Design for today’s New Urban Nomads and cross-culture Bleisurites
Overview
In the coming decade, we’ll see the evolution of a new type of traveler emerging alongside intelligent and responsive travel and on-the-go technology designed for today’s New Urban Nomads and cross-culture Bleisurites.
Our new On-the-go Futures presentation demonstrates how these multifaceted consumers are abandoning traditional values and notions of on-the-go transit. From the emergence of roamtel workspaces to the latest developments in driverless cars and urban mobility, we explore the fast-moving on-the-go industry.
By examining new nomads and diving into the power of automation, the presentation will inspire and provoke your team to build on-the-go strategies that are fit for the future.
Top: Spaces on Wheels by Space 10 x Foam, Sweeden
Right: Korean Air Go Korean campaign by LM Chabot and Camille Boyer
How multifaceted consumers are abandoning traditional values and notions of on-the-go transit, the emergence of working spaces blurred with connecting clubs to fit on-demand lifestyles, the rising civic mindsets, calling on brands and fellow wayfarers to be more culturally sensitive, and the need to experience the unexpected and unexplored.
: Trends Rising
These include the push to uberise the on-the- go, light-touch lifestyles; the new expectations about urban mobility; the rise of AI and robotics that are becoming everyday companions at key transit points; and the need for luggage-free transit to simplify the journey from home to airport.
: Toolkit
We offer a series of practical take-outs on how your team can implement these future strategies within your organisation, from thinking about the opportunities offered by conscious cities to considering technological advancements as part of the next on-the-go landscape.
: Troika at Incheon International Airport, Seoul
Book Now
Book an expert from The Future Laboratory to deliver all of the key insights from our On-the-go Futures research as a virtual or in-house presentation. From trainees to C-Suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.
The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops. Get in touch to find out more about our presentations.
