LS:N Global
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Distilling years of expert insights, in-depth qualitative research and the latest statistical evidence, discover and be inspired by the most important global consumer macro and micro trends of tomorrow.


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Daily insights, provocative thought starters, market reports, big ideas and ethnographic research created by our hive mind of specialist researchers, strategists and Futures 100 contributors.

Design Directions

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Translate the most influential emerging consumer trends into practical designs, colour palettes and materials that will enable your brand to harness what is new and next.


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Explore in detail the variety of day-to-day lifestyle and consumption choices of the emerging consumer tribes through our original ethnographic film series.

Trend Tracker

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We monitor the evolution of key trends so our clients can confidently anticipate how they will impact their business and consumers.

Far Futures

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What is the future of the workplace? How will your products interact with smart cities? Through the lens of a speculative 2030 scenario, we outline how businesses can start making the future happen today.

‘I’m forever on LS:N Global, pulling off snippets and having discussions in different areas of the business about what this could mean for us and how the insights could inspire us.’

Lottie Tarpey, product manager
Marks & Spencer    

‘LS:N Global is a unique and valuable resource that keeps on top of global trends that shape the way consumers think, feel and engage with brands.’

Gaynor Edwards, senior brand experience manager, global marketing team

‘Several years ago I wanted to see how accurate trend agency predictions really were. So I spent some time poring over a selection of reports from the leading agencies, 12 months after they had been published. The Future Laboratory was the clear winner, correctly predicting a range of trends I had seen emerge over the course of that year. I’ve been an admirer of its unique and compelling insights ever since.’

Hew Leith, head of B2B and corporate PR
M&C Saatchi PR  

‘For me The Future Laboratory is the authority on prediction in terms of retail, consumerism and changing social patterns. LS:N Global is an extremely useful tool that aids our team in their research, and informs our varied and busy marketing calendar.’

Linda Hewson, creative director

‘The site is not only filled with stunning imagery and valuable editorial, it’s also simple to navigate and constantly inspiring. When I needed some support for a specific project, the response was fantastic, the team gave me an array of examples to reinforce my point, delivered quickly and efficiently.’

Rebecca Fleming, senior planner
Leo Burnett


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