Our annual report on the global luxury sector combines detailed market analysis with a timely reconceptualisation of the notion of luxury. The decade we call the Turbulent Teens has brought unique pressures and opportunities to bear on the sector, and this report is your definitive guide to negotiating these for success in the years ahead.
With trend analysis, hard data and best-in-class case studies, we show how the luxury industry is shedding its monocultural past to keep up with a broader, better educated, mobile and culturally astute consumer base.
Top: Bombay Electric Branding By Michael Thorsby, Mumbai
Right: Acne, Potsdamer Strasse, Berlin
Global market analysis, key trends, case studies and consumer insights are combined in our annual report to provide a road map for navigating the future of the luxury sector with poise and power.
: Insight Overview
The Future Laboratory takes a long, global view of the changing concept of luxury, and the challenges and opportunities of re-orientating towards the new consumer.
: Market Insight
We present an in-depth analysis of the global luxury market, including a demographic overview, and explore key areas such as post-ownership luxury, the changing role of technology, and the demand for transparency and sustainability.
: Special Feature – Influencer Marketing
We show you how to skillfully harness the power of Influencer Marketing without alienating your core audience, armed with knowledge on the types of imagery, influencers and campaigns that achieve success.
: Luxury Trends Rising
Find out more about Luxury Educators, Virtual Baroque, Sort by Serendipity, Anti-choice Architecture and Surprise Destinations, and what they mean for your brand.
: Luxury Futures Toolkit
We home in on four key areas of focus that will help you to apply Luxury Futures insights to your business, such as creating New Navigation to promote Beyond Digital.
Image Credit: Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
Are you prepared for the shifting plates of consumer sentiment?
Can you see a clear path for your brand’s future?
Ensure your brand’s permanence by downloading our Luxury Futures Report 2016 now.
This report is free for all members, please contact Accountmanagers@thefuturelaboratory.com directly to get a copy.
*This is a downloadable PDF report. Please consider the environment before printing.
Luxury Futures Report 2016
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired