Global Futures Forum 2018
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Global Futures Forum 2018: Critical Horizons

London - 17 October

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Choose Your Futures

When you think of the future of your brand, what do you see? There isn’t just one future available to you, but many paths and strategies to take. The decisions that you make today will be crucial to your future success – but what should you focus on? Your purpose? Your consumers? Your bottom line?

The truth is that all of these are important. We are still in the early years of a digital revolution that has transformed the way humanity functions. Brands and consumers alike are still figuring out how to exist in a world of constant commerce, communication and content.

On 17 October, we will present our research that we have compiled throughout the year to show the many futures that are being shaped by:

: Brand Eco-systems

: Gender

: Wellbeing

: Generation Z

It is time to make critical decisions that will positively affect the future of your business. To keep moving forward to the preferable horizons available to you, choices must be made and The Future Laboratory’s day of strategic foresight will be the first step towards giving your company the confidence to plan into 2019 and beyond.



Why Attend?

With an increasing number of innovation and ideas festivals taking up the calendar, the Global Futures Forum will offer a focused day of foresight that is not only inspirational but applicable.

The afternoon will be split into two sessions. Guests can customise their experience by selecting one presentation from each of the sessions below. Please note you can only attend one presentation during session 1 and one during session 2 as they will be running concurrently. Seats for each presentation are limited so make your choice at the time of purchase.

In each session, you will hear not only from The Future Laboratory’s foresight team, but also from external disruptors who are shaping the conversation around the topic of your chosen presentations. Each session ends with a 40-minute workshop with our team of strategists who will ground these trends in action.


Please choose your first presentation from the following:

Presentation: Future of Brand Purpose

At a time when Silicon Valley is under pressure to be more accountable to consumers, this session will uncover how consumers’ moral values are changing their expectations of brands as well as the ways in which brand intervention into placemaking could lead to better futures.

: Morality Recoded – how renewed value systems can rebuild consumer trust in brands

: Branded Cities – the probable, potential and preferred scenarios of co-branded metropolitan living


Presentation: Future of Gender

With gender equality on pay predicted to be achieved by 2059, this series of presentations will explore how both masculinity and femininity are being reframed at this crucial moment, and how brands can be a force for real change.

: New Masculinity – how brands need to help men move beyond toxic masculinity

: Female Futures – empowering new insights for an inclusive and equal future




Please choose your second presentation from the following:

Presentation: Future of Wellbeing

What comes under the umbrella of ‘wellbeing’ is changing as the wellness sector matures. This track will examine why happiness and wellbeing need to be embedded into a brand’s purpose, as well as how wellness and healthcare are converging to create a new, more robust eco-system.

: Certified Wellness – how the wellness mindset is changing healthcare habits

: Post-growth Society – new opportunities for business in a world without growth


Presentation: Future of Youth

Generation Z are showing up their forebears with their activist and conscious attitudes towards each other and to the world at large. Premiering our latest youth macrotrend alongside a presentation that reveals the mindsets of youth in emerging markets such as Mexico and India, this track will focus on the next generation of disruptors.

: Emerging Youth – a global perspective of how Generation Z are evolving in emerging markets

: Youth macrotrend – to be revealed in September

ANIMA II by Nick Verstand
Duiro Magazine Vol. 2 The Marriage, photography by Eunji Jeong
Health and Wellness Futures Forum campaign. Photography by Louise Hagger
: RUN IT Version. 2.0, Nike Korea


Future Laboratory- Retail_Dan Weill Photography-37






ANIMA II by Nick Verstand





Book your ticket now

Tickets can now be purchased at our Early Adopter rate.

Please note seats for each presentation are limited, so select your desired presentation for each of the sessions below.

If you are purchasing multiple tickets, please select a presentation from each of the sessions and press add to cart separately for each of the individual attendees.

Alternatively, for bulk-booking, you can contact a member of our sales team directly.


Session 1:

Session 2:


Early Adopter: Late Adopter:


until 31 August


until 20





An afternoon of inspirational talks and workshops that will help you to make the critical strategic decisions that will lead to future success for your business.

Complete your details on the following form to receive the full agenda once it has been released.

Please complete your details on the following form to download the agenda.


A mix of influencers, innovators and creative thinkers that are already challenging the future and reaping the benefits have been selected to show you how to effectively implement disruption across a range of sectors.

Daniela Walker Insight Editor, LS:N Global

Daniela joined LS:N Global in 2013, and she now oversees the Micro Trend, Safari and Tribe sections of the website. She is also one of the lead writers for our annual macrotrends. Writing across the consumer lifestyle sectors, Daniela has a fondness for food and drink, advertising and all things gender-related. Before working at LS:N Global, Daniela was a freelance journalist, writing in-depth profile pieces on creatives such as chef Fergus Henderson and choreographer Akram Khan.

