As more consumers focus on self-improvement, inclusivity and accessibility will come to define the health and wellness sector this year. But what other trends are driving key shifts, and how can you apply them to your business?
2018 will be the year in which inclusivity trumps privilege, with wellness communities becoming embedded into the fabric of cities, and health becoming the definitive consumer concern. From the rebranding of male medicare, to the growing interest in neuro-sensitive architecture, our researchers have identified five rising trends that every health and wellness brand needs to be aware of – and action – today.
Top: Hims, US
Right: Jessamyn Stanley author of Every Body Yoga
: Global Snapshot
We examine the markets that are helping to shape the global health and wellness sector. From the desire for buildings that boost wellness, to a surging interest in the microbiome, we examine how consumers are looking to shape their environment to better foster wellbeing and how science is consolidating the connection between mind and body and opening up new areas for brands to explore.
: Trends Rising
Women take control of their bodies in Modern Fertility; food tracking apps grow intelligent in AI Advisors; men’s health problems are rebranded in Modern Male Medicare; and gyms push their clients to mental and physical extremes as they search for optimisation in Extreme Therapies.
We offer a series of practical take-outs on how your team can implement these future strategies within your organisation, from creating mental health support networks to designing accessible fitness spaces.
: Particle Fever SS17
: Manifest 1.0, Brooklyn. Photography by Julie Molloy
‘The Future Laboratory’s presentation did exactly what we wanted it to do – offer a glimpse of even further ahead in a compelling and engaging way to prepare brands for what they need to do next.’
Maya Draisin, associate publisher and head of marketing, Wired
In this multi-section presentation, we provide facts, case studies and expert foresight to enable you to future-proof your business for the wellness industry of tomorrow, and equip you with the strategic knowledge needed to develop new market opportunities.
For more information, or to book this presentation for your own business or event, please complete your details on the following 'Book Now' contact form.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.