Innovation Debrief 2025–2026

With eyes on 2025–2026, our annual report delves into 50 signals emerging from the margins.

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Discover the latest innovations and campaigns in your industry with a sample from our Innovation Debrief report

The Innovation Debrief 2025–2026 report is your annual field guide to the fringes of culture, commerce and creativity. Rather than chasing mainstream trends, it dives into unexpected spaces – from AI-powered beauty to pastries made from air – spotlighting where true innovation is happening.

The full report is structured around 10 themed sections, each revealing new behaviours, business strategies and opportunities for bold brands. 

The Future Laboratory offers a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, we inspire and future-proof organisations.

Book a meeting with the team to find out more.

 

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