Instigate debate, challenge thinking and generate opportunities by booking The Future Laboratory’s world-class presenters to deliver an incisive trend presentation or trend workshop to uncover new areas for growth.
Our visually arresting multimedia presentations demonstrate exactly how future trends, markets and consumer thinking can be applied to your category – and your brand.
Choose from our curated selection of trend presentations, with topics such as luxury, retail and food & drink, or brief us for a bespoke presentation adapted to the needs of your business and delivered in this new way of digital working and connectivity.
Get in touch below to book a virtual presentation, and make sure that your time spent working from home is intellectually as well as commercially stimulating.
The Great Acceleration macrotrend presentations are designed for you and your team to engage with three new global macrotrends set to radicalise 2021 and beyond.
Perhaps you want to equip your team with the latest trends and practical insights, or maybe you are looking for an inspiring keynote to share with your entire company.
These 30-minute presentations can be watched online and on demand at your own convenience. Choose from each of the three new macrotrend on-demand video presentations, sold separately or as a 360-degree collection for a discounted rate.
Each presentation includes a free downloadable PDF of the accompanying macrotrend report, usually worth £350.
Our team have crafted a series of foresight presentations covering topics such as the future of gaming, retail, customer experience, sustainability, the changing experience economy, and many more. Browse our selection of trend presentations below and choose which inspirational insights you want delivered directly to your company.
Do you require something more bespoke? If so, get in touch.
The Covid-19 pandemic hasn’t just changed the world, it has accelerated the ways in which we engage with it and the technologies we use to do so. The Great Acceleration macrotrend presentations are designed for you and your team to engage with three new global macrotrends - Alternet Economies, Equilibrium Cities and Elastic Brands - set to radicalise 2021 and beyond.
As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model. This presentation will help your brand to create conversations with future consumers, forging ahead across the multiple interactions and touchpoints that are emerging as the next frontiers of retail.
Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outdated societal systems. In this presentation, we explore how the institutions that have traditionally held society together – education, business, government and the mass media – no longer hold the power of governance they once did, leaving Generation Z to step in.
The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world. In this digitally bolstered second existence, luxury is an omnipresent service. This presentation will help your brand to adapt to and follow customers in their daily routines. It will inspire you to dedicate new services, communications and modes of access to a new tier of luxury consumers.
The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states. This presentation will help your brand move away from messaging and imagery that suggest that healthy habits mean you must restrict or subtract in order to feel good. It will inspire you to adopt a more holistic approach to food and drink, and become increasingly connected.
As consumers tire of photogenic pop-ups, immersive events and mass tourism as a form of social currency, Enlightened States explores how the experience economy is set to become more introspective and personal in the next decade, with consumers seeking new ways to explore their ever-changing selves. This presentation will help your brand to reconsider its role in the life of consumers by moving beyond transactional relationships.
As consumers question their consumption habits in light of the climate crisis, with many aiming to buy less, the brands of 2030 will have to fight to be the chosen ones. To do this, companies will need to focus on betterment: how they can be more ethical internally, and how they can help consumers live more sustainable lives. This presentation will help your brand to have a more honest and realistic conversation about sustainability and purpose.
Enjoyment will become a political act against the mechanisms of capitalism. We can now expect to see a more gracious approach to consumerism – where pleasure, inactivity and the desire to live ordinarily are as equally valid. This presentation will help your brand to engage with consumers by tapping into cultural micro-shifts, decoupling self-worth from aspiration, and championing the anti-striver and the slacker.
Brands have switched direction and are now focused on the home, as well as products and services linked to rehabilitation to help anxious consumers through this inter-Covid period. They are looking ahead to ensure they are able to play a recuperative role in consumers’ lives. This presentation will help your brand to become a supportive guide and friend to customers during a period of upheaval and anxiety.
As rapid technological advancement and always-on culture proliferate globally, the culture of gaming is becoming increasingly mainstream. The wider world is having an impact on gaming, but equally, gaming is affecting the wider world. Our new Gaming Futures presentation helps businesses face the challenges of an increasingly anxious and connected audience in need for therapeutic, fluid and personalised gaming experiences.
In the era of consumers’ on-the-go and digital-first lifestyles, the banking Armageddon scenario can feel very real.In the coming years, fintech companies will see rapid evolution to the point of revolution, driven by technological and human advancements. Our new presentation delivers the insights and key rising trends to help you navigate this changing banking landscape.
