Consumers unable to afford the lifestyles they aspire to are demanding change. While consumer trust in banks, governments and the media is at an all-time low, business is thriving. Innovative organisations are stepping in where governments are failing to create real social change and achieve their long-term goals.
In this presentation we show why and how brands are shifting from employers to educators, tenants to placemakers, profit-driven to community-driven, hierarchical to decentralised and product-led to service-led, and offer practical tips on how to create real value in the collaborative economy.
Top: Anywhen Hyundai Commission 2016 at The Tate Turbine Hall, London. Installation by
Right: Beyond by Veuve Clicquot and Fabrica, Milan. Photography by Federica Simoni.
Discontent and disillusionment as an aspirational culture fails to live up to expectations; a backlash against so-called sharing economy platforms; and the Citizen Altruism emerging in a post-ownership culture.
Brands investing in education as a retainer tool and to plug the skills shortage; businesses embracing the peer-to-peer model in their futures strategies; and brands kick-starting urban regeneration in the absence of government funding.
The utilities market is being disrupted by peer-to-peer energy sharing; brands are fighting to create sanctuary spaces that protect consumers’ cultural and environmental interests; and new forms of digital democracy are emerging that aim to connect and empower consumers.
The toolkit section features a variety of practical strategies that your brand can apply to become more civically minded and create a deep sense of purpose that supports the long-term goals of the community and your business.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next.’
Maya Draisin, associate publisher and head of marketing, Wired
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Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.