The Transformative Twenties:
Post-purpose Brands

How to thrive in a post-purpose world

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Overview

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive technologies, new products and services will constantly evolve to meet our needs.

As consumers question their consumption habits in light of the climate crisis, with many aiming to buy less, the brands of 2030 will have to fight to be the chosen ones. To do this, companies will need to focus on betterment: how they can be more ethical internally, and how they can help consumers live more sustainable lives. 

This presentation will help your brand to have a more honest and realistic conversation about sustainability and purpose, and will show how you can work with consumers to improve and evolve on an emotional level. It features key trends, hard data, best-in-class case studies and consumer insight. Book this presentation to be delivered in-house or virtually and, as a consumer-facing brand, inspire your team to establish impactful new strategies.

Top: Prada Resort 2020 campaign
Right: Hot:Second by Karinna Nobbs, London
 

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In this presentation

: Hindsight

Using false purpose to add value has become morally and socially questionable. We explore how a new generation of digital natives will use data and technology to fuel betterment.

: Insight

Virtuous consumers expect brands to make sacrifices too. In this section, we’ll reveal how brands can act as consumer companions on the journey towards betterment.

: Foresight

As smart infrastructures become a reality, the role of brands will be as investors in data-driven innovation. Consumers will seek out brands that provide emotional and functional value – and are willing to pay a premium.

: Q&A Session and Toolkits

To conclude, The Future Laboratory shares practical strategies to harness these trends, from overhauling the influencer industry with a force-for-good approach to championing human interaction as a future marker of aspiration.

: Open Spaces

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Book an expert from The Future Laboratory to deliver all of the key insights from our Post-purpose Brands research as a virtual or in-house presentation. From trainees to C-suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.

The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops.

You can book this presentation separately, or as part of The Transformative Twenties macrotrend presentation collection, which also includes Pleasure Revolution and Enlightened States. Get in touch to find out more about our presentations.

: ASMR Earth by Onesal, Tokyo


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