UK Trend Briefing 2018 In-house Presentation | The Future Laboratory
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Trend Briefing 2018: The Moral Uprising

Morality Recoded, the Post-growth Society and Subconscious Commerce: the macrotrends shaping business futures.

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In an age of ‘move fast, break things’ there is a realisation that innovation is causing as many problems as it seeks to address. And as brands’ relationships with customers’ private lives reach unprecedented levels of intimacy, the responsibilities that come with this can no longer be ignored.

Society’s very concept of morality is undergoing a paradigm shift, as value systems are rearranged in response to the unique conditions of the post-reality check landscape. 

Our new in-house presentation asks the awkward questions about how we define morality in the age of big data. With in-depth analysis of the key macrotrends shaping business futures, we shed light on the practices that brands need to adopt in order to thrive in the next phase of consumption, untethered from the fixation on endless growth. Learn how to harness The Moral Uprising, navigate the shift from materialistic purchases to meaningful transactions, and help build a much-needed new moral code.

: Top: The Altar by Levi van Veluw
: Right: We Are Energy by Asif Khan, Astana Expo, Kazakhstan


In this presentation we examine:

: Morality Recoded

Having promised liberation, the internet has emerged as a tool for manipulation and subjugation, helping to create a global empathy deficit. Standing on the cusp of new technological frontiers, we investigate how brands can become moral leaders in these times of turbulence, fostering a culture of ethical innovation and embedding new codes of conduct into emerging digital spaces.

: Post-growth Society

More than ever, growth in world economies takes place irrespective of individuals’ health, equality and happiness. But we are now moving towards an empathic, human-centric understanding of how the components of an advanced society are formed. We explore how to apply new metrics of growth to your business, looking towards markers of wellbeing, emotional fulfilment and social good.

: Subconscious Commerce

Today’s consumers demand levels of convenience so extreme that it is fast becoming difficult to distinguish between product discovery, purchase moment and private life. As brand touchpoints draw ever closer to people’s day-to-day experiences, we look at how businesses can renegotiate their customer relationships to take into account ever-greater degrees of intimacy, responsiveness and responsibility.

: Hive View home security camera by Yves Beha

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‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next.’

Maya Draisin, associate publisher and head of marketing, Wired

Are you looking for a quick and compelling way to share the insight from our Trend Briefing 2018 with your team? Perhaps you have an event that requires a thought-leading and inspiring keynote. If so, our skilled analysts will bring the visually arresting presentations to life at a venue of your choice.

Our in-house presentations feature insights from the event and connect business leaders with the latest trends, innovations and changes in consumer behaviour in a live, interactive environment. They are designed to inspire ideas and provide a practical guide to implementing strategies that help build a future that is fit for all. 

For more information, or to book this presentation for your own business or event, please complete your details on the following 'Book Now' contact form.

Please fill the form below and a member of our team will be in touch.


Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Philippa Wagner, Strategic Insight Director, The Future Laboratory

By anticipating macro-cultural changes, Philippa defines what trends and cultural behaviour shifts will mean for brands to create future-focused innovation for future growth. With a master’s degree from The Royal College of Art and a design and fashion futures background, over the past 20 years she has helped shaped the future of brands across the beauty, automotive, technology and apparel sectors, and helped shape their brand futures through the language of trends. She is also senior visiting lecturer at Central Saint Martins on the Material Futures MA course as well as a regular contributor to Viewpoint magazine.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Ruth Marshall-Johnson, Foresight Director, The Future Laboratory

Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication and speaker at international seminars.

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