Beauty Futures Report 2016

Beauty Futures Report:
Total Beauty

The products, people and trends transforming beauty for 2017 and beyond.

Download now


Our annual report on the global beauty industry is your definitive guide to future-proofing your brand in this rapidly evolving sector.

As the beauty industry shifts towards a holistic cross-sector convergence between cosmetics and wellbeing, brands are at risk of losing their footing in a consumer landscape they once knew so well. It is no longer just about what’s on the outside. Brands must demonstrate a deeper emotional understanding of customer identity to continue to innovate and disrupt within the sector.

Learn how to benefit from this cross-sector consumer mindset, as well as the new global industry shifts and trends that are set to affect your business in the next 3–5 years.

Top: Nuori, Denmar
Right: 3INA

What's inside the report

Global market insights, key trends, case studies and consumer tribes are all combined in our annual report to provide an invaluable framework for navigating the future of beauty. The report includes:

: Insight Overview

The Future Laboratory’s analysis of how global beauty is coming of age and embracing a new holistic, realistic and naturalistic identity

: Market Insight

We shine a spotlight on fresh opportunities for growth in Male Grooming, Beauty Diagnostics, Halal Beauty, Fragrance and The New Natural

: Special Feature, Total Beauty

What’s on the inside is now just as important as what’s on the outside, and we are seeing more cross-sector convergence between the cosmetics, wellness and food and drink industries

: Top 10 Beauty Ingredients

From the unpalatable to the illicit and downright unusual, a new wave of beauty products is emerging that draws on poison, drugs and noxious weeds

: Beauty Trends Rising

We examine five of the most influential emerging trends, including how beauty brands are counteracting the effects of our digital lives and how gender fluidity is transforming the industry

: Toolkit

We explain how to apply our insights to your strategic thinking. Our step-by-step guide looks at everything from new ways to communicate with consumers to how to create a successful cross-sector collaboration

The Naxos collection by MAKE, New York

Download the report

Can you see a clear path for your brand’s future?

Ensure your brand’s permanence by downloading our Beauty Futures Report 2016 now.

This report is free for all members, please contact directly to get a copy.

*This is a downloadable PDF report. Please consider the environment before printing.

Beauty Futures 2016 Report 


Currency: GBP

Presentation & Workshops

Looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?

We provide sharp 20-, 40- and 60-minute presentations, delivered by our expert researchers and analysts, and taking the key insights from the report to connect business leaders with the latest trends, innovations and consumer behaviour in a live and interactive environment.

‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead, in a compelling and engaging way, to prepare for what brands need next.’

Maya Draisin, associate publisher and head of marketing, Wired USA


Subscribe for updates

Thank you for subscribing to updates!
Scroll Down Arrow

Get in touch to learn more about The Future Laboratory’s products and services