How to reshape your customer relationship for a new, touch-deprived world
Overview
Consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation.
Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives.
This presentation will help your brand to become a supportive guide and friend to customers during a period of upheaval and anxiety. It will inspire you to embrace new opportunities to create new products, services, experiences and lines that are part of their daily self-care rituals. It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Recuperative Living.
As Covid-19 spread across the world, consumers searched for immunity-boosting supplements and authentic advice. We explore how this drove brands to take a humble approach to customer interactions.
: Insight
Now rehabilitation is manifesting as new services and experiences. In this section, we reveal how this positions brands as indispensable guardians in helping touch-anxious consumers navigate a way of living.
: Foresight
As the physical customer experience is upended, we examine how digital tools will drive a future of hyper-personal phygital experiences for consumers reliant on brands to keep them safe and well.
: Q&A Session and Toolkits
To conclude, our strategic foresight researchers share practical strategies to harness these trends, from overhauling the influencer industry with a force-for-good approach to championing human interaction as a future marker of aspiration.
: Biossance
Book Now
Book an expert from The Future Laboratory to deliver all of the key insights from our Beauty & Wellness Futures 2020 research as a virtual or in-house presentation. From trainees to C-Suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.
The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops. Get in touch to find out more about our presentations.
