Retail Futures : Culture-coded Retail
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We are entering an era of Culture-coded Retail, where brands offer physical destinations tailored for the emerging transformation economy.
Successful stores are evolving – still enriching, emotional, ethereal and exclusive – but increasingly cultural, connective and customised too. Consumers are tired of underwhelming, understocked stores and the online ‘sell, sell, sell’ of TikTok Shop or Instagram Reels, where influencer impact is waning. Instead, they seek retail that is culturally entertaining and emotionally connective.
This is the latest macrotrend report published on LS:N Global, a subscription-based trends intelligence service by The Future Laboratory.
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