Placemaking : Strategic Consultation
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Placemaking Strategic Services

Ready to future-proof your placemaking strategy?

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Overview

In an era of growing man-made pressure on our natural and built environments, our relationship with the places where we work, live, shop and play is changing radically – and fast.

Fluid lifestyles, a desire for genuine sustainability, the emergence of smart city technologies and an explosion of urban populations are presenting a whole new set of challenges for the 21st century. For tomorrow’s successful placemakers, these challenges represent an incredible opportunity to reconnect us with our cultures and our landscapes, and create habitats that resonate with the way we will want to live in the decades ahead.

Our strategic foresight team and placemaking specialists can help you to chart a path to future success as new and unexpected competitors enter your professional arena.

: The Good Hotel, Amsterdam

Our Placemaking Services:

We can help your organisation to develop a powerful placemaking strategy through four services, depending on your needs: 

: Our Bespoke Presentations & Workshops

Sharp, incisive foresight briefing workshops uncover new areas for growth in the new and the next. By combining data analysis, desk research and expert insights, we create visually arresting multimedia presentations that demonstrate exactly how our global lifestyle trends can be applied to your category – and your brand.

: Our Foresight Reports

These help you develop an ownable point of view that will engage communities inside and outside of your organisation, from investors to employees and consumers, and provide content for your communications.

: Our Foresight Programme

We re-evaluate the external forces and trends that are key to your business and specific commercial challenge, and identify opportunities to create new product, service and business models.

: Our Strategic Research

Bespoke qualitative, quantitative and ethnographic research to help you identify your consumers and understand their unmet needs in order to inform your business decisions.

: Breathe by MINI Living and SO-IL, Milan

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 ‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’ 

Maya Draisin, associate publisher and head of marketing, Wired

Since 2001, we have prepared clients for the future by giving them the confidence to take the decisions today that will create transformative growth tomorrow.

We can help future placemakers to explore emerging shifts in lifestyle behaviour, needs and aspirations that will define sectors and shape new categories – and use those insights to identify exciting new opportunities for innovation and growth.

To find out more about how you can stay ahead of the curve in an uncertain world, please complete your details on the following contact us form and we will be in touch.

For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.

Listen to our new placemaking podcast, Branded Cities: Can We Avoid an Urban Dystopia? which outlines three scenarios of how branded cities will evolve between now and 2050.

Please fill the form below and a member of our sales team will be in touch.

Speakers

Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Aleksandra Szymanska,
Art Director, The Future Laboratory

With a background in critical design and a penchant for experimental art, Aleksandra is our go-to source for avant-garde concepts and speculative scenarios. Having started as a freelance contributor, she joined LS:N Global in 2014. Aleksandra charts current developments in art direction, design and 2D and 3D visual arts, building detailed analysis of the aesthetic directions emerging across lifestyle sectors. She has a wide personal network of curators, artists and designers, and enjoys acting as a connector between creative practitioners and the industry.

Sebastien van Laere, strategic research director, The Future Laboratory

With an MA in Cognitive Psychology and an MA in marketing, Sébastien brings a unique blend of business and human insight to his work. While he enjoys the combination of qualitative and quantitative research to provide depth and power to insights, his passion lies in understanding people, and at The Future Laboratory he employs innovative research methodologies to bring to life the customers of tomorrow. His clients include Diageo, Harrods, Michael Kors and QIC.

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