As consumers question their consumption habits in light of the climate crisis, with many aiming to buy less, the brands of 2030 will have to fight to be the chosen ones. To do this, companies will need to focus on betterment: how they can be more ethical internally, and how they can help consumers live more sustainable lives.
This presentation will help your brand to have a more honest and realistic conversation about sustainability and purpose, and will show how you can work with consumers to improve and evolve on an emotional level. It features key trends, hard data, best-in-class case studies and consumer insight. Book this presentation to be delivered in-house or virtually and, as a consumer-facing brand, inspire your team to establish impactful new strategies.
Using false purpose to add value has become morally and socially questionable. We explore how a new generation of digital natives will use data and technology to fuel betterment.
Virtuous consumers expect brands to make sacrifices too. In this section, we’ll reveal how brands can act as consumer companions on the journey towards betterment.
To conclude, The Future Laboratory shares practical strategies to harness these trends, from overhauling the influencer industry with a force-for-good approach to championing human interaction as a future marker of aspiration.
: Open Spaces
Book an expert from The Future Laboratory to deliver all of the key insights from our Post-purpose Brands research as a virtual or in-house presentation. From trainees to C-suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.
The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops.
You can book this presentation separately, or as part of The Transformative Twenties macrotrend presentation collection, which also includes Pleasure Revolution and Enlightened States. Get in touch to find out more about our presentations.
: ASMR Earth by Onesal, Tokyo
Browse our selection of trend presentations below and choose which inspirational insights you want delivered directly to your company, either in-house or virtually.
Do you require something more bespoke? If so, get in touch.
Our new Hyperphysical Stores macrotrend presentation explores how e-commerce is accelerating to offer multi-layered and sometimes confusing experiences for customers and brands, while bricks-and-mortar shops are becoming bastions of extraordinary, sensorial moments. This presentation helps businesses tap into the Future Laboratory’s framework, The Four Es of Retail.
As our new macrotrend presentation reveals, brands will need to change from sellers to coordinators, blurring the boundaries between how we define a company, a community and a collective. Our Neo-collectivism presentation helps businesses tap into these community spaces, understand their massive potential and explore why we need to prepare for a neo-collectivist future.
Is the metaverse a vain ideal or a new way that we’ll engage with cultural and commercial models as next-generation metizens come of age? Our new Betterverse Building presentation helps businesses to tap into this digital space where people can gather and interact with millions of virtual experiences at once. The metaverse will fundamentally transform the way we work, rest, play and engage with one another.
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childhood – once a time of innocence – as a time for productivity. Choose from the Youth & Media Trends Rising or macrotrend presentation, sold separately or together as a collection featuring our annual sector research.
At a time of global upheaval, brands and consumers are uniting to build future-fit, resilient food systems that support changing social values, protect precious resources and secure supply chains. Choose from the Food & Drink Trends Rising or macrotrend presentation, sold separately or together as a collection featuring our annual sector research.
The luxury and hospitality sector is demonstrating impressive elasticity not only in weathering the global pandemic but also in its response to wider social and cultural happenings. Choose from the Luxury & Hospitality Trends Rising or the Five States of Luxury presentation, sold separately or together as a collection featuring our annual sector research.
Self-care as we know it is changing. Between calls to reject the wellness industrial complex and close the gap between widening health inequalities, a shift is under way. Choose from the Beauty, Health & Wellness Trends Rising presentation or the Synchronised Care macrotrend presentation, sold separately or together as a collection featuring our full annual sector research.
While 2020 showcased retail Darwinism at its most impactful, retail brands have also evolved at speed. In 2021 and beyond, end-to-end retail processes must be cost-effective, relevant, sustainable and beneficial not only for consumers but for retail brands too. Choose from the Retail Trends Rising presentation or the Eco-venience Retail macrotrend presentation, sold separately or together as a collection featuring our full annual sector research.
