Sports & Leisure Futures Report
Explore the latest trends in the sports & leisure sector
Discover all the insights from the 2024–2025 Sports & Leisure sector report, which introduces our Game-Changers: The Future of Sports Fandom macrotrend.
This report analyses the behavioural shifts driving forward the sports sector and provides case studies and consumer insights from fashion and technology and other industries to help you understand and capitalise on the business opportunities ahead.
The Future Laboratory offers a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, we inspire and future-proof organisations. Book a meeting with the team to find out more.
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Pre-teen Protein
Gen Alpha and their parents seek to fortify their physical health and appearance
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SkipFit
New research suggests that rope jumping can benefit brains and bones
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Brand Debrief: Alo Yoga
Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand
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