In the near future, digital health platforms will enable consumers to track which companies have access to their clinical records, and select which information to exchange for brand partnerships and exclusive product rewards.
For our Health and Wellness Futures Forum, The Future Laboratory has created a speculative platform that enables you to explore the future of democratised data ownership, where consumers, not pharmaceutical companies, are in charge of their health data.
Choose one of the following user profiles to discover how different consumers might interact with such platforms, and how brands can position themselves in this emerging eco-system.
A regular citizen aiming for basic discounts on health and wellness services
A physically active self-quant enthusiast with high-value medical data to trade
A data obsessive who generates volumes of brand-specific bio-data for their income