Consumers’ concern about damage and their embracing of natural textures offers new challenges for brands. Our new Haircare Futures presentation explores how cultural shifts around identity, the push for self-optimisation, forcing consumers to engage with the realities of global warming are driving new consumption patterns and development within the haircare industry.
In the coming decade branding will come to mean more than surface decoration.People, culture, experience, emotions and values will become essential ingredients for brands to create long lasting, wide reaching success with internal and external audiences. Our new Branding Futures presentation shows how a strong, clear and compelling purpose create long-lasting brands.
Until now, storytellers have focused on capturing consumers’ attention. But attention is no longer enough as the way people interact with media is changing. Our new Storytelling Futures presentation helps brands understand how storytelling is being challenged by new way of consuming stories and successfully reach their audience.
In the coming decade, we’ll see the evolution of a new type of traveler emerging alongside intelligent and responsive travel and on-the-go technology designed for today’s New Urban Nomads and cross-culture Bleisurites. Our new On-the-go Futures presentation demonstrates how these multifaceted consumers are abandoning traditional values and notions of on-the-go transit.
Consumers have lost faith in the ability of governments to tackle long-term issues concerning sustainability and are taking the matter into their own hands. A sustainable mission now underpins good business. Our new Sustainability Futures presentation demonstrates how a sustained approach to business growth can be adopted and replace the ruthless pursuit of profit.
Affluent consumers are challenging what it means to be wealthy, highlighting new values centred on curiosity, flexibility and discovery. Our new Luxury & Hospitality Futures in-house presentation uncovers the insights and rising trends to help you navigate the future of luxury. From the hotels of tomorrow to new advertising frontiers, we explore how brands are responding to a more liberated luxury consumer.
The health and wellness sector has perpetuated a narrative of fitter, stronger and more zen, which, conversely, is leading to burnout. Consumers are calling on brands to stop feeding into our anxiety-laden culture and instead help them slow down and focus on what wellness really means to them. Our new in-house presentation uncovers the insights and rising trends to help you understand where the health and wellness sector is heading.
The retail sector is undergoing a paradigm shift as consumers look for more meaningful interactions with retailers. Many retailers have been slow to respond to these changes, missing valuable opportunities to thrive in this fast-changing landscape. Our new in-house presentation uncovers the insights and rising trends to help you navigate the future of retail.
Brands and institutions are powering the rise of a new Resilience Culture, challenging consumers to explore physical and mental extremes. Our new in-house presentation provides strategic tools to build resilience culture into your brand and equips you with the tools to thrive in this age of self-censorship, hyper-safe spaces and comfort zone culture.
For centuries, society has been structured around the concept of the married couple, or coupling, while single people have been stigmatised and stereotyped. As marriage rates decline, more and more people are living alone and buying for one. Our new in-house presentation explains how this uncoupling of society will affect consumption.
The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other solid matter. This digital layer is becoming seamlessly integrated into our lives. Our new presentation offers an overview of these new materials and technologies.
Emerging food and drink trends reflect changing consumer attitudes to health, convenience and provenance. We’ve researched extensively the market shifts that will define this sector in the years ahead. Our new in-house presentation delivers all of the key insights from our Food & Drink Futures Forum 2018 at your own event or business.
At a time when Silicon Valley is under pressure to be more accountable, this presentation uncovers how consumers’ moral values are changing their expectations of brands. Our presentation investigates how brands can become moral leaders in these turbulent times and foster a culture of ethical innovation.
The old certainties of gender have fallen away. Men are embracing more diverse narratives around masculinity and women are pushing for more honest representation of their sex. This presentation considers how both masculinity and femininity are being reframed, and explains how brands can be a force for real change.
Our collective understanding of what it means to be a man is undergoing a radical shift. In the wake of the #metoo uprising of 2017, new and more nuanced versions of masculinity have been emerging that go beyond physical strength and dominance. Our new in-house presentation will inspire your team to become part of the solution to toxic masculinity and engage with new consumer attitudes.
This year, we’ve published three new macrotrends – Pleasure Revolution, Enlightened States and Post-purpose Brands. All explore the major shifts of the new decade, which we’ve named The Transformative Twenties. Discover each of our macrotrend presentations – or book them together all as The Transformative Twenties presentation.
We have reached a period of moral reckoning. Having promised liberation, the internet has emerged as a tool for manipulation and subjugation, helping create a global empathy deficit. Our new in-house presentation examines how societal morals are being affected by the next stage of the Information Age, lighting the way ahead for innovators seeking to better align technology with ethics.
