About
In the near future, consumers could manage their health data through digital platforms such as Bio-tracker that will enable them to review which companies have access to their clinical records, and to select which information to exchange for brand partnerships and exclusive product rewards.
From occasional users hoping for product discounts to sharing enthusiasts selling their data in exchange for universal basic income, the emergence of data tracking and trading services will give rise to completely new consumer behaviour.
Credits
Editorial Director — Tim Noakes ; Creative Director — Aleksandra Szymanska; Foresight Editor — Daniela Walker; Designer — Queenie Wong; Creative Researcher – Jessica Smith; Illustrator — Aleksandra Szymanska; Developer — Deeply Digital