Fluid lifestyles, a desire for genuine sustainability, the emergence of smart city technologies and an explosion of urban populations are presenting a whole new set of challenges for the 21st century. For tomorrow’s successful placemakers, these challenges represent an incredible opportunity to reconnect us with our cultures and our landscapes, and create habitats that resonate with the way we will want to live in the decades ahead.
Our strategic foresight team and placemaking specialists can help you to chart a path to future success as new and unexpected competitors enter your professional arena.
: The Good Hotel, Amsterdam
We can help your
Sharp, incisive foresight briefing workshops uncover new areas for growth in the new and the next. By combining data analysis, desk research and expert insights, we create visually arresting multimedia presentations that demonstrate exactly how our global lifestyle trends can be applied to your category – and your brand.
These help you develop an ownable point of view that will engage communities inside and outside of your
We re-evaluate the external forces and trends that are key to your business and specific commercial challenge, and identify opportunities to create new product, service and business models.
Bespoke qualitative, quantitative and ethnographic research to help you identify your consumers and understand their unmet needs in order to inform your business decisions.
: Breathe by MINI Living and SO-IL, Milan
We can help future placemakers to explore emerging shifts in lifestyle behaviour, needs and aspirations that will define sectors and shape new categories – and use those insights to identify exciting new opportunities for innovation and growth.
To find out more about how you can stay ahead of the curve in an uncertain world, please complete your details on the following contact us form and we will be in touch.
Listen to our new placemaking podcast, Branded Cities: Can We Avoid an Urban Dystopia? which outlines three scenarios of how branded cities will evolve between now and 2050.
: Spirit of the City, United Visual Artists at A/D/O, Brooklyn, New York
Our team have crafted a series of presentations covering topics such as the future of brand purpose, the new consumer, sustainability, the growing wellness market, and many more. Browse our selection of presentations below and choose which inspirational insights you want delivered directly to your company.
Do you require something more bespoke? If so, get in touch.
Affluent consumers are challenging what it means to be wealthy, highlighting new values centred on curiosity, flexibility and discovery. Our new Luxury & Hospitality Futures in-house presentation uncovers the insights and rising trends to help you navigate the future of luxury. From the hotels of tomorrow to new advertising frontiers, we explore how brands are responding to a more liberated luxury consumer.
Consumers have lost faith in the ability of governments to tackle long-term issues concerning sustainability and are taking the matter into their own hands. A sustainable mission now underpins good business. Our new Sustainability Futures in-house presentation demonstrates how a sustained approach to business growth can be adopted and replace the ruthless pursuit of profit.
The health and wellness sector has perpetuated a narrative of fitter, stronger and more zen, which, conversely, is leading to burnout. Consumers are calling on brands to stop feeding into our anxiety-laden culture and instead help them slow down and focus on what wellness really means to them. Our new in-house presentation uncovers the insights and rising trends to help you understand where the health and wellness sector is heading.
The retail sector is undergoing a paradigm shift as consumers look for more meaningful interactions with retailers. Many retailers have been slow to respond to these changes, missing valuable opportunities to thrive in this fast-changing landscape. Our new in-house presentation uncovers the insights and rising trends to help you navigate the future of retail.
Brands and institutions are powering the rise of a new Resilience Culture, challenging consumers to explore physical and mental extremes. Our new in-house presentation provides strategic tools to build resilience culture into your brand and equips you with the tools to thrive in this age of self-censorship, hyper-safe spaces and comfort zone culture.
For centuries, society has been structured around the concept of the married couple, or coupling, while single people have been stigmatised and stereotyped. As marriage rates decline, more and more people are living alone and buying for one. Our new in-house presentation explains how this uncoupling of society will affect consumption.
The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other solid matter. This digital layer is becoming seamlessly integrated into our lives. Our new in-house presentation offers an overview of these reactive new materials and technologies.
Emerging food and drink trends reflect changing consumer attitudes to health, convenience and provenance. We’ve researched extensively the market shifts that will define this sector in the years ahead. Our new in-house presentation delivers all of the key insights from our Food & Drink Futures Forum 2018 at your own event or business.
What comes under the umbrella of ‘wellbeing’ is changing as the sector matures. Innovator brands are breaking out of the technology silo as health and wellness moves towards inclusivity, accessibility and community. This presentation shows how wellness and healthcare are converging to create a new, more robust eco-system, with customers in control of their own data.
At a time when Silicon Valley is under pressure to be more accountable, this presentation uncovers how consumers’ moral values are changing their expectations of brands. Our presentation investigates how brands can become moral leaders in these turbulent times and foster a culture of ethical innovation.
The old certainties of gender have fallen away. Men are embracing more diverse narratives around masculinity and women are pushing for more honest representation of their sex. This presentation considers how both masculinity and femininity are being reframed, and explains how brands can be a force for real change.
Generation Z are showing up their forebears with their activist and conscious attitudes towards each other and to the world at large, and their fight against social injustices. This presentation focuses on the next generation of disruptors, examines the global future consumer by studying Generation Z, and introduces our latest youth macrotrend.
As overt materialism falls out of favour among a new generation of wealthy consumers, the luxury market must find ways to transform elite experiences and products in order to resonate with this change in mindset. Our Luxury and Hospitality Futures in-house presentation highlights the innovators rising to this challenge, and examines the key trends set to shape the future of the sector.