We are entering a new era of considered consumption. As the environmental and social impact of non-stop economic growth becomes ever more apparent, there is a shift from materialistic purchases to meaningful transactions. Our new in-house presentation examines how we can measure growth in a way that is beneficial to ourselves as well as to our economies.
Shopping is no longer a conscious pursuit, more a permanent state of being. Consumers’ desire for hyper-convenience and business’s ability to use our data means the traditional rules of engagement no longer apply. Our new in-house presentation will help businesses face the challenges of a post-shelf, post-packaging world and get closer to customers through retail opportunities.
In an age of ‘move fast, break things’ there is a realisation that innovation is causing as many problems as it seeks to address. Society’s very concept of morality is undergoing a paradigm shift. Our new in-house presentation will help you navigate the change from materialistic purchases to meaningful transactions and build a much-needed new moral code.
In an era of growing man-made pressure on our natural and built environments, our relationship with the places where we work, live, shop and play are changing radically and fast. Our strategic foresight team and placemaking specialists can help you to chart a path to future success as new and unexpected competitors enter your professional arena.
As culture evolves at an increasingly rapid pace, brands must ensure that their internal work culture reflects wider societal shifts. Our Brand Internal Culture 2020 in-house presentation is an insightful examination of the rising trends that companies can harness to reframe their working practices in the next decade.
Co-opted by marketers, experience has become a buzzword that is overused, misunderstood and has become devoid of value. With audiences uninterested in advertising and failing to engage with branded content, experience brings hope to brands in terms of connection. Our in-house presentation is designed to help your team take advantage of the rich opportunities for experiential engagement in the next decade.
From poor working practices to the painfully slow adoption of AI, the fashion industry is reaching a tipping point. Brands in the sector will increasingly need to look beyond its boundaries to inspire meaningful and memorable change. Our in-house Fashion Futures presentation explores these topics in detail to better understand the issues that are keeping fashion CEOs up at night and the strategic foresight needed to manage them.
With urban city centres increasingly enveloped in clouds of harmful smog, air pollution is a key concern for consumers around the world. There is an urgent need for brands to develop new products and services that will tackle this growing health crisis. Our in-house Anti-pollution Futures presentation features pertinent market insights and the strategic foresight necessary to apply them.
Today’s always-on customers demand seamless service, but the gap between their expectations and retailers’ responses is widening. As interactions become faster and shallower, brand loyalty is increasingly hard-won. Our Future of Service in-house presentation will equip your team with the strategic tools to build enhanced, future-proof service offers that turn customers into life-long brand partners.
Female Futures is an in-depth look at the current landscape of female entrepreneurialism and highlights an emerging attitude driven by members of Generation Z wanting a better reflection of their inclusive reality. Our in-house presentation examines the concepts of power and diversity among entrepreneurs to encourage you to formulate the strategies your business needs to apply in order to remain fit for the future.
This in-house presentation will help your brand to demystify the world’s largest generation in an age of virtual existence, peer-to-peer therapists and self-discovery curriculums. It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Paradox Personas. This presentation will inspire your team to establish impactful new strategies to reach Generation Z.
Combining data analysis, desk research and expert insights based on the futures subject of your choice, we can create bespoke presentations or tailor our futures presentations to suit the needs of your business.
To share your brief or to discuss dates and bookings, get in touch below.
‘Your presentation messages reverberated through the day and into the evening during our Leaders Summit in Lisbon. Thank you again for a thought-provoking presentation.’
Brenda Fiala, global vice-president of strategy, insights and analytics
‘The Future Laboratory’s presentation did exactly what we wanted it to – give a glimpse of even further ahead, in a compelling and engaging way, to prepare for what brands need next.’
Vice-president of Marketing, Condé Nast
‘Our Beauty Futures project really paid off and everyone is very happy with the output. Looking forward to future work.’
Tom Vince, vice-president,
CMI Innovation Team
Our team of researchers, analysts, strategists and editors are available to deliver presentations in a number of formats. From inspirational company keynotes to expert panels, thought-leadership events, training programmes and workshops – find out more about our world-class speakers below.
Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.
Kathryn joined The Future Laboratory in 2016, and is deputy editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.
Chris is responsible for delivering the company’s global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in major cities around the world. Clients who have booked his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Chanel, Harrods, Aldo and H&M.
Martin is editor-in-chief LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.
As Generation Z expert at The Future Laboratory, Holly's work shapes trends intelligence platform LS:N Global, including micro and macro trend reports, renowned Trend Briefing events and Futures Forums. Joining the team in 2016, Holly also helps clients, from Spotify to Vans, harness youth culture trends, as well as presenting insight-packed keynotes.
Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.