Gaming Futures

Create meaningful gaming experiences that are fit for the future

Overview

As rapid technological advancement and always-on culture proliferate globally, the culture of gaming is becoming increasingly mainstream. The wider world is having an impact on gaming, but equally, gaming is affecting the wider world.

Our new Gaming Futures presentation helps businesses face the challenges of an increasingly anxious and connected audience in need for therapeutic, fluid and personalised gaming experiences.

Your team can explore the massive potential of digital therapies, extended realities, elastic content and augmented identities, along with the emergence of the ethical considerations that comes with the democratisation of the gaming culture.

Top: Day Zero by Puma and Central Saint Martins
Right: Nike’s virtual 720 Air Store
 

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OVERVIEW Nike’s virtual 720 Air Store-1
PRESENTATION Nike’s virtual 720 Air Store 2

In this presentation

: Driving Forces

We explore emerging driving forces, from the realisation of the invasiveness of modern technology to the emergence of learning as one of the key parameters providing a clear functional benefit to services and interactions.

: Trends Rising

We reveal the key rising trends shaping the future of gaming. These include the anxiety phenomenon that drives a need for an equilibrium between mental resilience and digital enjoyment; the opportunity to expend and enhance players’ reality as game touchpoints will no longer be limited to any solid matter; a greater elasticity in the expression of the self and relationships with others through gaming; and the new maker community that build together, while always emphasising creativity.

: Toolkit

We offer a series of practical take-outs on how your team can implement these future strategies within your organisation, from thinking about micro-opportunities for more purpose-driven gaming experiences to considering collaborative options as part of the learning economy.

: Nike’s virtual 720 Air Store

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Book an expert from The Future Laboratory to deliver all of the key insights from our Gaming Futures research as a virtual or in-house presentation. From trainees to C-Suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.

The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops. Get in touch to find out more about our presentations.

: Dazed Beauty Digital Spa, UK


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Presentations Available

Browse our selection of trend presentations below and choose which inspirational insights you want delivered directly to your company, either in-house or virtually.

Do you require something more bespoke? If so, get in touch.

Hyperphysical Stores

Our new Hyperphysical Stores macrotrend presentation explores how e-commerce is accelerating to offer multi-layered and sometimes confusing experiences for customers and brands, while bricks-and-mortar shops are becoming bastions of extraordinary, sensorial moments. This presentation helps businesses tap into the Future Laboratory’s framework, The Four Es of Retail.

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Neo-collectivism

As our new macrotrend presentation reveals, brands will need to change from sellers to coordinators, blurring the boundaries between how we define a company, a community and a collective. Our Neo-collectivism presentation helps businesses tap into these community spaces, understand their massive potential and explore why we need to prepare for a neo-collectivist future.

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Betterverse Building

Is the metaverse a vain ideal or a new way that we’ll engage with cultural and commercial models as next-generation metizens come of age? Our new Betterverse Building presentation helps businesses to tap into this digital space where people can gather and interact with millions of virtual experiences at once. The metaverse will fundamentally transform the way we work, rest, play and engage with one another.

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Youth & Media Futures:
The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childhood – once a time of innocence – as a time for productivity. Choose from the Youth & Media Trends Rising or macrotrend presentation, sold separately or together as a collection featuring our annual sector research.

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Food & Drink Futures:
Redemptive Diets

At a time of global upheaval, brands and consumers are uniting to build future-fit, resilient food systems that support changing social values, protect precious resources and secure supply chains. Choose from the Food & Drink Trends Rising or macrotrend presentation, sold separately or together as a collection featuring our annual sector research.

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Luxury & Hospitality Futures:
Five States of Luxury

The luxury and hospitality sector is demonstrating impressive elasticity not only in weathering the global pandemic but also in its response to wider social and cultural happenings. Choose from the Luxury & Hospitality Trends Rising or the Five States of Luxury presentation, sold separately or together as a collection featuring our annual sector research.

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Synchronised Care:
On-demand Presentation Collection

Self-care as we know it is changing. Between calls to reject the wellness industrial complex and close the gap between widening health inequalities, a shift is under way. Choose from the Beauty, Health & Wellness Trends Rising presentation or the Synchronised Care macrotrend presentation, sold separately or together as a collection featuring our full annual sector research.

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Eco-venience Retail:
On-demand Presentation Collection

While 2020 showcased retail Darwinism at its most impactful, retail brands have also evolved at speed. In 2021 and beyond, end-to-end retail processes must be cost-effective, relevant, sustainable and beneficial not only for consumers but for retail brands too. Choose from the Retail Trends Rising presentation or the Eco-venience Retail macrotrend presentation, sold separately or together as a collection featuring our full annual sector research.