The Covid-19 pandemic hasn’t just changed the world, it has accelerated the ways in which we engage with it and the technologies we use to do so. The Great Acceleration macrotrend presentations are designed for you and your team to engage with three new global macrotrends - Alternet Economies, Equilibrium Cities and Elastic Brands - set to radicalise 2021 and beyond.
As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model. This presentation will help your brand to create conversations with future consumers, forging ahead across the multiple interactions and touchpoints that are emerging as the next frontiers of retail.
Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outdated societal systems. In this presentation, we explore how the institutions that have traditionally held society together – education, business, government and the mass media – no longer hold the power of governance they once did, leaving Generation Z to step in.
The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world. In this digitally bolstered second existence, luxury is an omnipresent service. This presentation will help your brand to adapt to and follow customers in their daily routines. It will inspire you to dedicate new services, communications and modes of access to a new tier of luxury consumers.
The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states. This presentation will help your brand move away from messaging and imagery that suggest that healthy habits mean you must restrict or subtract in order to feel good. It will inspire you to adopt a more holistic approach to food and drink, and become increasingly connected.
As consumers tire of photogenic pop-ups, immersive events and mass tourism as a form of social currency, Enlightened States explores how the experience economy is set to become more introspective and personal in the next decade, with consumers seeking new ways to explore their ever-changing selves. This presentation will help your brand to reconsider its role in the life of consumers by moving beyond transactional relationships.
As consumers question their consumption habits in light of the climate crisis, with many aiming to buy less, the brands of 2030 will have to fight to be the chosen ones. To do this, companies will need to focus on betterment: how they can be more ethical internally, and how they can help consumers live more sustainable lives. This presentation will help your brand to have a more honest and realistic conversation about sustainability and purpose.
Enjoyment will become a political act against the mechanisms of capitalism. We can now expect to see a more gracious approach to consumerism – where pleasure, inactivity and the desire to live ordinarily are as equally valid. This presentation will help your brand to engage with consumers by tapping into cultural micro-shifts, decoupling self-worth from aspiration, and championing the anti-striver and the slacker.
Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives. This presentation will help your brand to become a supportive guide and friend to customers during a period of upheaval and anxiety.
As rapid technological advancement and always-on culture proliferate globally, the culture of gaming is becoming increasingly mainstream. The wider world is having an impact on gaming, but equally, gaming is affecting the wider world. Our new Gaming Futures presentation helps businesses face the challenges of an increasingly anxious and connected audience in need for therapeutic, fluid and personalised gaming experiences.
In the era of consumers’ on-the-go and digital-first lifestyles, the banking Armageddon scenario can feel very real.In the coming years, fintech companies will see rapid evolution to the point of revolution, driven by technological and human advancements. Our new presentation delivers the insights and key rising trends to help you navigate this changing banking landscape.
Consumers’ concern about damage and their embracing of natural textures offers new challenges for brands. Our new Haircare Futures presentation explores how cultural shifts around identity, the push for self-optimisation, forcing consumers to engage with the realities of global warming are driving new consumption patterns and development within the haircare industry.
In the coming decade branding will come to mean more than surface decoration.People, culture, experience, emotions and values will become essential ingredients for brands to create long lasting, wide reaching success with internal and external audiences. Our new Branding Futures presentation shows how a strong, clear and compelling purpose create long-lasting brands.
Until now, storytellers have focused on capturing consumers’ attention. But attention is no longer enough as the way people interact with media is changing. Our new Storytelling Futures presentation helps brands understand how storytelling is being challenged by new way of consuming stories and successfully reach their audience.
In the coming decade, we’ll see the evolution of a new type of traveler emerging alongside intelligent and responsive travel and on-the-go technology designed for today’s New Urban Nomads and cross-culture Bleisurites. Our new On-the-go Futures presentation demonstrates how these multifaceted consumers are abandoning traditional values and notions of on-the-go transit.
Consumers have lost faith in the ability of governments to tackle long-term issues concerning sustainability and are taking the matter into their own hands. A sustainable mission now underpins good business. Our new Sustainability Futures presentation demonstrates how a sustained approach to business growth can be adopted and replace the ruthless pursuit of profit.