The notion of the core social unit is changing as the era of the nuclear family reaches the end of its lifecycle.
Our Neo-kinship in-house presentation looks at what paradigm will replace it, with online relationships and increasingly sophisticated artificial intelligence contributing to our emotional, social and economic wellbeing. From chatbots to virtual assistants and artificial influencers, we map out new routes for brands to meet the family.
Top: Fear and Love campaign for The Design Museum, London. Image by Thomas Traum
Right: ElliQ by Intuition Robotics, UK
Rapidly evolving artificial intelligence, a work culture that makes it harder to spend time face to face with loved ones, and more extended families living apart across wide geographical areas.
AI assistants taking on more domestic roles including child rearing, robots acting as surrogate friends, and hanging out beyond the constraints of the physical world in social virtual reality.
Cyber assistants developing more household agency and taking on purchasing decisions, humanoid dating, chatbots that foster intimacy by acting like real celebrities or even deceased relatives.
We present strategic tools to implement strategies such as becoming a brand parent, delivering personalised, one-to-one customer service via intelligent bots, and devising support systems for geographically dispersed family groups.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next.’
Maya Draisin, associate publisher and head of marketing, Wired
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.
For more information, or to book this presentation for your own business or event, please complete your details on the following 'Book Now' contact form.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.