Consumers are losing faith in the ability of national governments to tackle long-term challenges, and exposés such as Volkswagen’s emissions-cheating scandal are undermining their faith in existing businesses.
This leaves a big opportunity for challenger brands that can demonstrate a legacy vision rather than focusing on the present.
Our Sustainability Summit Report redefines the term ‘sustainable’ for the modern age as it becomes a cornerstone of good business instead of something nice to have. The report is an essential guide for business leaders who want to survive and thrive in the future beyond the typical five-year plan.
Top: Honda. Great Journey by Map, Mori inc and Morihiro Harano, UK
Right: The CSYS Lamp by Jake Dyson, London
Global market insights, key trends, case studies and strategic toolkits come together in an examination of the approaching collapse of the old cycles of consumption and an analysis of what is emerging to take its place.
We show why sustainability is the only truly future-proof path to profitability in a turbulent world.
: Trends Rising
From Altruvation Brands using open-source cooperation for the collective good to Anti-choice Architecture encouraging a new wave of conscious consumption, we examine the key sustainability trends practised by the most forward-thinking brands.
: Consumer Drivers
From Eternal Products to modular offerings that appeal to Generation D’s hacker instincts, we highlight the products that win over the new consumer who craves experience beyond ownership.
: Deep Insight
As well as detailed analysis, our report considers big questions and inconvenient truths, to spark innovative thinking and find solutions to the global challenges of population growth, resource shortage and environmental damage.
: Sustainability Toolkit
The report includes a practical toolkit that shows you how to harness the insights and apply tomorrow’s sustainable strategies to your brand.
Are you prepared for the shifting plates of consumer sentiment?
Can you see a clear path for your brand’s future?
Ensure your brand’s permanence by downloading our Sustainability Summit Report now.
This report is free for all members, please contact Accountmanagers@thefuturelaboratory.com directly to get a copy.
*This is a downloadable PDF report. Please consider the environment before printing.
Looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, delivered by our expert researchers and analysts, and taking the key insights from the report to connect business leaders with the latest trends, innovations and consumer behaviour in a live and interactive environment.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead, in a compelling and engaging way, to prepare for what brands need next.’
Maya Draisin, associate publisher and head of marketing, Wired USA