A new wave of sophisticated emodiversity is ushering in an era in which people are obsessed with how everything makes them feel.
From tracking their steps to monitoring their mindfulness, people have raised their personal awareness across all areas of their lives. In the new era of emodiversity, brands that design memorable, poignant and surprising experiences will win out by increasing a sense of deep audience connection.
Top: Samsung Feel More Campaign by CHI & Partners
Right: Cove App by Humane Engineering, London
A new reactionary mood means people now want to experience a more nuanced spectrum of emotions, plus we show how The Optimised Self, Humanised Tech and New Compound Emotions are driving change.
We probe the renewed cultural focus on communicating with emotion, and show how brands are building empathetic experiences, and capturing emotional data to make personal recommendations.
Apps that help people cope with their emotions are on the rise, and consumers will be able to tailor their emotions at will through the meeting of technology and pharmacology.
We offer an initial checklist of the building blocks you need in order to master the new language of emotionally vibrant consumer communications.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
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Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.