Chris Sanderson,
Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Aleksandra Szymanska,
Art Director, The Future Laboratory

With a background in critical design and a penchant for experimental art, Aleksandra is our go-to source for avant-garde concepts and speculative scenarios. Having started as a freelance contributor, she joined LS:N Global in 2014. Aleksandra charts current developments in art direction, design and 2D and 3D visual arts, building detailed analysis of the aesthetic directions emerging across lifestyle sectors. She has a wide personal network of curators, artists and designers, and enjoys acting as a connector between creative practitioners and the industry.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Meredith Smith, Strategy Director, The Future Laboratory

Meredith Smith is a Strategy Director at The Future Laboratory, working with clients across retail, beauty, FMCG, conviviality and hospitality to make insights actionable, working with brands like VF Corp, Chanel, P&G, Pernod Ricard, L’Oreal and Hilton Worldwide’s Luxury Division. Meredith is obsessed with consumer behaviour, from mundane acts to guilty pleasures. Her specialist areas are also her passions – strategic foresight and innovation. 


Rhiannon Mcgregor, Foresight Writer, LS:N Global

Rhiannon joined LS:N Global in 2016 and is responsible for co-running the fast-paced Briefing and Insight news sections. She also contributes across the website as a writer and researcher. Rhiannon has experience writing online for design magazines Disegno and Wallpaper*, lifestyle magazine Jocks & Nerds and art magazine Aesthetica. After completing a Bachelor of Arts in History of Art and Italian at Leeds University, her interest in writing prompted her to pursue a Master’s degree in Magazine Journalism at City University.

Jessica Smith, Visual Trends Researcher, LS:N Global

Jessica joined The Future Laboratory in 2014 after completing a Masters degree in Trend Forecasting at the Polimoda Institute of Design and Marketing in Florence. After working at ASOS and then as a freelancer at The Future Laboratory, she became a permanent member of the team, working on client projects including Nikon, Royal Salute and QIC. 

Peter Maxwell, Senior Journalist, LS:N Global

Peter joined LS:N Global in 2016 and commissions articles from industry experts for the Opinion section of the website. He also researches and interviews consumers for our Tribes profiles. Peter is particularly interested in the design and architecture industries, having previously worked at Icon and Grafik magazine. Peter has written for publications including Mark, Form, Disegno, Noon and Uncube.

Rachael Stott, Creative Researcher, LS:N Global

Rachael joined LS:N Global in 2014 and is responsible for running the fast-paced Seed and Insight news sections. She is also a primary contact for the designers and brands we feature. Rachael has studio experience working for high-end fashion labels, such as Jonathan Saunders and Margaret Howell. Her avid interest in visual culture beyond the realms of fashion led her to study trend forecasting at Central Saint Martins.

Andy Walton, Mental Health Nurse and Founder, Swirl

Swirl Founder Andy Walton is a Community Mental Health Nurse, based in North East England. With a background in marketing and public relations, Andy changed career to work in mental health in 2012. Starting his nursing career in Early Intervention in Psychosis Services, he now works for the leading military veteran charity Combat Stress. Andy independently launched Swirl in April 2018. A project designed to smash stigma around mental health and offer a striking and uncomplicated alternative to current self-help resources. The guide has since featured in The Guardian and has been purchased across the world.   

Charlie Brinkhurst-Cuff, Deputy Editor, gal-dem

Charlie Brinkhurst-Cuff is an award-winning writer, editor and columnist, who focuses on issues surrounding race, feminism, social justice and media. She is the deputy editor of gal-dem, a magazine written and produced exclusively by women of colour and non-binary people of colour aiming to diversify the journalism landscape, and contributes to publications including the Guardian, iPaper and Dazed.

Martin Robinson, CEO, Editor and Founder, The Book of Man

Martin Robinson has worked as a journalist, editor and business leader for a number of award winning consumer magazines over the last 17 years, with senior posts at Maxim, NME and most recently as editor of the award-winning ShortList magazine. Martin has witnessed the evolution of man’s depiction in media - from the ‘Lads mags’ of the 90’s through to the metrosexual revolution of the 00’s.  Martin has been nominated for the BSME editor of the year awards no less than 5 times for his work in the men’s market. The Book of Man is his vision for the future of men’s media

Rachael Donalds, CEO and Founder, Biosay

Rachael Donalds is the founder and CEO of Biosay, an app that analyses your biometric data to determine how your physical surroundings impact your health and emotional wellbeing. Rachael‘s areas of expertise are in wellness, healthtech, and has published articles ranging from the use of stem cells in the treatment of anxiety and depression, to proposing AI as a new “Digital” Determinant of Health. Rachael has an MS from T.H. Chan Harvard School of Public Health, and an MPA from Brown University. She is currently completing her PhD in Counseling Psychology and clinical training at McLean Hospital, Harvard Medical School.

Daniel Hulme, CEO, Satalia

Daniel is the CEO of Satalia, a UK-based company that provides Artificial Intelligence (AI) and also the Director of UCL’s Business Analytics MSc, applying AI to solve business and social problems. Daniel is a popular public speaker specialising in the topics of Philosophy, Technology, Innovation and Organisational Design. He is a serial speaker for Google and TEDx, and is a faculty member of Singularity University. Daniel has a Masters and Doctorate in AI from UCL, lectures in Computer Science and Business, and is passionate about how technology can be used to govern organisations and bring positive social impact.


The Future Laboratory’s home at Elder Street has its own story to tell. The Grade II-listed property is built on the site of a Roman cemetery and in the precincts of the medieval Priory and Hospital of St Mary Spital.

Located between London’s creative capital of Shoreditch and the financial heart of the city, it’s a short walk from Shoreditch High Street and Liverpool Street stations.

The Future Laboratory
26 Elder Street
London E1 6BT

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