Branding Futures

Purpose: not a lofty ideal, but a strong tool for businesses’ financial health and competitiveness

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Overview

In the coming decade branding will come to mean more than surface decoration.

People, culture, experience, emotions and values will become essential ingredients for brands to create long lasting, wide reaching success with internal and external audiences.

Our new Branding Futures presentation shows how a strong, clear and compelling purpose create long-lasting brands. It is designed to help you to embrace the concept of branding with key value shifts and growth platforms uncovered to provide strategic tools to navigate in an increasingly purpose-driven future.

Top: Otherworld by The Dream Corporation, London
Right: Zalando Sneakernet by Superimpose
 

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PRESENTATION Zalando Sneakernet by Superimpose
HEADER Is Memory Data by The Dornbracht Research Lab at Milan Salone Internazionale del Mobile 2019

In this presentation

: Value Shifts

We assess how consumers are abandoning traditional notions of engagement and how the concept of branding is evolving, from the shift towards meaningful experiences that go beyond the product and foster real-life human connections to the need for collective strength, as human intelligence and emotional connections are becoming the cornerstones of the future.

: Growth Platforms

These are the key ingredients for businesses to embrace the concept of branding, in an age when brand and purpose mean more than ever before; Transformative Experiences, as stressed out consumers are looking for experiences that go beyond the here-and-the-now; and The Power of We, on how a new generation of spaces are nurturing real-life interactions to spark more meaningful connections between individuals.

: Is Memory Data by The Dornbracht Research Lab at Milan Salone Internazionale del Mobile 2019

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Book an expert from The Future Laboratory to deliver all of the key insights from our Branding Futures research as a virtual or in-house presentation. From trainees to C-Suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.

The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops. Get in touch to find out more about our presentations.

: Sushi Singularity by Open Meals Tokyo


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OVERVIEW Sushi Singularity by Open Meals Tokyo

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