The health and wellness sector is thriving. Innovators are cultivating an integrated health and wellness infrastructure that is putting consumers in control of their own data. However, customer trust is proving increasingly hard to win and maintain. Our new in-house presentation examines the market sifts and rising trends that will help you navigate the emerging opportunities and challenges in your sector.
It is now clear that e-commerce is not the enemy of bricks-and-mortar stores. However, the retail sector is undergoing a huge paradigm shift, fuelled by new technological possibilities and changing consumer expectations. Many retailers have been slow to respond to these changes. Our new in-house presentation helps you navigate this changing retail landscape by delivering the insights and key rising trends.
Our collective understanding of what it means to be a man is undergoing a radical shift. In the wake of the #metoo uprising of 2017, new and more nuanced versions of masculinity have been emerging that go beyond physical strength and dominance. Our new in-house presentation will inspire your team to become part of the solution to toxic masculinity and engage with new consumer attitudes.
We have reached a period of moral reckoning. Having promised liberation, the internet has emerged as a tool for manipulation and subjugation, helping create a global empathy deficit. Our new in-house presentation examines how societal morals are being affected by the next stage of the Information Age, lighting the way ahead for innovators seeking to better align technology with ethics.
We are entering a new era of considered consumption. As the environmental and social impact of non-stop economic growth becomes ever more apparent, there is a shift from materialistic purchases to meaningful transactions. Our new in-house presentation examines how we can measure growth in a way that is beneficial to ourselves as well as to our economies.
Shopping is no longer a conscious pursuit, more a permanent state of being. Consumers’ desire for hyper-convenience and business’s ability to use our data means the traditional rules of engagement no longer apply. Our new in-house presentation will help businesses face the challenges of a post-shelf, post-packaging world and get closer to customers through unexpected retail opportunities.
In an age of ‘move fast, break things’ there is a realisation that innovation is causing as many problems as it seeks to address. Society’s very concept of morality is undergoing a paradigm shift. Our new in-house presentation will help you navigate the change from materialistic purchases to meaningful transactions and build a much-needed new moral code.
In an era of growing man-made pressure on our natural and built environments, our relationship with the places where we work, live, shop and play are changing radically and fast. Our strategic foresight team and placemaking specialists can help you to chart a path to future success as new and unexpected competitors enter your professional arena.
As the global shift towards health and wellness turns more consumers on to provenance and processes, we are entering a new age of Educated Eating. Our Food and Drink Futures in-house presentation is designed to connect your team to the key trends that are shaping the sector and deliver strategic foresight on how best to apply it.
From a breakdown of rigid hierarchies to the rise of collectivism and a shift in placemaking beyond the physical realm, change will be the only constant as we head towards the 2020s. Our Global Futures Forum 2017 in-house presentation is an in-depth exploration of the consumer mindsets, workplace attitudes and brand experiences that will define the coming decade.
As culture evolves at an increasingly rapid pace, brands must ensure that their internal work culture reflects wider societal shifts. Our Brand Internal Culture 2020 in-house presentation is an insightful examination of the rising trends that companies can harness to reframe their working practices in the next decade.
As we head towards the 2020s, the rapid pace of technological, demographic and environmental change is driving a global existential crisis. Our in-house presentation reveals the behaviour patterns that will change the industry and is designed to enable brands to build successful brand strategies to navigate the consumer landscape of the next decade.
Co-opted by marketers, experience has become a buzzword that is overused, misunderstood and has become devoid of value. With audiences uninterested in advertising and failing to engage with branded content, experience brings hope to brands in terms of connection. Our in-house presentation is designed to help your team take advantage of the rich opportunities for experiential engagement in the next decade.
From poor working practices to the painfully slow adoption of AI, the fashion industry is reaching a tipping point. Brands in the sector will increasingly need to look beyond its boundaries to inspire meaningful and memorable change. Our in-house Fashion Futures presentation explores these topics in detail to better understand the issues that are keeping fashion CEOs up at night and the strategic foresight needed to manage them.
With urban city centres increasingly enveloped in clouds of harmful smog, air pollution is a key concern for consumers around the world. There is an urgent need for brands to develop new products and services that will tackle this growing health crisis. Our in-house Anti-pollution Futures presentation features pertinent market insights and the strategic foresight necessary to apply them.
Today’s always-on customers demand seamless service, but the gap between their expectations and retailers’ responses is widening. As interactions become faster and shallower, brand loyalty is increasingly hard-won. Our Future of Service in-house presentation will equip your team with the strategic tools to build enhanced, future-proof service offers that turn customers into life-long brand partners.
Female Futures is an in-depth look at the current landscape of female entrepreneurialism and highlights an emerging attitude driven by members of Generation Z wanting a better reflection of their inclusive reality. Our in-house presentation examines the concepts of power and diversity among entrepreneurs to encourage you to formulate the strategies your business needs to apply in order to remain fit for the future.
This in-house presentation will help your brand to demystify the world’s largest generation in an age of virtual existence, peer-to-peer therapists and self-discovery curriculums. It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Paradox Personas. This presentation will inspire your team to establish impactful new strategies to reach Generation Z.
Get in touch to discuss presentations with a member of our team.