Food & Drink Futures 2024–2025

Members Exclusive - 4 June

Overview

As we move past the ‘free from’ era, consumers are moving towards products that do more with less, bringing flavour and fun back into functional nutrition.  

The food and drink sector faces mounting challenges: inflation, environmental considerations, health fads and misinformation. These are all combining to cause people to re-evaluate their day-to-day food decisions. Consumers will increasingly refocus on what they can add to their diets rather than what they can remove. It is less about ‘free from’ than about ‘supplemented with’, a shift that will pave the way for a new generation of scientifically enhanced fortified foods and functional drinks.

Featured image: Single & Fat
Overview image: Breaking Bread, Jordan BCC

AI Imagery by The Future Laboratory-4-1-1

Why attend?

‘What’s on tomorrow’s menus? When tech hacking offers consumers the possibility to have their cake and eat it too, they will seek solutions that skip the compromise’

Marta Indeka, senior foresight analyst, The Future Laboratory

Join us on 4 June for an overview of our latest food and drink insights, presented by the brains behind the macrotrend.

The event will take place online from 2:00pm to 3:00pm BST. There will also be a live Q&A session hosted by our experts and opportunities to network with other attendees. 

This event grants you access to:

The hour-long Zoom session, featuring an overview of our Food & Drink 2024–2025 macrotrend
A Q&A with our team of experts and guest speakers unpacking the strategic implications of the macrotrend for your business
The on-demand recording to watch at your own convenience

If you are an LS:N Global member you can RSVP here.

Get access by becoming a member of LS:N Global

Benefit from unlimited access to all macrotrend reports and market-leading lifestyle intelligence across multiple sectors, plus expert insights, daily analysis and online events.

With access to LS:N Global you can better understand consumer evolution with continual access to our Food & Drink sector research, updated regularly, and, when paired with our Communities focus on cross-demographic consumer attitudes, this can supercharge your business’s understanding of what consumers want and why.

If you are an LS:N Global member you can RSVP here.

BECOME A MEMBER OF LS:N GLOBAL

Speakers

Marta Indeka

Senior Foresight Analyst

Marta joined The Future Laboratory’s trends intelligence platform LS:N Global in 2022. With a background in fashion and luxury strategy, she also worked in trend forecasting before working as part of LS:N Global’s Foresight team, with a focus on consumer attitudes and technology.

Gabriela Białkowska

Creative Foresight Analyst

Gabriela joined The Future Laboratory as a creative foresight analyst in early 2023. Her journey in trend forecasting began at Nottingham Trent University where she studied Fashion Communication and Promotion, but personal interests soon led her to the world of gaming, media and technology.

Fiona Harkin

Director of Foresight

Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses.