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Bio Tracker

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Track and trade
your health data

In the near future, digital health platforms will enable consumers to track which companies have access to their clinical records, and select which information to exchange for brand partnerships and exclusive product rewards.

For our Health and Wellness Futures Forum, The Future Laboratory has created a speculative platform that enables you to explore the future of democratised data ownership, where consumers, not pharmaceutical companies, are in charge of their health data.

Choose one of the following user profiles to discover how different consumers might interact with such platforms, and how brands can position themselves in this emerging eco-system.

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About

In the near future, consumers could manage their health data through digital platforms such as Bio-tracker that will enable them to review which companies have access to their clinical records, and to select which information to exchange for brand partnerships and exclusive product rewards.

From occasional users hoping for product discounts to sharing enthusiasts selling their data in exchange for universal basic income, the emergence of data tracking and trading services will give rise to completely new consumer behaviour.
Credits
Editorial Director — Tim Noakes ; Creative Director — Aleksandra Szymanska; Foresight Editor — Daniela Walker; Designer — Queenie Wong; Creative Researcher – Jessica Smith; Illustrator — Aleksandra Szymanska; Developer — Deeply Digital

Get in touch to learn more about The Future Laboratory’s products and services

1

Amateur

A regular citizen aiming for basic discounts on health and wellness services

2

Aficionado

A physically active self-quant enthusiast with high-value medical data to trade

3

Addict

A data obsessive who generates volumes of brand-specific bio-data for their income

Choose
A self-quant enthusiast and amateur athlete with high value medical data
First time user hoping for discounts on wellness services
A data rabbit generating brand-specific data in return for UBI
color color color amateur_points hw report aficionado_points addict_points