Food & Drink Futures Report 2017

Food & Drink Futures Report:
Educated Eating

The trends, consumer tribes and innovations shaping the future of food and drink

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Across the globe, appetites are changing. Conscious consumers’ mission to optimise their health now extends beyond their own wellbeing to that of the planet and wider community.

Brands looking to win their loyalty need to adopt the same joined-up thinking. New technologies are helping businesses to offer novel solutions to issues regarding sustainability and satisfy consumers’ desire for information to help them make more enlightened food choices.

Our Food and Drink Futures Report is a detailed examination of emerging trends that reflect how our relationship with food, each other and technology is changing. Backed by unique research and deep insights, it is an invaluable roadmap to navigating a fast-evolving sector that is presenting new challenges and rich opportunities to established brands and start-ups alike.

Top: Climate Change Reimagined at the Museum of the Future, Dubai
Right: Essence Cuisine, London


What's inside the report

Global market insights, key trends, case studies and consumer tribes combine to provide an invaluable framework for navigating the future of food and drink. The report includes: 

: Insight Overview

The Future Laboratory’s analysis of how and why the latest food and drink trends are unfolding, and what they mean for your brand.

: Market Insight

We explore the global food and drink market to assess the key challenges and opportunities in established and emerging markets. Focus areas include the impact of the shift towards healthy eating; differences in food and drink consumption between generations; and diversification in the restaurant industry.

: Food and Drink Trends Rising

Terroir Spirits borrow from the world of wine; food gets political in Activism Dining; brands offer culinary shortcuts to gourmet at-home cooking in Anti-intuitive Cooking; and drinking dens abandon the back bar to bring the bartender to the forefront of the experience in No-bar Bars.

: Special Feature – Educated Eating

As the global shift towards health and wellness turns more consumers on to provenance, ingredients and processes, we examine the trends and innovations that are ushering in a new era of Educated Eating. These including brands using AI to eliminate waste at the point of purchase to biotechnology that benefits both people and the environment.

: Toolkits

The report is packed with practical tips on how to implement the trends and insights within your organisation, from making the foreign familiar to becoming a health partner.

Image Credit: Experimental Gastronomy by Steinbeisser, Amsterdam



Download the report

Do you want to equip your team with deep insights into the drivers behind and consequences of emerging food and drink trends?

Are you ready to rise to the challenge and mitigate risk in this fast-changing sector?

Prepare your brand for the future by downloading our Food and Drink Futures Report 2017 now.

To download your copy, please complete your details on the following form

This report is free for all members, please contact directly to get a copy.

*This is a downloadable PDF report. Please consider the environment before printing.

Food & Drink Futures Report 2017


Currency: GBP

Presentation & Workshops

Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?

We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment. Our Food and Drink Futures presentations will help you to understand why recent shifts in consumer behaviour are forcing many to rethink the category, and what strategies your business needs to apply in order to remain fit for the future.

‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’ – Maya Draisin, associate publisher and head of marketing, Wired

: The Future Sausage by Carolien Niebling


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