systems.

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Accredited Influencers:

No longer associated with self-obsession and superficiality, the influencer model is becoming a career that is not only legitimate but has real societal power.

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Scattered Schools:

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

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Paradox Personas:

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline selves.

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Whisper Networks:

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the era of luxury omnipresence.

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Alumni Incubators:

Covid-19 has spelled disaster for those graduating in 2020. As it risks stunting Generation Z’s career prospects, brands are stepping in to nurture the next generation of talent.

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Online Event

Join our Youth & Media Futures online event for a packed programme of practical insights, exclusive debates and discussions, and an executive summary of our latest macrotrend.

As the world’s youth cautiously return to real-life experiences and nurture the social lives that had been stunted by the pandemic, we take a closer look at what these offline behaviours mean for the online media and technology sectors.

It’s no longer just Generation Z who are defining the youth culture landscape. Brands which thought they knew their next-generation consumers will need to prepare for a period of great transition. In 2022 and beyond, one generation will pass on their wisdom to the next, as Gen Alpha – who today are no older than 12 – rapidly rise to prominence as the consumers of tomorrow. From shopping coteries to a new class of crypto-investors, join us to uncover the truth behind a generation impossible to ignore.

You can buy tickets for this event for just £55 .  

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Download Our Trend Reports

Our trend reports include market analysis, trends rising, case studies and consumer insights to help you mitigate risks and seize opportunities for media and youth success in the years ahead. Become a member of LS:N Global to access all reports. 

 

Youth & Media Futures : Reformation Generation

In a globally turbulent climate, this report is your guide to the trends defining the media and youth sectors.

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Youth Futures : Paradox Personas

Brands that wish to be part of Generation Z’s intimate networks must re-evaluate what identity means in the digital era.

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Youth Futures : Anxiety Rebellion

Gen Z are intent on setting a new activism-inspired agenda. Cut through the noise to reach the world’s largest demographic.

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Youth & Media Futures : Reformation Generation

In a globally turbulent climate, this report is your guide to the trends defining the media and youth sectors.

Discover Now
Youth Futures : Paradox Personas

Brands that wish to be part of Generation Z’s intimate networks must re-evaluate what identity means in the digital era.

Discover Now
Youth Futures : Anxiety Rebellion

Gen Z are intent on setting a new activism-inspired agenda. Cut through the noise to reach the world’s largest demographic.

Discover Now
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Strategic Services

Take our trends one step further

For those of you wondering what youth and media trends are going to have the biggest impact on your business over the coming years,our Strategy team are here to help.

At The Future Laboratory, our strategic solution is a simple one: to equip you with the tools, techniques and cultural insights that allow you to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Our strategists do this by harnessing the combined power of LS:N Global and our Foresight Research System to better understand future consumer behaviour and how you can implement these insights in ways that drive short-, medium- and long-term growth.

Find out how you can use our Strategic Services to future-proof your media and youth strategy.


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Virtual Presentations

Looking for ways to engage and motivate your team from the comfort of your own home? Book one of our world-class speakers to deliver a virtual presentation or workshop for your business. Discover our media & youth presentations below or get in touch to book something bespoke.

Reformation Generation
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Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outdated societal systems.

In this presentation, we explore how the institutions that have traditionally held society together – education, business, government and the mass media – no longer hold the power of governance they once did, leaving Generation Z to step in.

It will help your brand to establish a new approach that is defined by collaboration and decentralisation, inviting Gen Z along as allies. Businesses must be ready to assist Generation Z in their grand re-assembly of society at large.


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Pleasure Revolution
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With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and shift their focus from enhancement to enjoyment.

Enjoyment will become a political act against the mechanisms of capitalism. We can now expect to see a more gracious approach to consumerism – where pleasure, inactivity and the desire to live ordinarily are as equally valid.

This presentation will help your brand to engage with consumers by tapping into cultural micro-shifts, decoupling self-worth from aspiration, and championing the anti-striver and the slacker. It features key trends, hard data, best-in-class case studies and consumer insight.


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Paradox Personas
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As a new decade begins, brands hoping to join Generation Z’s networks must re-evaluate what identity means in the digital era.

Brands can no longer rely on a URL to find today’s teenagers. To these consumers, the offline and online worlds can exist in harmony, and digital platforms are enabling them to form a more multifaceted analogue self.

This presentation will help your brand to demystify the world’s largest generation in an age of virtual existence, peer-to-peer therapists and self-discovery curriculums. It will inspire your team to establish impactful new strategies to reach Generation Z.

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Media & Youth Experts

The writers, researchers, analysts – and brains behind our research. Get in touch with our specialists if you are interested in discussing the research in more detail or if you have a press enquiry.

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Chris Sanderson (He/Him)
co-founder

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond (He/Him)
co-founder

Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
foresight editor

Kathryn joined The Future Laboratory in 2016, and is foresight editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.

Holly Friend (She/Her)
senior foresight writer

As Generation Z expert at The Future Laboratory, Holly's work shapes trends intelligence platform LS:N Global, including micro and macro trend reports, renowned Trend Briefing events and Futures Forums. Joining the team in 2016, Holly also helps clients, from Spotify to Vans, harness youth culture trends, as well as presenting insight-packed keynotes.

Abi Buller (She/Her)
foresight writer

Abi joined The Future Laboratory in late 2019 and writes across LS:N Global, including the daily Need to Know section. She has a background in fashion and continues to track industry shifts relating to sustainability and digital innovation. As well as leading the Fashion sector, she also contributes regularly to the Youth and Media & Technology verticals.

Emily Rhodes (She/Her)
creative researcher

Emily joined The Future Laboratory in 2021 after graduating from Nottingham Trent University, where she studied fashion communication. Leading visual research for the youth, media and technology sectors, she also contributes to LS:N Global’s daily content, alongside visualising larger macrotrends and reports.

Rachele Simms
head of strategy

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Victoria Buchanan
futures director

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Adam Steel (He/Him)
strategic foresight editor

Adam leads the team that creates bespoke reports and thought-leadership content for brands including Adidas, Volvo, Nespresso and IHG. Working across sectors, from retail and travel to finance, media and sport, Adam creates inspiring content that enables brands to develop leading strategies and disruptive innovations.

Darian Nugent (She/Her)
senior strategic foresight writer

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Tamara Hoogeweegen
strategist

As part of the Strategy team, Tamara researches and analyses consumer trends to help clients understand their future landscape. Her background in MA Material Futures at Central Saint Martins makes her naturally question what our future looks like from a social and design thinking perspective. Since joining The Future Laboratory, she has worked for a variety of clients, including Wilko, QIC, Sony, Knight Dragon, URW and Turner.

Rachael Stott (She/Her)
futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Sophie Boldog (She/Her)
junior strategist

Sophie’s work is focused on cultural trends research and developing insights to inspire strategies for the future. Her background in design management at the University of the Arts London and her numerous experiences within the start-up landscape have equipped her with an agile problem-solving mindset. She is our go-to expert for wellness, design and retail foresight thinking.

Gursharan Panesar (She/Her)
junior futures analyst

Gursharan is responsible for generating research that shapes our foresight pieces. Her support in identifying and building trends provides clients with a comprehensive understanding of their futures. Since joining The Future Laboratory, Gursharan has worked on projects for a variety of clients, including Colgate, eBay, Microsoft and Spotify.

Future-proof your youth & media strategy

Learn more about the strategic foresight services that we offer


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