Although the haircare market continues to grow, it is moving beyond its most basic and functional elements.
Consumers’ concern about damage and their embracing of natural textures offers new challenges for brands.
Our new Haircare Futures presentation explores how cultural shifts around identity, the push for self-optimisation and the rising Anthropocene Mindset forcing consumers to engage with the realities of global warming are driving new consumption patterns, new ingredients and formats development within the haircare industry.
Top: Visual by Nicolas Garnier for The Future Laboratory
We explore emerging global market changes and new consumer attitudes, from the boom of the men’s beauty market to the popular fear of washing and the quest for plastic-free packaging.
: Trends Rising
These include AI Advisors, as smart technology is offering the opportunity to try before buying; Skincare Solutions, as haircare is increasingly making the link between hair health, scalp health and skin health; and Regenerative Consumption, on how brands are creating new products that feed back to their sources.
: Toolkit
We offer a series of practical take-outs on how your team can implement these future strategies in your organisation. A dynamic Q&A session will help you harness expert support in tailoring the presentation’s most pertinent insights to your brand.
: Minuet cosmetics, Barcelona
Book Now
Book an expert from The Future Laboratory to deliver all of the key insights from our Haircare Futures research as a virtual or in-house presentation. From trainees to C-Suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.
The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops. Get in touch to find out more about our presentations.
