When you think of the future of your brand, what do you see? There isn’t just one future available to you, but many paths and strategies to take. The decisions that you make today will be crucial to your future success – but what should you focus on? Your purpose? Your consumers? Your bottom line?
The truth is that all of these are important. We are still in the early years of a digital revolution that has transformed the way humanity functions. Brands and consumers alike are still figuring out how to exist in a world of constant commerce, communication and content.
On 17 October, we will present our research that we have compiled throughout the year to show the many futures that are being shaped by:
: Brand Eco-systems
: Generation Z
It is time to make critical decisions that will positively affect the future of your business. To keep moving forward to the preferable horizons available to you, choices must be made and The Future Laboratory’s day of strategic foresight will be the first step towards giving your company the confidence to plan into 2019 and beyond.
With an increasing number of innovation and ideas festivals taking up the calendar, the Global Futures Forum will offer a focused day of foresight that is not only inspirational but applicable.
The afternoon will be split into two sessions. Guests can customise their experience by selecting one presentation from each of the sessions below. Please note you can only attend one presentation during session 1 and one during session 2 as they will be running concurrently. Seats for each presentation are limited so make your choice at the time of purchase.
In each session, you will hear not only from The Future Laboratory’s foresight team, but also from external disruptors who are shaping the conversation around the topic of your chosen presentations. Each session ends with a 40-minute workshop with our team of strategists who will ground these trends in action.
Please choose your first presentation from the following:
Presentation: Future of Brand Purpose
At a time when Silicon Valley is under pressure to be more accountable to consumers, this session will uncover how consumers’ moral values are changing their expectations of brands as well as the ways in which brand intervention into placemaking could lead to better futures.
: Morality Recoded – how renewed value systems can rebuild consumer trust in brands
: Branded Cities – the probable, potential and preferred scenarios of co-branded metropolitan living
Presentation: Future of Gender
With gender equality on pay predicted to be achieved by 2059, this series of presentations will explore how both masculinity and femininity are being reframed at this crucial moment, and how brands can be a force for real change.
: New Masculinity – how brands need to help men move beyond toxic masculinity
: Female Futures – empowering new insights for an inclusive and equal future
Please choose your second presentation from the following:
Presentation: Future of Wellbeing
What comes under the umbrella of ‘wellbeing’ is changing as the wellness sector matures. This track will examine why happiness and wellbeing need to be embedded into a brand’s purpose, as well as how wellness and healthcare are converging to create a new, more robust eco-system.
: Certified Wellness – how the wellness mindset is changing healthcare habits
: Post-growth Society – new opportunities for business in a world without growth
Presentation: Future of Youth
Generation Z are showing up their forebears with their activist and conscious attitudes towards each other and to the world at large. Premiering our latest youth macrotrend alongside a presentation that reveals the mindsets of youth in emerging markets such as Mexico and India, this track will focus on the next generation of disruptors.
: Emerging Youth – a global perspective of how Generation Z are evolving in emerging markets
: Youth macrotrend – to be revealed in September
: ANIMA II by Nick Verstand
: Duiro Magazine Vol. 2 The Marriage, photography by Eunji Jeong
: Health and Wellness Futures Forum campaign. Photography by Louise Hagger
: RUN IT Version. 2.0, Nike Korea
Tickets can now be purchased at our Innovator rate.
Please note seats for each presentation are limited, so select your desired presentation for each of the sessions below.
If you are purchasing multiple tickets, please select a presentation from each of the sessions and press add to cart separately for each of the individual attendees.
Alternatively, for bulk-booking, you can contact a member of our sales team Accountmanagers@thefuturelaboratory.com directly.
|Early Adopter:||Late Adopter:|
An afternoon of inspirational talks and workshops that will help you to make the critical strategic decisions that will lead to future success for your business.
Complete your details on the following form to receive the full agenda once it has been released.
Daniela joined LS:N Global in 2013, and she now oversees the Micro Trend, Safari and Tribe sections of the website. She is also one of the lead writers for our annual macrotrends. Writing across the consumer lifestyle sectors, Daniela has a fondness for food and drink, advertising and all things gender-related. Before working at LS:N Global, Daniela was a freelance journalist, writing in-depth profile pieces on creatives such as chef Fergus Henderson and choreographer Akram Khan.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Meredith Smith is a Strategy Director at The Future Laboratory, working with clients across retail, beauty, FMCG, conviviality and hospitality to make insights actionable, working with brands like VF Corp, Chanel, P&G, Pernod Ricard, L’Oreal and Hilton Worldwide’s Luxury Division. Meredith is obsessed with consumer behaviour, from mundane acts to guilty pleasures. Her specialist areas are also her passions – strategic foresight and innovation.
Rhiannon joined LS:N Global in 2016 and is responsible for co-running the fast-paced Briefing and Insight news sections. She also contributes across the website as a writer and researcher. Rhiannon has experience writing online for design magazines Disegno and Wallpaper*, lifestyle magazine Jocks & Nerds and art magazine Aesthetica. After completing a Bachelor of Arts in History of Art and Italian at Leeds University, her interest in writing prompted her to pursue a Master’s degree in Magazine Journalism at City University.
Jessica joined The Future Laboratory in 2014 after completing a Masters degree in Trend Forecasting at the Polimoda Institute of Design and Marketing in Florence. After working at ASOS and then as a freelancer at The Future Laboratory, she became a permanent member of the team, working on client projects including Nikon, Royal Salute and QIC.
Peter joined LS:N Global in 2016 and commissions articles from industry experts for the Opinion section of the website. He also researches and interviews consumers for our Tribes profiles. Peter is particularly interested in the design and architecture industries, having previously worked at Icon and Grafik magazine. Peter has written for publications including Mark, Form, Disegno, Noon and Uncube.
Rachael joined LS:N Global in 2014 and is responsible for running the fast-paced Seed and Insight news sections. She is also a primary contact for the designers and brands we feature. Rachael has studio experience working for high-end fashion labels, such as Jonathan Saunders and Margaret Howell. Her avid interest in visual culture beyond the realms of fashion led her to study trend forecasting at Central Saint Martins.
The Future Laboratory’s home at Elder Street has its own story to tell. The Grade II-listed property is built on the site of a Roman cemetery and in the precincts of the medieval Priory and Hospital of St Mary Spital.
Located between London’s creative capital of Shoreditch and the financial heart of the city, it’s a short walk from Shoreditch High Street and Liverpool Street stations.
The Future Laboratory
26 Elder Street
London E1 6BT