Luxury & Hospitality

Inspire new services, communications and modes of access to a
new tier of luxury consumers

Luxury & Hospitality Sectors

Access our trends and research
With Covid-19 having major ramifications for the luxury and hospitality sectors, brands and businesses are re-assessing their priorities.

As the world ground to a halt in 2020 under the grip of Covid-19, the pandemic proved the fragility of a luxury sector that’s reliant on physical spaces and the specific individuals who seek out these places, whether they be tourists heading for heritage stores, souvenir-seekers or experience-chasing itinerant luxurians. Discover how luxury consumers and brands are navigating our collective new normal.

Image credits: Carolina Carballo for The Future Laboratory
: Mas Creations by Masquespacio, Spain

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Omnilux Lifestyles:

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world.


Heritage Refashioned:

At a time of greater brand transparency, the luxury sector is looking inwards to address and change the meaning of heritage beyond its colonial connotations.


Ephemeral Hotels:

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by creating transient hotels.


Whisper Networks:

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the era of luxury omnipresence.


Liberation Luxury:

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. Luxury brands must themselves break free from the traditional ties of affluent lifestyles.


Anti-social Sanctuaries:

Reclaiming their liberation, affluent consumers are paying a premium for travel and dining services that promise total seclusion.


The Five States of Luxury:

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.


New Report

Download our Luxury & Hospitality Futures 2021 report
The Luxury sector is demonstrating impressive elasticity not only in weathering the global pandemic but also in responding to wider social and cultural events, with brands and organisations addressing everything from their histories and internal workings to inclusive marketing and environmental concerns.
This year’s Luxury & Hospitality report is an update to The Future Laboratory’s Five States of Luxury framework.

Previously known as The Luxury Index, it’s our proprietary tool for luxury organisations and agencies to better understand modern luxurian mindsets, and the growth and engagement opportunities in our more elastic luxury landscape.

Our new Luxury & Hospitality Futures report, available exclusively to members of LS:N Global, is packed with Global Drivers, Market Shifts, Trends Rising and Strategic Implications that detail how to use the framework effectively.

Become a member of LS:N Global to download the full report. 


Download Our Trend Reports

Our trend reports include market analysis, trends rising, case studies and consumer insights to help you mitigate risks and seize opportunities for luxury and hospitality success in the years ahead. Become a member of LS:N Global to access all reports. 


Luxury & Hospitality Futures : The Five States of Luxury

Explore how the Luxury sector is demonstrating impressive elasticity in responding to wider social and cultural events

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Luxury & Hospitality Futures : Omnilux Lifestyles

We reveal how luxury consumers and brands are navigating our collective new normal and re-assessing their priorities

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Tribes : The Luxury Collection

We offer an exclusive glimpse into the homes and mindsets of emerging luxury consumer groups around the world

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Luxury & Hospitality Futures : Liberation Luxury

Insights to inspire and shape your brand’s strategy for 2020 and beyond

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Luxury & Hospitality Futures : Uneasy Affluence

A new value proposition for Uneasy Affluence

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Luxury Futures : Transcendent Wealth

Navigate the changing luxury landscape in the age of Transcendent Wealth.

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Luxury Futures : Influencer Marketing

Meet the new luxurians and find out what luxury will mean to them in 2017 and beyond.

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Strategic Services

Take our trends one step further

For those of you wondering what luxury and hospitality trends are going to have the biggest impact on your business over the coming years,our Strategy team are here to help.

At The Future Laboratory, our strategic solution is a simple one: to equip you with the tools, techniques and cultural insights that allow you to navigate change, unlock opportunity and thrive in a world of continuous uncertainty.

Our strategists do this by harnessing the combined power of LS:N Global and our Foresight Research System to better understand future consumer behaviour and how you can implement these insights in ways that drive short-, medium- and long-term growth.

Find out how you can use our Strategic Services to future-proof your luxury and hospitality strategy.

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Virtual Presentations

Looking for ways to engage and motivate your team from the comfort of your own home? Book one of our world-class speakers to deliver a virtual presentation or workshop for your business. Discover our luxury and hospitality presentations below or get in touch to book something bespoke.

Five States of Luxury

Understanding the fluctuating and sometimes fickle attitudes and expectations of their audiences has been a pursuit of luxury organisations over several decades. To help chart these shifts, The Future Laboratory’s proprietary Five States of Luxury framework gives businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.

Our new Luxury & Hospitality Futures in-house presentation explores The Future Laboratory's refreshed and updated proprietary framework examining people’s emotional and psychological journeys through the luxury sector.

Omnilux Lifestyles
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The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world. In this digitally bolstered second existence, luxury is an omnipresent service.

In this presentation, we examine how the pandemic has proven the fragility of a luxury sector that’s reliant on physical spaces and the individuals who seek out these places, whether Chinese tourists heading for heritage stores, souvenir seekers or experience-chasing itinerant luxurians.

It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Omnilux Lifestyles.

Enlightened States
Nik Mirus Tokyo Smoke 2-1

The experience economy is pivoting towards personal transformation as the public imagination looks inwards.

As consumers tire of photogenic pop-ups, immersive events and mass tourism as a form of social currency, Enlightened States explores how the experience economy is set to become more introspective and personal in the next decade.

This presentation will help your brand to reconsider its role in the life of consumers by moving beyond transactional relationships, exploring new ways to help individuals simplify their lives, and looking at how to position your products and services as holistic tools that support wellbeing.


Luxury & Hospitality Experts

The writers, researchers, analysts – and brains behind our research. Get in touch with our specialists if you are interested in discussing the research in more detail or if you have a press enquiry.

Book a Speaker

Chris Sanderson (He/Him)

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond (He/Him)

Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
foresight editor

Kathryn joined The Future Laboratory in 2016, and is foresight editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.

Holly Friend (She/Her)
deputy foresight editor

Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert on emerging consumer trends in Youth and Travel & Hospitality, and is always looking for what’s next in the entertainment industry.

Abi Buller (She/Her)
foresight analyst

Abi joined The Future Laboratory in late 2019 and writes across LS:N Global, including the daily Need to Know section. She has a background in fashion and continues to track industry shifts relating to sustainability and digital innovation. As well as leading the Fashion sector, she also contributes regularly to the Youth and Media & Technology verticals.

Rachele Simms
head of strategy

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Victoria Buchanan
futures director

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Adam Steel (He/Him)
strategic foresight editor

Adam leads the team that creates bespoke reports and thought-leadership content for brands including Adidas, Volvo, Nespresso and IHG. Working across sectors, from retail and travel to finance, media and sport, Adam creates inspiring content that enables brands to develop leading strategies and disruptive innovations.

Darian Nugent (She/Her)
senior strategic foresight writer

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Rachael Stott (She/Her)
senior futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Gursharan Panesar (She/Her)
junior futures analyst

Gursharan is responsible for generating research that shapes our foresight pieces. Her support in identifying and building trends provides clients with a comprehensive understanding of their futures. Since joining The Future Laboratory, Gursharan has worked on projects for a variety of clients, including Colgate, eBay, Microsoft and Spotify.

Future-proof your strategy

Learn more about the strategic foresight luxury and hospitality services that we offer


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