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Health & Wellness

Decode 2018's Essential Trends

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Overview

As more consumers focus on self-improvement, inclusivity and accessibility will come to define the health and wellness sector this year. But what other trends are driving key shifts, and how can you apply them to your business?

2018 will be the year in which inclusivity trumps privilege, with wellness communities becoming embedded into the fabric of cities, and health becoming the definitive consumer concern. From the rebranding of male medicare, to the growing interest in neuro-sensitive architecture, our researchers have identified five rising trends that every health and wellness brand needs to be aware of – and action – today.

Top: Hims, US
Right: Jessamyn Stanley author of Every Body Yoga

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In this presentation we examine:

Global Snapshot

We examine the markets that are helping to shape the global health and wellness sector. From the desire for buildings that boost wellness, to a surging interest in the microbiome, we examine how consumers are looking to shape their environment to better foster wellbeing and how science is consolidating the connection between mind and body and opening up new areas for brands to explore.

Trends Rising

Women take control of their bodies in Modern Fertility; food tracking apps grow intelligent in AI Advisors; men’s health problems are rebranded in Modern Male Medicare; and gyms push their clients to mental and physical extremes as they search for optimisation in Extreme Therapies.

Toolkit

We offer a series of practical take-outs on how your team can implement these future strategies within your organisation, from creating mental health support networks to designing accessible fitness spaces.

: Particle Fever SS17
: Manifest 1.0, Brooklyn. Photography by Julie Molloy

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Book now

‘The Future Laboratory’s presentation did exactly what we wanted it to do – offer a glimpse of even further ahead in a compelling and engaging way to prepare brands for what they need to do next.’

Maya Draisin, associate publisher and head of marketing, Wired

In this multi-section presentation, we provide facts, case studies and expert foresight to enable you to future-proof your business for the wellness industry of tomorrow, and equip you with the strategic knowledge needed to develop new market opportunities.

For more information, or to book this presentation for your own business or event, please complete your details on the following 'Book Now' contact form.

Speakers

Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Trevor Hardy, CEO, The Future Laboratory

Trevor joined The Future Laboratory as CEO in 2014. He is responsible for the overall growth of the business: diversifying our products and services, expanding the countries in which we operate and creating new partnerships. He is creative, entrepreneurial with a strong commercial focus and has always been passionate about helping brands prepare for what is next.

Philippa Wagner, Strategic Insight Director, The Future Laboratory

By anticipating macro-cultural changes, Philippa defines what trends and cultural behaviour shifts will mean for brands to create future-focused innovation for future growth. With a master’s degree from The Royal College of Art and a design and fashion futures background, over the past 20 years she has helped shaped the future of brands across the beauty, automotive, technology and apparel sectors, and helped shape their brand futures through the language of trends. She is also senior visiting lecturer at Central Saint Martins on the Material Futures MA course as well as a regular contributor to Viewpoint magazine.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Ruth Marshall-Johnson, Foresight Director, The Future Laboratory

Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication and speaker at international seminars.

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