A new golden age of Fluid Entertainment will dawn as another 1.4bn people flood online over the next decade, hungry for innovative new forms and formats of entertainment and news.
This report from global future consultants The Future Laboratory, commissioned by YouTube, uses in-depth research and interviews with leading industry experts to identify and explain the key shifts in technology, demographics and culture that will change forever what we watch, and how and where we watch it.
Top: Late Shift by
Right: Immersive Fitness by Reebok and Les Mills
Explore four major trends that will shape tomorrow’s creative and collaborative media landscape:
: Entertainment Polarity
: Brand Symbiots
: Entertainment 2.0
: Expanded Reality
We home in on four key areas of focus that will help you apply Entertainment Futures insights to your business.
Do you recognise it is time for digital technology to adopt a supporting role?
Can you see a clear path for your brand’s future?
Ensure your brand’s permanence by downloading our New Youtube: Entertainment Futures Report now.
This report is free for all members, please contact Accountmanagers@thefuturelaboratory.com directly to get a copy.
*This is a downloadable PDF report. Please consider the environment before printing.
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations that are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment. Our UK Trend Briefing 2017 presentation will help you to understand the forces driving industry shifts and consumer behaviour, and formulate the strategies your business needs to apply in order to remain fit for future.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’ – Maya Draisin, associate publisher and head of marketing, Wired
