The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states.
Our presenters reveal how our appetites are becoming more holistic as we reach new levels of understanding about how diet affects our mental, emotional and physical wellbeing. From basic needs to sensory pleasures, we eat for many reasons. Increasingly, however, consumers are choosing foods for the functions they offer as well as the pleasure they provide. As the food-as-medicine movement enters the mainstream, new models of what it means to be well are reaffirming eating and drinking as fundamental forms of self-care.
This presentation will help your brand move away from messaging and imagery that suggest that healthy habits mean you must restrict or subtract in order to feel good. It will inspire you to adopt a more holistic approach to food and drink, and become increasingly connected to the evolving definitions of wellness and self-care in the inter-Covid era. It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Total Tastes.
You can book this as a virtual or in-house presentation below.
The pandemic, upstream eating and social media have shaped new models of what it means to be well. Shifts that have led to Total Tastes include dietary responses to Covid-19.
: Insight
As we reconsider attitudes to balance, the intersection between mind and body is driving new approaches to our diets.
: Foresight
In order to cater for this total mindset, brands will need to consider how different aspects of the food value chain can tap into nutrition and positive living in appealing, accessible ways.
: Q&A Session and Toolkits
To conclude, our strategic foresight researchers share practical strategies to harness these trends, from overhauling the influencer industry with a force-for-good approach to championing human interaction as a future marker of aspiration.
: High Rhode by Kin Euphorics
Book Now
Book an expert from The Future Laboratory to deliver all of the key insights from our Food & Drink Futures 2020 research as a virtual or in-house presentation. From trainees to C-Suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.
The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops. Get in touch to find out more about our presentations.
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