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The Great Acceleration:
Macrotrend Collection

The Covid-19 pandemic hasn’t just changed the world, it has accelerated the ways in which we engage with it and the technologies we use to do so. The Great Acceleration macrotrend presentations are designed for you and your team to engage with three new global macrotrends - Alternet Economies, Equilibrium Cities and Elastic Brands - set to radicalise 2021 and beyond.

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Retail Futures:
Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model. This presentation will help your brand to create conversations with future consumers, forging ahead across the multiple interactions and touchpoints that are emerging as the next frontiers of retail.

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Youth & Media Futures:
Reformation Generation

Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outdated societal systems. In this presentation, we explore how the institutions that have traditionally held society together – education, business, government and the mass media – no longer hold the power of governance they once did, leaving Generation Z to step in.

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Luxury & Hospitality Futures:
Omnilux Lifestyles

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world. In this digitally bolstered second existence, luxury is an omnipresent service. This presentation will help your brand to adapt to and follow customers in their daily routines. It will inspire you to dedicate new services, communications and modes of access to a new tier of luxury consumers.

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Food & Drink Futures:
Total Tastes

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states. This presentation will help your brand move away from messaging and imagery that suggest that healthy habits mean you must restrict or subtract in order to feel good. It will inspire you to adopt a more holistic approach to food and drink, and become increasingly connected.

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The Transformative Twenties:
Enlightened States

As consumers tire of photogenic pop-ups, immersive events and mass tourism as a form of social currency, Enlightened States explores how the experience economy is set to become more introspective and personal in the next decade, with consumers seeking new ways to explore their ever-changing selves. This presentation will help your brand to reconsider its role in the life of consumers by moving beyond transactional relationships.

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The Transformative Twenties:
Post-purpose Brands

As consumers question their consumption habits in light of the climate crisis, with many aiming to buy less, the brands of 2030 will have to fight to be the chosen ones. To do this, companies will need to focus on betterment: how they can be more ethical internally, and how they can help consumers live more sustainable lives. This presentation will help your brand to have a more honest and realistic conversation about sustainability and purpose.

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The Transformative Twenties:
Pleasure Revolution

Enjoyment will become a political act against the mechanisms of capitalism. We can now expect to see a more gracious approach to consumerism – where pleasure, inactivity and the desire to live ordinarily are as equally valid. This presentation will help your brand to engage with consumers by tapping into cultural micro-shifts, decoupling self-worth from aspiration, and championing the anti-striver and the slacker.

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Beauty & Wellness Futures:
Recuperative Living

Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives. This presentation will help your brand to become a supportive guide and friend to customers during a period of upheaval and anxiety.

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Gaming Futures

As rapid technological advancement and always-on culture proliferate globally, the culture of gaming is becoming increasingly mainstream. The wider world is having an impact on gaming, but equally, gaming is affecting the wider world. Our new Gaming Futures presentation helps businesses face the challenges of an increasingly anxious and connected audience in need for therapeutic, fluid and personalised gaming experiences.

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Banking Futures

In the era of consumers’ on-the-go and digital-first lifestyles, the banking Armageddon scenario can feel very real.In the coming years, fintech companies will see rapid evolution to the point of revolution, driven by technological and human advancements. Our new presentation delivers the insights and key rising trends to help you navigate this changing banking landscape.

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Haircare Futures

Consumers’ concern about damage and their embracing of natural textures offers new challenges for brands. Our new Haircare Futures presentation explores how cultural shifts around identity, the push for self-optimisation, forcing consumers to engage with the realities of global warming are driving new consumption patterns and development within the haircare industry.

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Branding Futures

In the coming decade branding will come to mean more than surface decoration.People, culture, experience, emotions and values will become essential ingredients for brands to create long lasting, wide reaching success with internal and external audiences. Our new Branding Futures presentation shows how a strong, clear and compelling purpose create long-lasting brands.

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Storytelling Futures

Until now, storytellers have focused on capturing consumers’ attention. But attention is no longer enough as the way people interact with media is changing. Our new Storytelling Futures presentation helps brands understand how storytelling is being challenged by new way of consuming stories and successfully reach their audience.

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On-the-go Futures

In the coming decade, we’ll see the evolution of a new type of traveler emerging alongside intelligent and responsive travel and on-the-go technology designed for today’s New Urban Nomads and cross-culture Bleisurites. Our new On-the-go Futures presentation demonstrates how these multifaceted consumers are abandoning traditional values and notions of on-the-go transit.

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Sustainability Futures

Consumers have lost faith in the ability of governments to tackle long-term issues concerning sustainability and are taking the matter into their own hands. A sustainable mission now underpins good business. Our new Sustainability Futures presentation demonstrates how a sustained approach to business growth can be adopted and replace the ruthless pursuit of profit.

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Do you require something more bespoke?

Get in touch to discuss presentations with a member of our team.


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